Mac Exume
Verified Expert in Marketing
Marketing Expert
New York City, NY, United States
Toptal member since August 5, 2024
Mac is a marketing expert in digital banking and fintech solutions, with experience driving a $50 million sales pipeline through impactful engagements with Google, Apple, Amazon, Walmart, and fintech startups. He excels in crafting marketing strategies and leveraging design and technology best practices. Mac is a key collaborator who shapes innovative products and scales existing ones to meet user demands and business goals. His creative vision and marketing acumen propel brands to new heights.
Project Highlights
Expertise
- Design
- Marketing
- Mentorship & Coaching
- Presentation Design
- Sales Presentations
- Startup Consulting
- Strategy
- UI Design
Work Experience
Startup Mentor
Communitas Ventures
- Mentored and provided strategic guidance to startups in various industries, helping them transform initial concepts into market-ready products, resulting in an average 30% increase in product viability.
- Worked closely with startups to enhance pitch decks and investor presentations, increasing investor interest to set the companies on the path to securing millions in additional funding.
- Conducted comprehensive UX audits and optimizations for startups, resulting in a 25% increase in user engagement and a 20% rise in conversion rates.
Product Manager
Stanford Business
- Conducted thorough market research to identify financial literacy needs, enabling the company to develop a tailored product and establish leadership in the market.
- Created a strong product strategy based on market analysis and user feedback, increasing the company's chances of successful market entry and adoption.
- Developed an effective pricing strategy based on market research and customer perceptions, optimizing revenue generation and enhancing the company's competitive position.
- Provided expert guidance on build vs. buy and white-labeling options, ensuring the company made an informed decision aligned with their goals and minimizing risks.
Senior Product Management Director
OfColor
- Implemented product documentation and artifact creation best practices to improve the design and development workflow by an estimated 25%.
- Managed the development of our first financial coaching platform, expected to help users reduce their financial debt by 20% through interactions with our financial coaches.
- Guided the design and build of the OfColor financial literacy and online community portals from ideation to production, expected to be responsible for a significant increase in user engagement.
Senior Product Manager
Fiserv
- Assisted in product partnership engagement activities with Google, Apple, Jack Henry, FIS, Amazon, Cash App, Walmart, and several fintech startups, resulting in a $50 million sales pipeline in nine months.
- Collaborated with the sales and business development teams to create a product solution to provide $6 million in annual savings to our new large enterprise customers.
- Drove the product strategy and solution design of a new payment offering from ideation through prototype to help our customers integrate and launch payment functionality into their websites and applications.
Product Manager
Inlet (acquired)
- Launched the first 3rd-party advertising platform into 6,500 banks and credit unions, taking our ad presentation capabilities from launch to 56% of online banks nationwide.
- Designed a cloud service onboarding framework, reducing development and integration times by 25% and fast-tracking client activations and revenue.
- Leveraged consumer and market research to inform business decisions on improving the customer experience with new features and functionality.
- Collaborated cross-functionally with engineering, sales, and executive teams to develop product requirements and roadmaps to bring new products to market.
Digital Marketing Manager
Inlet
- Implemented advanced targeting and A/B testing across segments, lifting YOY email conversion rates by 25%.
- Managed pre- and post-sales and digital marketing activities, including brand awareness, email, social media, and web technologies, driving 4,220 new sales leads annually.
- Created the company brand by standardizing branding guidelines, digital properties, and sales enablement tools as part of go-to-market strategies.
- Implemented strategic marketing campaigns, ad-hoc reporting, and analytics, identifying sales opportunities to generate new business.
Web Analyst
Pitney Bowes
- Established brand guidelines and integrated marketing technologies for Pitney Bowes's first-ever consumer-facing product in the form of Volly, a digital mailbox for consumers.
- Identified consumer trends based on defined personas and use cases to create strategic conversion opportunities throughout the consumer journey.
- Achieved cost-effective customer acquisition and growth by creating new marketing strategies and leveraging affiliate marketing, social media, and email marketing.
CRM Administrator and US Business Support
Pitney Bowes
- Maintained the CRM and analytics database for the US mailing business, the company's largest revenue-generating business group with annual revenues amounting to $2.2 billion.
- Supported the sales team by identifying potential revenue opportunities using sales territory analysis.
- Gathered sales feedback on the CRM and territory management software to help with software enhancements.
Project History
Retail Credit Card Market Expansion
Created a marketing strategy to help an existing retail credit card provider expand their credit card adoption and usage by instituting a referral program.
In-bank Advertising Network
Developed an advertising network that published targeted messaging in 56% of financial institutions nationwide.
Fintech Bill Payment Experience
Led the redesign of the bill payment experience for about 6,000 banks and credit unions.
Education
Bachelor's Degree in Business Administration
Pace University - New York, USA
Skills
Core
Go-to-market Strategy, Growth Hacking, Marketing, Marketing Strategy, Digital Marketing, Copywriting, Digital Marketing Strategy, Product Marketing, Market Research & Analysis, Marketing Collateral Development, Social Media Design, Product Positioning, Marketing Analytics, Sales & Marketing, A/B Testing
Business Models
B2B2C, Market Positioning, Business to Business to Consumer (B2B2C), SaaS Product Marketing
Platforms & Tools
CRM Systems
Other
Product Management, User Flows, Strategy, Startups, Startup Consulting, Product Coach, Mentorship & Coaching, Presentation Design, Sales Presentations, Product Discovery, Design, UI Design, Product-market Fit, Market Research, Marketing Channel Strategy, Startup Marketing, Growth Strategy, B2B Lead Generation, Outreach, Outbound Marketing, Personas, User Journeys, Quantitative Research, Qualitative Research, Workflow, Process Development, Digital Marketing Design, Email Marketing Strategy, User Personas, Personalization, Customer Relationship Management (CRM), Data Reporting, IT, IT Administration, UX Design, Market Opportunity Analysis, App Design, Web Design, Sales Strategy, Presentations, Marketing Design, Sales Enablement, Sales & Channel Enablement, Web UI, Mobile UI, User Interface (UI), Dashboards, Business Cases, Web Analytics
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