Matija Djumic, Marketing Expert in Belgrade, Serbia
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Matija Djumic

Verified Expert  in Marketing

Marketing Expert

Location
Belgrade, Serbia
Toptal Member Since
April 20, 2023

Matt is a digital marketing consultant with 8+ years of experience and a passion for growth. He has been helping businesses optimize their conversion funnel by offering cross-channel digital marketing strategies. Additionally, he provides copywriting and design guidelines that streamline every step of the conversion process. With a strong interest in blockchain and Web3 spaces, Matt is eager to embrace new growth marketing opportunities as a digital strategist.

Project Highlights

High Times Pre-IPO Campaign | Raising over $10 Million
Helped High Times raise over $10 million through a pre-IPO campaign focused on B2B lead generation.
User Acquisition for RTS Planeta (Balkan Netflix)
Assisted by my team, we acquired 1,600,000+ users in three years, increased 10x monthly subscription revenue, and 50x organic social followers while also enabling the gain of a foothold in all relevant markets across more than 120 countries.
Lead Generation for Modula USA
Reduced cost per warm lead from $800 to $40 in six months for a Modula USA product that costs between $100,000 and $1,000,000 and increased the number of high-quality monthly leads by 20 times.

Expertise

Work Experience

Digital Marketing Consultant | Mentor | Speaker

2021 - PRESENT
Science Technology Park Belgrade
  • Conducted 10+ marketing workshops for 150+ startups, covering business-to-consumer (B2C) and business-to-business (B2B) marketing, cross-channel marketing, email marketing, digital marketing strategy, user acquisition, and market and trend analysis.
  • Improved paid ad metrics for MyFitWorld, a fitness app, by 400%, including cost per lead, attracted first paid users, built total capacity within the team, set up the conversion rate, and optimized landing page best practices in six months.
  • Helped launch the MatchIT product and acquire over 1,000 beta users in two weeks.
  • Conducted mobile advertising and carried out social media analytics using HubSpot and Google Analytics 4 to measure traffic and engagement on websites and apps.

Digital Marketing Consultant & Strategist

2017 - PRESENT
New Wave Digital
  • Led Balkan Netflix (RTS Planeta) digital efforts and grew the user base to more than 1,500,000 users from 120+ countries, increasing revenue by a factor of six in three years.
  • Worked on High Times' pre-IPO campaign, the first in cannabis history, overseen by the SEC. Helped with B2B lead generation, building a contact list of 5,000+ cannabis investors, and contributed to raising an 8-figure amount in three months.
  • Boosted B2B gallery subscriptions by 180% and developed a strong contact list of galleries from 250 different cities and 55 different countries for Widewalls, a global art website.
  • Developed the Gi Group team's capability for organic and paid social media marketing through Facebook, Instagram account management, and LinkedIn, making them fully independent within three months.
  • Raised the number of Novosti's YouTube channel subscribers from 100 to 36,600 in six months through conversion rate optimization (CRO). Developed and launched, with the team, seven original YouTube series.
  • Drove Instagram growth for the global lighting solutions leader, BUCK Lighting, from 100 to 5,000 target followers in six months.
  • Increased monthly car rental for Naxi's, an Austrian electric car rental company, by 100% in just three months, filling all available spots. Then, started to develop other services with the business owner.
  • Achieved a 10x return on ad spend (ROAS) on Facebook and Instagram ads, generating over $3,000 in daily revenue for Yellowstore, a Balkan household item dropshipping store.
  • Managed a team of 5-10 people in design, inbound marketing, cross-channel marketing, SEO, web development, social media, and video production. Handled corporate and personal branding.

Marketing Strategist & Lead

2023 - 2024
Mass General Brigham - ScienceBank
  • Created an ideal customer profile that we used for our go-to-market strategy.
  • Led a small marketing team focused on website redesign, social media, lead generation, and email/LinkedIn outreach.
  • Developed a go-to-market strategy that focused on acquiring the first 100 publications.
  • Helped set up communities as a way to acquire and nurture our leads.
  • Assisted in establishing user acquisition processes through digital marketing channels, email outreach, and referral programs.

Digital Marketing Strategist

2023 - 2023
Pathfinder DMCC
  • Worked with the company's founders to audit all of their Facebook Ad campaigns, as well as their competitors' and peers', the latest Facebook Ad trends, and their analytics.
  • Conducted mobile marketing and carved a path forward for their Facebook Ads based on our in-depth analysis, in line with the latest hacks and trends, ensuring the best possible results.
  • Audited their complete conversion funnel—from the landing page all the way to pricing and sign-ups. Suggested low-hanging fruit improvements and a complete page redesign based on research and best use cases.
  • Ensured that the client improved the complete business-to-consumer funnel—from Facebook creative all the way to their offer, pricing, and sign-up process.

Conversion Rate Optimization Specialist

2022 - 2023
Digital Silk
  • Improved B2C website development processes, including brand and digital strategy, website architecture, messaging with a defined tone of voice, planning, and web design, to ensure an uplift in post-launch conversion rates.
  • Achieved a 30% increase in the conversion rate across the website for My Green Mattress.
  • Increased DesignRush's website-wide conversion rate by 25%.

Marketing Strategist

2022 - 2022
Digital Silk
  • Increased conversion rates by 25% for two 8-figure B2C eCommerce websites, Rollink.com and Lugz.com.
  • Spearheaded multiple projects across brand strategy and design, including the logo and brand book, web planning, web design, web development, text analytics, marketing strategy, and execution.
  • Managed a cross-functional team of brand strategists, web designers, web developers, project managers, SEO specialists, pay-per-click (PPC) specialists, email specialists, social specialists, graphic designers, and video editors.

Senior Social Media Strategist

2021 - 2022
Digital Silk
  • Reduced cost per warm lead from $800 to $40 in six months for a Modula USA product that costs between $100,000 and $1,000,000. Increased 20x the number of monthly social leads, with 95% being high-quality leads.
  • Took part in a cross-platform campaign for G Pen, a leading global cannabis vape pen manufacturer, which included Facebook, Instagram, email, influencers, and PRs, and brought in 7-figure revenue in seven days and a 150% YoY growth.
  • Set up Meltano's conversion rate optimization best practices, bringing in 298 viable B2B leads within 2.5 months. Additionally, mapped out the targeting and remarketing roadmap for PPC and paid social for the following 12 months.
  • Managed international teams of 2-3 designers, video editors, and community managers per project.

Head of Marketing

2017 - 2018
SkyHighGrowth
  • Added three new services: LinkedIn automation, paid social media, and organic social media.
  • Acquired 10+ new clients through social media platforms such as Facebook, Instagram, and LinkedIn, events, and other activities in nine months.
  • Organized and managed regular B2B sales events in Belgrade and improved our positioning as experts in the field. We became the go-to place for B2B sales.
  • Created and managed the CEO's brand and image on social media. Performed ad optimization and account-based marketing (ABM) to gain leads and improve ROI.
  • Worked with teams ranging from 1-2 lead generation associates, a social media specialist, and 1-2 account managers, depending on the scope of the projects.

Head of Marketing

2017 - 2017
Non Stop Fitness
  • Grew paid monthly memberships in four locations by 350% in six months.
  • Ran logistics and a successful pre-launch campaign that filled all the 700 available paid spots in a 1,000-square-meter gym before opening, bringing in $19,000 in monthly revenue.
  • Organized and managed three big PR events with Balkan sports and music celebrities.
  • Rebuilt and redesigned the website, including technical SEO and content keyword optimization.
  • Managed PR, billboard, and flyer promotion campaigns around Belgrade.
  • Collaborated with four gym managers and managed a team of 3-5 promotion and events specialists, a designer, and a social media specialist.

Digital Marketing Lead & Consultant

2016 - 2017
Impact Hub Belgrade
  • Achieved 410% growth in startup and SMB membership programs in 12 months.
  • Increased by 510% the number of memberships in the startup accelerator program.
  • Delivered 10+ digital marketing workshops to 200+ startups and SMBs.
  • Promoted events via social media that led to a 320% increase in monthly event revenue.
  • Managed an international team of 4-6 marketing specialists, designers, and photographers.

Marketing Director

2015 - 2016
Vasic Media
  • Managed 15-20 different client accounts as part of my role.
  • Positioned Vasic Media as the go-to social media marketing agency in the Balkan region.
  • Contributed to positioning Petar Vasic, the CEO, as the top marketing influencer in the Balkan region.
  • Led a 3-5 person team of content marketers, including designers, copywriters, and video production experts.
  • Grew the client base from 5 to 20+ in less than a year.

Content Marketing Specialist

2015 - 2015
Vasic Media
  • Promoted Pivo i drugari's Kozel, Pilsner Urquell, and Grolsch Proxy brands by leveraging organic growth from 0 to 31,000 Facebook likes and 3,600 Instagram followers.
  • Played a key role in the organic growth from 0 to 10,000 Facebook likes and Instagram growth to 5,200 followers for the Serbian opposition politician Nebojsa Zelenovic.
  • Managed a total of six different accounts in 12 months.

High Times Pre-IPO Campaign | Raising over $10 Million

https://drive.google.com/file/d/1bzuUskFf0VCzEx7WV6S09Hex1jMPb6z0/view?usp=sharing

Helped High Times raise over $10 million through a pre-IPO campaign focused on B2B lead generation.

High Times is an American monthly magazine and cannabis brand with offices in Los Angeles and New York City.
The presentation attached provides a comprehensive account of our contribution to the High Times' successful campaign targeting the US and Canadian markets. We also described how we generated B2B leads for three investor buyer personas, raising an 8-figure number in just three months.

The presentation showcases the following:
• Brand and campaign introduction
• Key problems and solutions
• Results per issue
• LinkedIn outreach examples
• Other important information

Conversion Rate Optimization Process

https://drive.google.com/drive/folders/1PxIkuWy3dPGMi7LdtZ7WptstzXkqYy3-?usp=sharing

Built comprehensive eCommerce and content website CRO checklists from scratch that cover every critical touchpoint involved in the conversion process.

I have developed detailed checklists for CRO in eCommerce and content websites, encompassing various aspects such as:
• QA
• Copywriting
• Web UX
• Mobile UX
• CRO best practices

These procedures have been proven to increase conversion rates and can be accessed through the link above. Moreover, I use a Hotjar analysis template to further understand the users' needs.

Wozi Brand Guidelines

https://drive.google.com/file/d/1EiDNvWEdKgpY2dzRFZ4_QpaGF-7gIWTQ/view?usp=sharing

Built the Wozi brand from the ground up and successfully ran Google PPC and paid social media campaigns to acquire first users and earn revenue.

Wozi is a mobile application for quick and easy ordering of car transport launched in Central and Eastern Serbia that connects taxi drivers and customers.

I built the Wozi brand from the ground up, including the name, logo, brand guidelines, brand strategy, and marketing strategy.

The following link presents the complete Wozi brand guidelines document.

User Acquisition for RTS Planeta (Balkan Netflix)

Assisted by my team, we acquired 1,600,000+ users in three years, increased 10x monthly subscription revenue, and 50x organic social followers while also enabling the gain of a foothold in all relevant markets across more than 120 countries.

RTS Planeta, Serbia's oldest media company, started to provide web and mobile content streaming services through a subscription business model similar to Netflix but offering exclusive Balkan content.

For 3+ years, I led their digital marketing efforts, and throughout that period, we targeted the Balkan countries and the worldwide Balkan diaspora.

During that time, my team and I assisted them in acquiring more than 1,600,000 users within three years while also increasing their monthly subscription revenue by 10x, multiplying their organic social media followers by 50x, and aiding them in gaining users in over 120 relevant markets.

Consequently, they were able to generate sufficient revenue to launch a new version that included exclusive Serbian TV shows and movies, pushing out the competition and entirely dominating the market.

Lead Generation for Modula USA

https://modula.us/

Reduced cost per warm lead from $800 to $40 in six months for a Modula USA product that costs between $100,000 and $1,000,000 and increased the number of high-quality monthly leads by 20 times.

Modula USA is an automated storage solutions company selling warehouse robots and automation products.

As part of our agency strategy, we targeted decision-makers in the automotive, logistics, warehousing, and grocery industries. In just six months, I helped them reduce their cost per lead by 90%, from $800 per lead to $40, and increased the number of high-quality monthly leads by 20x. As a result, they achieved record-breaking monthly revenue, bringing in 8 figures, which was a first for them since their founding in 1987.

This success allowed them to increase their advertising budget by 5x and our agency engagement by 3x.
2022 - 2023

Bachelor's Degree in Information Technology and Computer Science

Singidunum University - Belgrade, Serbia

2010 - 2014

Progress Toward a Bachelor's Degree in Information Technology and Computer Science

University of Belgrade - Belgrade, Serbia

2012 - 2013

Bachelor’s Degree (Exchange Program) in Information Technology and Computer Science

Lincoln University of PA - Baltimore Pike, PA, USA

MAY 2023 - PRESENT

Advanced LinkedIn Ads

CXL

MAY 2023 - PRESENT

Google Shopping

CXL

MAY 2023 - PRESENT

Landing Page Optimization

CXL

MAY 2023 - PRESENT

Google Analytics for Beginners

CXL

APRIL 2023 - PRESENT

Email Marketing

CXL

APRIL 2023 - PRESENT

Project Management for Marketers

CXL

APRIL 2023 - PRESENT

Account Based Marketing

CXL

DECEMBER 2022 - DECEMBER 2023

Google Analytics Certification

Google

APRIL 2022 - APRIL 2024

Meta Certified Digital Marketing Associate

Meta

MAY 2021 - NOVEMBER 2022

YouTube Music Certification

Google

OCTOBER 2020 - APRIL 2022

YouTube Content Ownership

Google

OCTOBER 2020 - APRIL 2022

YouTube Asset Monetization

Google

APRIL 2012 - APRIL 2014

TOEFL

ETS

Core

Digital Marketing, Marketing Strategy, Digital Marketing Strategy, Conversion Rate Optimization (CRO), Social Media, Social Media Design, Organic Social Media, Social Media Content, Social Media Strategy, Facebook Ads, Instagram Marketing, LinkedIn Ads, LinkedIn Marketing, Marketing, Marketing Mix, Cold Emailing, Social Media Management, Social Media Posting, Facebook Marketing, Funnel Marketing, Funnel Optimization, Social Media Analytics, Social Media Campaigns, Social Media Advertising, Marketing Leadership, Instagram Growth, Marketing Analytics, Branding, Pay-per-Click (PPC), Email Marketing, YouTube Ads, Inbound Marketing, Paid Advertising, TikTok Ads, Email Campaigns, Google Paid Ads, Lead Generation, Google Ads, Product Marketing, Social Media Marketing (SMM), Product Positioning, Mobile Marketing, Funnel Analysis, Search Engine Optimization (SEO), Account-based Marketing (ABM), Mobile Advertising, Landing Pages

Platforms & Tools

Instagram Ads, CRM Systems, HubSpot, Magento, Google Analytics, Google Analytics 4, Google Analytics 360, TikTok, Google Ad Manager, Facebook Ads Manager

Business Models

Business to Consumer (B2C), B2B, Business to Business (B2B), Market Positioning

Other

Consulting, Public Speaking, B2B Lead Generation, Digital Marketing Design, Social Ad Design, Project Management, Digital Project Management, WhatsApp, English, Mobile User Acquisition, Conversion Rate, Marketing Plans, eCommerce, Startups, Remarketing, Consumer Services, Sales Funnel, Team Leadership, Web Design, WordPress, WooCommerce, Web UI, Mobile UI, Email, B2B Partnerships, YouTube SEO, YouTube, YouTube Marketing, Shopify, Snapchat, ClickFunnels, User Journeys, Python, Web Development, Web UX, Paid Media, Paid Search, Google Shopping, Technical SEO, Text Analytics, Brand Books, Books, Ad Optimization, Personal Branding, Tone of Voice, Instagram Account Management, Cross-channel Marketing, Logistics, Website Redesign, Customer Insights

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