Nafeesa Saboor, Marketing Expert in New Orleans, LA, United States
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Nafeesa Saboor

Verified Expert  in Marketing

Marketing Expert

Location
New Orleans, LA, United States
Toptal Member Since
June 4, 2024

Nafeesa is a comprehensive content resource with 15+ years of professional experience and a penchant for nuance. She is an intuitive collaborator and insightful storyteller who has worked with teams and organizations of various types and sizes—from internationally recognized luxury jewelry and apparel brands to nonprofit organizations and emerging businesses. Nafeesa has delivered high-converting copy for 360 marketing campaigns, sales emails, and SEO editorial content.

Project Highlights

Sponsored Article in VinePair
Conducted research and interviewed key sources for an article about a popular wine and culture festival, garnering praise from my editor for providing clean copy.
SEO Fashion Editorial Blog Post
Devised a solution and crafted a story that helped increase Ponte Pant's sales after my team was stuck on how to describe body types during this project's conception phase.
Mississippi Food Bank Case Study
Helped Google highlight the benefits of its Google for Business services with a case study on one of its clients.

Expertise

Work Experience

Freelance Writer

2005 - PRESENT
Self-employed
  • Wrote commerce articles that were picked up by msn.com's crawlers, gaining wider exposure for my clients.
  • Created emails that contributed to season-high sales for brands like J.Jill and Club Monaco.
  • Selected to spearhead the campaign for J.Jill's 60th anniversary celebration and collection. Titled "60 looks good on us," it was designed to affirm its customers, many of whom aged 60 or more years.
  • Produced press releases that helped clients earn placements in top publications.

Sponsored Article in VinePair

https://vinepair.com/articles/hue-society-is-shifting-wine-culture/

Conducted research and interviewed key sources for an article about a popular wine and culture festival, garnering praise from my editor for providing clean copy.

I was hired to write a sponsored article for a popular wine publication that explained and highlighted the benefits of The Hue Society and its annual festival of wine and culture. This project required interviews with executives at participating brands and research on the industry in general.

SEO Fashion Editorial Blog Post

https://www.jjill.com/ponte-pant-for-every-body

Devised a solution and crafted a story that helped increase Ponte Pant's sales after my team was stuck on how to describe body types during this project's conception phase.

This story for J.Jill's inspiration board offers a look into the versatility and benefits of the pants that became one of its most popular products. During conceptualization, I worked with marketing and design partners and top management. I also wrote the blog post, which became one of the highest-performing and converting articles that season.

Mississippi Food Bank Case Study

https://s3.amazonaws.com/external_clips/4305213/Case_Study_Mississippi_Food_Network_Google.pdf?1661553421

Helped Google highlight the benefits of its Google for Business services with a case study on one of its clients.

A content agency hired me to write case studies for some of Google's business clients in the Gulf Coast area. This required interviewing key players from the company, researching their respective industries, and writing SEO content highlighting their successes.
1997 - 2001

Bachelor's Degree in English

Spelman College - Atlanta, GA, USA

Core

Writing & Editing, Blogging, Copywriting, SEO Content, Social Media

Platforms & Tools

Canva

Other

Content Writing, Commerce Content, Web Content, Press Releases, Article Writing, Google Docs, Mediabank, Basecamp, Interviewing, Web Research, Case Studies

Collaboration That Works

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