Maria Kieval, Marketing Expert in Golden, CO, United States
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Maria Kieval

Verified Expert  in Marketing

Bio

Maria is a professional creative copywriter and content strategist with experience writing for luxury brands and publications in the beauty, wellness, hospitality, and fashion industries. As a ghostwriter for blogs, emails, web pages, and marketing materials for the past seven years, her experience in eCommerce and retail marketing strategy has given her a unique edge in developing brand copy and content. Maria has a strong understanding of consumer behavior, SEO, and branding trends.

Project Highlights

Email Copywriting for Joanna Czech
Wrote email copy including subject lines, headers, taglines, CTAs, and engaging copy for Joanna Czech, a celebrity esthetician and skincare brand, driving engagement and sales.
Ascent Protein Blog
Wrote research-based and science-backed SEO blog posts for a nationwide fitness supplement brand.
Email and Blog Copywriting for YUNI Beauty
Conducted brand copywriting since 2022 for a nationwide clean skincare brand.

Expertise

  • Advertising Copy
  • Blogging
  • Business
  • Copywriting
  • Email Content
  • SEO Copywriting
  • Taglines
  • Tone of Voice

Work Experience

Brand Copywriter

2022 - PRESENT
Ascent
  • Established myself as the brand copywriter for a large protein and supplement label sold nationwide in Whole Foods, Walmart, Costco, and King Soopers.
  • Worked with high-level marketing executives to consistently provide engaging SEO content for the company's blog.
  • Collaborated with the marketing and sustainability teams to translate the company's sustainability initiatives into easy-to-read blog posts.
  • Partnered with the marketing team on copy for exciting product launches, including creatine and electrolyte powders.

Brand Copywriter

2022 - PRESENT
YUNI Beauty
  • Worked with founders, marketing managers, and agency partners to develop engaging SEO-led blog posts on clean skincare, holistic and ayurvedic beauty, and ingredient spotlights.
  • Led the brand voice and marketing copy for several product launches, including tagline creation for the website homepage, emails, and ads.
  • Reworked the brand's website copy during a rebrand and transition to seamlessly include SEO keywords and phrases throughout the site, including the home page, about pages, product descriptions, and category pages.

Brand Copywriter

2022 - 2023
Joanna Czech
  • Performed weekly blog writing and ghostwriting for Joanna Czech, a renowned skincare expert and an esthetician to the stars.
  • Edited content as a ghostwriter, partnering with publications such as The Cut and Vogue.
  • Wrote hundreds of emails for Joanna featuring skincare tips and product recommendations, encouraging subscribers to shop in her eCommerce shop or read content on her blog.

Digital Marketing Manager

2018 - 2021
ZENTS
  • Managed promotional and evergreen digital marketing campaigns from conception to completion.
  • Successfully launched a CBD line, ANTARA, by developing a digital strategy for a new website, email campaign, and social channels.
  • Project-managed all digital marketing initiatives and worked with contract partners, including agencies, designers, vendors, developers, and copywriters.
  • Worked as a copywriter, content writer, and editor for the digital brand voice, leading the creative direction and the media and photography production for all eCommerce content.
  • Drove 65% year-over-year growth for the 2020 Black Friday holiday campaign.
  • Maintained an above-industry average of open and click rates for the campaign and evergreen emails.

Project History

Email Copywriting for Joanna Czech

https://s3.amazonaws.com/external_clips/4959776/Joanna_Czech_Emails.pdf?1709007402

Wrote email copy including subject lines, headers, taglines, CTAs, and engaging copy for Joanna Czech, a celebrity esthetician and skincare brand, driving engagement and sales.

Joanna Czech is a renowned skincare expert and esthetician to the stars before they hit the red carpet or the fashion runway. The industry veteran shares her beauty knowledge via email newsletters and blog posts. I ghostwrote over 100 emails for Joanna featuring skincare tips and product recommendations, encouraging subscribers to shop in her eCommerce shop or read content on her blog. You can view examples in the link provided.

Ascent Protein Blog

https://www.ascentprotein.com/blogs/nutrition

Wrote research-based and science-backed SEO blog posts for a nationwide fitness supplement brand.

Ascent Protein offers quality whey protein, plant protein, electrolyte powder, creatine, and micellar casein products to improve athletic performance. Since 2022, I have consistently written content for its blog, providing science-backed advice and information on proper fitness and nutrition. I'm also involved in content planning and creating content calendars for the company, including campaigns for new product launches.

Email and Blog Copywriting for YUNI Beauty

https://www.yunibeauty.com/blogs/community

Conducted brand copywriting since 2022 for a nationwide clean skincare brand.

YUNI Beauty creates healthy, natural skincare and body products that save time, restore health, and relieve stress so active people who pursue a passionate life can do more, live more, and find more joy in every moment. As the brand's lead copywriter, I create content for the blog, write engaging email campaigns, build taglines and marketing copy for product launches, update website copy to drive traffic to the site, and partner with SEO agencies to ensure keywords are seamlessly integrated.

Education

2005 - 2010

Bachelor's Degree in Fashion Merchandising

Colorado State University - Fort Collins, CO, USA

Skills

Core

Blogging, Copywriting, Email Marketing, Content Marketing, SEO Tools, SEO Content, Marketing, Content

Platforms & Tools

Asana, ActiveCampaign

Other

Blogs, Product Launch, Email Content, Blog Posting, Advertising Copy, Google Docs, Business, SEO Copywriting, Email, Tone of Voice, Taglines, Web Content, Management, Mentorship & Coaching, Direct Response, Design, Google Sheets, New Products, eCommerce, Copy Editing, eCommerce SEO, Website Audits, Content Writing, Article Writing, Slogan Writing, SEO Writing, Beauty Products, Fashion, Merchandising

Collaboration That Works

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