Ori Herschmann
Verified Expert in Marketing
Marketing Expert
Los Angeles, CA, United States
Toptal member since October 29, 2024
Ori is a marketing expert who has worked with some of the world's biggest brands across six industries, including autonomous driving with Waymo. At Tesla, he led growth performance marketing, achieving 4x ROAS. For brands like Robinhood, Uber, and Dapper Labs, Ori oversaw numerous channels, including lifecycle marketing and growth marketing testing. At Uber, he drove design and experimentation, increasing weekly driver rides and in-app engagement by 120%.
Project Highlights
Expertise
- Crypto
- Google Ads
- Growth
- Lifecycle Marketing
- Marketing Mix
- Meta Ads
- Paid Media
- Strategy
Work Experience
Senior Manager, Growth Performance Marketing
Tesla
- Launched Meta, Google, and CTV at Tesla in the brand's return to advertising.
- Achieved a 4x ROAS for Tesla on paid advertising campaigns.
- Led incrementality testing, focusing on finding effective and scalable marketing channels.
- Managed an in-house team, pioneering all performance marketing efforts.
Lifecycle Marketing
Robinhood
- Launched multiple tests, increasing Robinhood Gold subscriptions.
- Tested numerous content drip campaigns for Robinhood crypto product launches.
- Experimented with paid and lifecycle marketing activations, focusing on effective spend.
Senior Growth Lead
Dapper Labs
- Launched numerous features on NBA Top Shot, including the referral engine.
- Increased daily engagement by 30% through lifecycle marketing campaigns.
- Supported the NBA Top Shot app's release with product marketing communications.
- Managed a team of engineers to lead the referral engine on NFL All Day, launch Super Bowl weekend, and drive engagement and activations.
Senior Growth Architect
BCG
- Strategized with a $100+ million budget for a Fortune 100 client.
- Achieved conversion boosts of 25% by optimizing multiple fintech clients' conversion funnels.
- Awarded consultant of the month for my presentation to the C-suite of a major client on marketing transformation.
Senior Growth Marketing Manager
Ember Technologies
- Generated $1+ million in revenue by launching lifecycle marketing.
- Increased spend and conversions by 25% after managing our performance marketing agency.
- Launched numerous new Ember products with multiple cross-functional teams.
Growth Marketing Manager
Ribbon Home
- Launched multiple markets as Ribbon was growing at 100% MoM.
- Increased the Ribbon user base by 100% after leading multiple paid marketing experiments.
- Grew the Ribbon user base by 1,000% through paid, lifecycle, and strategic event marketing.
Growth Marketing Manager
Uber
- Increased driver retention by 22% with lifecycle marketing testing.
- Spearheaded promotion email marketing for peak hour drivers in NYC.
- Supported the product with full-suite marketing throughout numerous experiments.
Project History
Lifecycle Testing for Robinhood
Strategized and led all growth testing plans for Robinhood Gold and Robinhood's churned users across lifecycle marketing and paid marketing experimentation.
Leading Tesla's Advertising
Drove all performance marketing efforts across Tesla's global markets, including acquisition, engagement, and retention, achieving a 4x ROAS and scaling spend by 75% MoM.
Uber Lifecycle Marketing
Led the design and experimentation for driver-focused engagement testing, increasing weekly driver rides and in-app engagement by 120%.
Education
Bachelor's Degree in Political Economy
University of California, Berkeley - Berkeley, CA, USA
Skills
Core
Google Ads, Marketing Mix, Performance Marketing, Go-to-market Strategy
Platforms & Tools
HubSpot
Other
Braze, Meta Ads, Paid Media, Strategy, Growth, Email, Lifecycle Marketing, Crypto, Consulting, Growth Marketing
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