Rajat Kaura, Marketing Expert in Dubai, United Arab Emirates
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Rajat Kaura

Verified Expert  in Marketing

Bio

Rajat is an internationally renowned creative director who has worked with global agency networks like WPP and Havas, amassing over 18 years of expertise. His mission is to better understand the evolving principles of the new social age and break down the attention economy. As an MIT Sloan-certified social media strategist, he has delivered engagement through content and creative relevance. At the heart of Rajat's philosophy lies a deep-seated belief in empathy, storytelling, and authenticity.

Project Highlights

Asteco Brand Film
A corporate film was done for Asteco Properties for their brand revamp.
Nestle Guigoz Launch Campaign
Led the creative communications piece for the launch of a new variant of the brand across three different Middle Eastern markets.
NBO Social Media
Led the brand creative and social media content strategy.

Expertise

  • Brand Building
  • Copywriting
  • Creative Briefs
  • Creative Direction
  • Creative Strategy
  • Creative Thinking
  • Social Media Content
  • Social Media Design

Work Experience

Head of Creative Strategy

2017 - 2023
Radix Media
  • Made one of our brands the #1 banking brand on social media in the UAE. Grew their follower base by 72% and a 33% increase in total community size across platforms.
  • Built one of the strongest 'unbranded' mom communities on social media for Nestle Middle East, with over 10,000 followers during the initial launch phase.
  • Conceptualized and ran one of the biggest Influencer campaigns for a food brand in the Kingdom of Saudi Arabia (KSA), resulting in a 53% brand uptake on new product launches.

Creative Director

2015 - 2017
Liwa TV
  • Achieved recognition at the MENA Effies awards in banking, finance, and insurance for launching the Emirates National Bank of Dubai (NBD) fitness app.
  • Won three bronze awards for the following categories: Integration of Digital and Social Media, Mobile Technology, and Best Use of Media at Dubai Lynx.
  • Gained two silvers for the Effectiveness and Mobile category and one certificate for Integrated at the MIDAS Awards.

Associate Creative Director

2013 - 2015
Contract
  • Achieved gold for an online video for Tropicana Slice at China International Development Cooperation Agency (CIDCA).
  • Won two silvers for the online app for Tropicana Slice at CIDCA.
  • Led the social media creative team on one of the biggest brand revamps for PepsiCo Slice.

Creative Group Head

2006 - 2013
Havas Media Group
  • Won the Rx Club Award, New York, in 2011 for the Sanofi annual report.
  • Achieved the UNFPA Laadli Award for creative excellence.
  • Led the agency's banking specialist creative team to onboard three banking clients.

Asteco Brand Film

https://www.behance.net/gallery/180333763/ASTECO-BRAND-FILM

A corporate film was done for Asteco Properties for their brand revamp.

Led the entire project regarding copywriting, creative direction, and creating the whole film edit using stock footage options. This film was part of the new comms package the client rolled out and a new website design.

Nestle Guigoz Launch Campaign

https://www.behance.net/gallery/103688377/GUIGOZ-Expert-3-Launch-Social-creatives

Led the creative communications piece for the launch of a new variant of the brand across three different Middle Eastern markets.

Nestle Guigoz is one of the leading infant nutrition brands in the Nestle portfolio. I crafted the social media content strategy for this launch campaign, which included brand films for social/digital touchpoints alongside influencer and healthcare professional (HCP) activations on the ground.

NBO Social Media

https://www.behance.net/gallery/180341769/NBO-SOCIAL-MEDIA

Led the brand creative and social media content strategy.

Built the content creative strategy and content creation for Oman's leading national bank. Managed the monthly content calendars for the brand, which included copywriting, graphic design, and animation.

Abevia Social Media

https://www.behance.net/gallery/180341177/ABEVIA-SOCIAL-MEDIA

Led the creative and social brand strategy for the brand.

I crafted the social media creative strategy for Abevia, one of the biggest dairy brands. The brand is part of the Nutridor group, an international investment and holding company passionate about delivering the most extensive range of top-quality dairy products to its global customer base.

RUBICON Juices Social Media

https://www.behance.net/gallery/103688013/Rubicon-Arabia-Social-Media

Led the creative and social content strategy for RUBICON Juices.

Created the social content strategy and content for one of the leading premium juice brands in the UAE. Considering it was an international brand, this required aligning with global teams and localizing brand campaigns.
2002 - 2006

Bachelor's Degree in Visual Communication

The KVB Institute of Technology - Sydney, Australia

1997 - 2001

Bachelor's Degree in Biochemistry Zoology

St. Xavier's College - Mumbai, India

NOVEMBER 2021 - PRESENT

Social Media Strategy: Creating Engagement, Insight, and Action

MIT Sloan School of Management

Core

Copywriting, Social Media Design, Social Media Strategy, Social Media Content, Social Media Marketing (SMM), Content Creation, Writing & Editing, Content Marketing, Brand Marketing, Branding, Marketing, Marketing Communications (MarCom), Creative Advertising

Other

Creative Direction, Creative Strategy, Creative Thinking, Creative Briefs, Graphic Design, Brand Identity, Brand Building, Growth Marketing, Hospitality, Content Writing, Email Content, Video Scripts, Thought Leadership, Storytelling, Article Writing, Brand Books, Digital Brand Identity, Website Design, Slack, Biochemistry, Digital Creative Direction, Creative Design, Brand Film, Filmmaking, Team Management, Microsoft Teams

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