Omolola Aladejana, Marketing Expert in Calgary, AB, Canada
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Omolola Aladejana

Verified Expert  in Marketing

Marketing Expert

Location
Calgary, AB, Canada
Toptal Member Since
April 15, 2024

Omolola is a digital project manager with over nine years of experience in strategic marketing, business strategy, corporate reputation, and strategic communication. He is also well-versed in digital strategies, search engine optimization (SEO), social media marketing, influencer marketing, and marketing analysis. Omolola has successfully collaborated with over 100 business stakeholders to increase sales and company market shares.

Project Highlights

Go-to-market Strategy for Tairec
Developed a brand framework and go-to-market strategy for Tairec, ensuring consistent messaging on all projects, leading tech team collaborations, conducting customer research, and achieving exceptional growth.
Digital Marketing Strategies and Initiatives for Triangle
Developed brand strategies, aligned SMB projects, and led tech collaborations, enhancing product efficiency and achieving significant customer growth.
B2C Integration
Led data-driven strategies and performed a successful B2C integration, increasing lead generation by 150%.

Expertise

Work Experience

Digital Project Manager

2022 - 2024
TAIREC Fire Consulting
  • Increased ROI four times by optimizing Google Ads based on keyword performance and user behavior. I implemented A/B testing for landing pages and emails, resulting in a 19.89% conversion rate increase and 25% lower bounce rates.
  • Leveraged Google Analytics, Kartra, and automation for customer journey analysis, boosting engagement by 39.23% and retention by 15%. I also aligned marketing with sales, increasing qualified leads by 32%.
  • Implemented project management methods to streamline workflows, achieving a 20% efficiency boost. I created and managed project documentation, including plans, schedules, risk assessments, and status reports.
  • Organized an online client event and obtained feedback and insights for future events using SurveyMonkey. Used the same tool in email marketing to determine market trends, customer preferences, and their thoughts about competitors.

Digital Project Manager

2020 - 2022
Triangle Audiovisual
  • Developed a brand framework, defining the client's voice, tone, and personality.
  • Executed a go-to-market strategy with successful communication campaigns, partnerships, and community engagement.
  • Led a team handling marketing campaigns, community marketing, media and digital content, and acquisitions. I achieved incredible growth and 280% more customers.
  • Collaborated with technology and product teams for MVP development, regulatory approvals, and partnerships.
  • Conducted customer-centric research via focus groups, enhancing product efficiency and ensuring messaging consistency.
  • Leveraged tools like SurveyMonkey to generate leads and gather email campaign feedback, improving open rates, click-through rates, and overall engagement.

Digital Project Manager

2018 - 2020
Fieldinsight
  • Led a data-driven strategy, achieving 150% more leads and 247% broader brand reach in six months.
  • Managed creative public relations and experiential agency collaborations for effective asset creation and campaign ideas.
  • Handled stakeholder relations, internal and external communications, and thought leadership.
  • Initiated industry research for insights and new product proposals, ensuring product quality and reducing non-conformance by 35%.

Digital Marketing Specialist

2015 - 2018
WoodStock Electronics Ltd
  • Utilized A/B testing techniques to optimize social media ads, leading to a notable 120% increase in impressions and a 27% improvement in engagement.
  • Collaborated closely with the product team to revamp the company website, enhancing user experience and reinforcing brand positioning.
  • Closed sales and led customers through the purchasing process by providing technical input and presentations required to develop the scope of work.
  • Orchestrated social media campaigns, ensuring regular and engaging posts to cultivate audience engagement and reinforce brand loyalty.
  • Managed the company website, implementing effective SEO and SEM strategies to drive organic traffic and enhance online visibility.

Go-to-market Strategy for Tairec

http://www.tairec.com

Developed a brand framework and go-to-market strategy for Tairec, ensuring consistent messaging on all projects, leading tech team collaborations, conducting customer research, and achieving exceptional growth.

As a leader in digital marketing, I spearheaded various initiatives to enhance brand visibility and customer engagement. I managed multifaceted projects, overseeing their successful execution from conception to delivery, and collaborated closely with cross-functional teams. I contributed to product development by providing valuable insights from customer research activities.

One of my key responsibilities was to ensure brand consistency across all marketing channels, reinforcing the brand's identity and messaging to resonate with our target audience effectively. Through continuous monitoring and analysis of performance metrics, I identified areas for improvement and implemented corrective measures to drive positive outcomes. I also leveraged my expertise in data analysis, project management, and collaboration to achieve tangible results and contribute to the overall success of the organization's marketing objectives.

Digital Marketing Strategies and Initiatives for Triangle

http://triangle.ng

Developed brand strategies, aligned SMB projects, and led tech collaborations, enhancing product efficiency and achieving significant customer growth.

I led digital marketing initiatives, overseeing campaigns, strategies, and team collaborations. I managed projects from inception to delivery, ensuring timelines and objectives were met, maintaining brand consistency across all channels, and reinforcing messaging and identity to resonate with the target audience effectively.

This project involved strategic decision-making, effective communication with stakeholders, and continuous monitoring of performance metrics to identify areas for improvement. Focusing on customer satisfaction enhanced customer experiences, fostering long-term relationships and loyalty. These efforts contributed to the organization's success in achieving its marketing objectives and driving business growth.

B2C Integration

http://fieldinsight.co

Led data-driven strategies and performed a successful B2C integration, increasing lead generation by 150%.

I led strategic digital marketing initiatives for Fieldinsight, overseeing stakeholder management and conducting comprehensive market research. I ensured a B2C integration's success through effective planning and execution, resulting in increased brand visibility and customer engagement. In addition, I proactively explored new business opportunities by identifying market trends and consumer preferences, driving innovation and growth within the organization.
2017 - 2019

Master's Degree in Diplomacy and Strategic Studies

University of Lagos - Lagos, Nigeria

2010 - 2014

Bachelor's Degree in International Relations

Obafemi Awolowo University - Ile-Ife, Nigeria

AUGUST 2022 - PRESENT

Introduction to DevOps

IBM | via Coursera

JULY 2022 - PRESENT

Agile and Scrum Certification Course

Udemy

JULY 2022 - PRESENT

Agile and Scrum Certification

CareerSpring

JUNE 2022 - PRESENT

Foundations of Project Management

Google | via Coursera

Core

Digital Marketing, Pay-per-Click (PPC), Content Marketing, Email Marketing, Social Media Management, Marketing Operations, Marketing Analytics, Agile, Marketing Automation, Social Media Marketing (SMM), A/B Testing, Google Ads, Local SEO

Platforms & Tools

HubSpot Marketing Hub, CRM Systems, HubSpot, Google Analytics, Kartra, Amplitude

Other

Seos, Team Leadership, Pipedrive, Vendor Management, Digital Communication, Presentations, Conflict Resolution, Project Budget Management, Pitch Decks, Sales Operations, Project Management, Data Analysis, Business Analysis, Business Intelligence (BI), Scrum, Email Design, WordPress, Brand Development, Stakeholder Management, Customer Insights, Development, Diplomacy, Administration, Negotiation, Product Management, DevOps, Slack, Microsoft Teams, SurveyMonkey, Community Marketing, Tech Sales, Marketing ROI Optimization, KISSmetrics

Collaboration That Works

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