Neil Rahul Bose
Verified Expert in Marketing
Marketing Expert
Toronto, ON, Canada
Toptal member since February 6, 2025
Neil is a global consumer insights and market research professional with 5+ years of experience. He has led mixed-methods research for Fortune 500 brands and SMBs across North America, Asia, and the Middle East. Neil specializes in VoC, people insights, and delivering actionable strategies to improve product adoption, customer/employee engagement, retention, performance, and business growth.
Project Highlights
Expertise
- Behavioral Science
- Consumer Insights
- Design Research
- Market Research
- New Product Development
- Quantitative Research
- User Journeys
- User Personas
Work Experience
Research Consultant, CX and Product Strategy
Innerscape
- Served as a strategic advisor to the CEO of a startup focused on employee well-being and workforce transformation, leading user research to operationalize product architecture and drive product-market fit.
- Designed and conducted primary (focus groups, in-depth interviews) research, identifying key user pain points using journey maps and behavioral insights frameworks.
- Developed and tested low-fidelity prototypes and service blueprints, collaborating with internal and external stakeholders to ensure product alignment with user insights.
Senior Research and Insights Manager
Purple Audacity Research & Innovation Pvt
- Drove research strategy and execution toward the development of product features, UX, and brand design for a fintech disruptor, culminating in a successful product launch within budget and deadline.
- Led voice of the customer (VoC) qualitative research for a leading eCommerce platform, charting screener development, discussion guides, client-ready actionable insights, and topic expertise for improving customer retention.
- Managed a nationwide study across six languages for UN Human Rights to develop a campaign strategy for reducing discrimination toward migrants.
- Authored 10 proposals with a 70% conversion rate and surpassed revenue targets by 15%, managing simultaneous projects, nurturing client and partner relationships, and streamlining research processes.
- Saved 16 hours per week per researcher by implementing AI analytics tools, training junior researchers, developing handbook procedures, and optimizing research processes and data analysis.
Market Research Analyst
Cedar Valley Selections
- Led a team of four in scoping, monitoring, and delivering marketing plans, aligning with the business goals of the CPG brand.
- Doubled sales per point of distribution across four key channel partners through implementing short-term strategies, including merchandising and product marketing mix.
- Conducted brand diagnostics and root cause analysis through surveys and P&L analysis.
- Proposed short-term and long-term growth strategies for two product lines.
Consumer Behaviour Researcher
York University
- Conducted quantitative choice modeling experiments to identify drivers of digital purchase behavior across various eco-friendly product and pricing categories, informing marketing segmentation and advertising conversion strategies.
- Designed surveys on Qualtrics, analyzed a 260-sample dataset using R Studio, employed descriptive and inferential statistics, and uncovered actionable insights for product marketing.
- Conducted intensive literature reviews in social studies, cognitive psychology, and behavioral economics to form and test multiple hypotheses to contribute to closing the "intention-to-action" gap from existing predictive models.
Innovation Engineer
Kohler
- Led the execution of a CAD 1-10 million project portfolio, collaborating across cross-functional teams to lead the launch of two flagship products.
- Facilitated ideation workshops and prototyping sessions with cross-functional teams and synthesized insights from consumer research reports and shopper panels to present business cases to C-level leadership quarterly.
- Implemented change management initiatives using qualitative methods (focus groups and diary studies), boosting employee engagement and performance and reducing time-to-market by 60% for a key product line.
Project History
Fintech App Launch
Launched a first-to-market financial services app for a fintech disruptor with a market cap of CAD 7 billion.
eCommerce Brand Upliftment Study and Customer Retention
Helped launch a brand-only property through qualitative research for one of the fastest-growing eCommerce apps, improving customer retention and satisfaction.
Quantitative Research for UN Human Rights
https://bangkok.ohchr.org/stories/standup4migrants-initiative-comes-india-our-storiesLed a nationwide study across six languages for UN Human Rights to develop a campaign strategy aimed at reducing discrimination toward migrants, which resulted in a successful campaign titled the "#StandUp4Migrants" initiative.
Education
Master's Degree in Behavioral Science
York University - Toronto, ON, Canada
Master's Degree in Marketing
Schulich School of Business - Toronto, ON, Canada
Bachelor's Degree in Mechanical Engineering
Michigan Technological University - Houghton, MI, USA
Skills
Core
Marketing Strategy, Desk Research, Product Marketing, Brand Strategy, Research Proposals, Customer Segmentation, Channel Strategy, A/B Testing
Business Models
B2C
Other
Microsoft Office, Consumer Insights, Brand Management, Market Research, Behavioral Science, Experimental Research, Focus Groups, Design Research, Discussion Guides, Quantitative Research, Survey Design, New Product Development, In-depth Interviews, User Behavior, Competition Research, Benchmarking, User Personas, User Journeys, Qualitative Analysis, Qualitative Research, Customer Insights, Employee Experience, Employee Engagement, Product Strategy, Product Development, SAP, Qualtrics, UX Research, Statistical Analysis, Consumer Branding, Retail & Wholesale, Pricing Strategy, Competitive Analysis, Competitor Analysis & Profiling, Survey Development & Analysis, Operations Research, Project Management, Budgeting, Risk Management, Project Planning, Business Development, Data Analysis, Human-centered Design (HCD), SPSS, Microsoft Excel, Mobile App Design, Brand Logos, User Stories, Survey Programming, Audience Analysis, P&L Management, Channel Sales, Market Insights, Sales Promotion, Root Cause Analysis, Consumer Behavior, choice modelling, product communication strategy, Package Design, Consumer Packaged Goods (CPG), Decision Analysis, Pricing, Product Pricing, Product Research, Stage Gate Process, Process Improvement, Lean, Agile Project Management, Innovation, R&D, Quantitative Analysis, Product Launch
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