Olugbenga Paul Ogunniyi
Verified Expert in Marketing
Marketing Expert
Lagos, Nigeria
Toptal member since June 20, 2023
Results-driven Digital Transformation Manager with 7+ years of B2B marketing experience. Skilled in automation, CRM, and data-driven strategies to enhance business processes and performance. Proven track record of leading cross-functional projects, optimizing customer experience, and deploying emerging technologies. Known for delivering strategies that generate quality leads, boost brand visibility, and drive measurable conversions.
Project Highlights
Expertise
- Automation
- Conversion Rate Optimization (CRO)
- Email Marketing
- Global Digital Marketing Strategy
- HubSpot CRM
- Lead Generation
- Odoo
- Search Engine Optimization (SEO)
Work Experience
Digital Transformation Manager (Marketing)
DrugStoc
- The most amazing Led a 14-day E-commerce mobile app new feature project that improved UX, boosted engagement by 30%, drove ₦40M in 5 days and hit ₦800M in revenue at Q1 2025.
- Rolled out survey forms to app users to get feedback, which was used to optimize to optimize the user interface and experience of the app. It resulted 30% increase in user engagement and significantly increased revenue.
- Engaged Drop-offs and Switch, reboarded to start using the e-commerce application and also existing users increasing their basket size by 30%.
Digital Marketing Specialist
OAK Interlink Company Limited
- Planned, designed, and managed the company's website strategically, which featured a customized learning management system serving over 15,000 clients.
- Led a team of five marketing professionals to facilitate more than 20 events for both individuals and corporate clients, which significantly increased brand visibility and drove revenue growth.
- Prepared accurate reports on marketing campaigns and overall performance, using Excel to save eight hours of manual work weekly and provided data-driven decision-making.
- Initiated relationships with over 200 companies to secure new and repeat business, resulting in a 20% increase in new business partnerships. B2B cold calling also contributed significantly to new business partnerships.
- Managed marketing database, improving segmentation and targeting accuracy by 25%. Scheduled email newsletters and set up drip emails engaging new and existing clients using CRM software, which significantly increased engagement and acquisition rate.
- Implemented social media strategies driving over 20 engaging and informative webinar events for both individual and corporate clients, resulting in a significant increase in brand visibility and revenue growth.
Website/eCommerce Manager
Miskay Bouqtique
- Introduced a content marketing idea that increased engagement by 40% across all social media platforms. The idea was to create user-generated content to drive products using micro-influencers and brand ambassadors on social media.
- Partnered with industry-related influencers and models, which resulted in a 20% increase in brand visibility and sales.
- Implemented and monitored SEO/SEM strategies. Launched Google PPC and display ads, executed on-page and off-page SEO strategies, and a comprehensive technical SEO audit, resulting in a 30% increase in search engine rankings.
- Evaluated website data, which informed a conversion rate optimization decision to simplify the website's checkout process to make it more seamless. The CRO implementation contributed to a 10% increase in monthly website orders.
- Evaluated comprehensive analysis of marketing activities, including website social media and Google analytics, resulting in a 95% accuracy in decision-making.
- Maintained control over inventory, addressed customer queries, and efficiently processed orders to meet logistical needs. Ensured compliance with regulations in all target markets, mitigating potential risks and maintaining a positive brand reputation.
Digital Marketing Consultant (Intern)
Stephen Akintayo Consulting
- Managed social media channels by updating the account with relevant articles, videos, and blogs. Maintained a consistent corporate voice throughout all communications, including crisis communication, and responded thoughtfully to inquiries.
- Designed a sales funnel, implemented social media marketing strategies that drove digital skill training, and executed email marketing strategies that not only increased engagement but also significantly increased conversions.
- Organized and led five digital literacy and advanced digital skills boot camps and innovation challenges, successfully engaging over 200 employees and fostering a culture of continuous improvement and digital literacy.
- Developed and implemented mentorship and coaching programs to enhance digital skills among employees, collaborating with external training providers and industry experts, resulting in a 50% increase in employees’ advanced digital skills proficiency.
- Maintained a repository of digital resources, best practices, and case studies, tracking and reporting on employee progress in digital skills development initiatives.
Project History
Real Estate Product Launch (Landing Page)
Led the design and optimization of the landing page and the pre-launch marketing campaign, which resulted in 200 million naira in sales revenue.
Website Redesign and Learning Management System Integration for OAK Interlink Company
Directed the design and implementation of an enterprise-wide learning management system (LMS) that served over 15,000 clients.
Pre-launch Marketing Campaign for Millennial Bay (Tower II)
Implemented a pre-launch marketing campaign that generated 57 million naira and was recognized as the best architectural design for a multi-residential high-rise building by Business Day, at the Nigeria Business Leadership Awards.
Developed and Implemented a Social Media Marketing Plan for Miskay
Designed and executed a comprehensive social media plan that increased brand awareness by 40% and grew the follower base by 50%.
eCommerce Mobile App Optimization
Led a 14-day eCommerce mobile app optimization project that improved UX, boosted engagement by 30%, drove ₦40 million in five days, and hit ₦800 million in revenue at Q1 2025.
Education
Bachelor's Degree in Computer and Information System
Achievers University - Nigeria
Certifications
Hubspot CRM (Introduction)
Coursera
Digital Marketing Certification
Scrum Foundation Professional Certification
CertiProf
Skills
Core
Pay-per-Click (PPC), YouTube Ads, Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Lead Generation, Funnel Optimization, Audience Targeting, Conversion Rate Optimization (CRO), Digital Marketing Strategy, Paid Advertising, Google Ads, Content Marketing, Email Campaigns, LinkedIn Ads, Keyword Research, On-page SEO, SEO Keyword Research, SEO Content, Email Marketing Automation, Google Tag Manager, Marketing Analytics, Inbound Marketing, Facebook Ads, Brand Marketing, WordPress SEO, Social Media Strategy, Social Media, Social Media Management, Market Research & Analysis, Social Media Analytics, Omnichannel Marketing, Go-to-market Strategy, Digital Marketing, Local SEO, Marketing Strategy, B2C Marketing, Marketing Automation, LinkedIn Marketing, Digital Marketing Best Practices, Organic Social Media, Landing Pages, Link Building, SEO Backlinking, Performance Marketing, Influencer Marketing, Ad Campaigns, Digital Campaigns, Cold Emailing, Google SEO, Sales, Marketing Mix, Content Creation, Chief Marketing Officer (CMO), Marketing Leadership, Product Marketing, Writing & Editing, Social Media Content, Off-page SEO, Google Advertising, Content Marketing Strategy, SEO Marketing, SEO Audits, Copywriting, Brand Strategy, Content Strategy, Video Ads, Marketing, Google Paid Ads, Strategic Marketing, Content, Marketing Technology (MarTech), SEO Tools, Agile, Social Media Optimization
Platforms & Tools
Google Analytics, Asana, Mailchimp, HubSpot, Content Management Systems (CMS), Google My Business, Canva, CRM Systems, Meta Platform, Content Marketing Platforms, X (formerly Twitter) Marketing, Instagram Ads, TikTok, Google Analytics 4, HubSpot Marketing Hub, Odoo
Business Models
B2B, B2C, Business to Business (B2B), Business to Consumer (B2C), Software as a Service (SaaS), B2B2C, SaaS Product Marketing
Technical
Direct Response Marketing
Other
Google Display Network, Customer Relationship Management (CRM), Landing Page Optimization, Analytics, WordPress, Video Marketing, Website Management, Web Design, Google Maps, Agile Project Management, Slack, Jira, Direct to Consumer (D2C), eCommerce, Website Redesign, Growth Marketing, B2B Lead Generation, Digital Strategy, Growth Strategy, Content Management, Professional Services, Website Traffic, Awareness Campaigns, Value Creation, Email Delivery, Reputation Management, Agency, Market Segmentation, Marketing Plans, Competition Research, Drip Email, Sales Growth, Advertising, Business Development, Go-to-market Optimization, Growth Strategy Consultants, WordPress Design, Blog Posting, SEO Writing, SEO Copywriting, Email Marketing Strategy, Geofencing & Geotargeting, Startup Marketing, Digital Newsletters, Meta Ads, eCommerce Marketing, B2B Marketing, Email Content, Keyword Analysis, Digital Transformation, Process Improvement, Team Leadership, Digital Health, Pharmaceuticals, Mobile UX, Mobile UI, Mobile eCommerce, Client Relationship Management, B2B Partnerships, Sales Support, Paid Search, Web Content, Project Management, Data Collection, Paid Media, Google, Sales Strategy, Startups, Sales Funnel, Channel Management, Team Development, Go-to-market Plans, Market Entry, Content Writing, Customer Experience, Storytelling, Product Growth, Partnerships, Strategic Planning, Brand Building, Sales & CRM Platforms, Ad Optimization, Technical SEO, Website Audits, Facebook Pixel, Leadership, Customer Acquisition, Market Research, Team Management, Hootsuite, Snapchat, Launch Strategy, Customer Journeys, Personas, Shopify, Technology Solutions, Presentations, Events, Brand Positioning, Product Launch, Retail Strategy, Retail & Wholesale, Research, Online Reputation Management, Sprout Social, SWOT Analysis, Crisis Communication, Cold Calling, Eventbrite, Screenwriting, Real Estate Marketing, Buffer, Data Analytics Sales, CX Strategy, Piwik, Information Technology, Statistical Analysis, Systems Analysis, Digital Systems, Landing Page Design, Website Design, Google Optimize, Social Media Video Marketing, Poetry Writing, Global Digital Marketing Strategy, HubSpot CRM, Automation
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