Reshu Rathi, Marketing Expert in Hyderabad, Telangana, India
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Reshu Rathi

Verified Expert  in Marketing

Bio

Reshu is an inbound marketing professional specializing in SaaS and startup growth. She crafts full-funnel strategies that attract, engage, and convert high-intent leads and excels at creating diverse, value-driven content. A strategic thinker and hands-on executor, Reshu collaborates cross-functionally to fuel go-to-market strategies and optimize content for traffic and conversions. Her byline can be found all over the web.

Project Highlights

Driving Thought Leadership with High-converting Content
Generated direct traffic leads for a SaaS company by authoring a widely-read thought leadership article on Entrepreneur.
Boosting SEO Rankings with Feature-focused Content
Positioned Entropik's facial coding technology as an industry leader by creating a blog that ranked their feature tech on search engines.
1.5x Traffic Growth with SEO and Content Strategy
Increased website traffic by 1.5x within two quarters through strategic SEO and content initiatives.

Expertise

  • B2B Marketing
  • Content Management
  • Content Marketing Strategy
  • Email Content
  • Organic Content Marketing
  • Search Engine Optimization (SEO)
  • Website Traffic
  • Writing & Editing

Work Experience

Content Manager

2023 - PRESENT
HighRadius
  • Revamped existing blogs to align with updated SEO best practices, increasing traffic by 1.7x and significantly improving engagement metrics like time on page and bounce rates.
  • Doubled high-intent leads by conceptualizing and launching downloadable resources such as whitepapers and calculators and through strategic CTAs and targeted campaigns.
  • Recruited, trained, and mentored an in-house content team of eight writers, boosting content production quality and achieving 30% faster turnaround times.

Content Strategist

2021 - 2023
EntropikTech
  • Owned product positioning and messaging, differentiating EntropikTech’s AI-powered research solutions in a competitive market.
  • Spearheaded content strategy, driving a 100% increase in organic traffic and expanding keyword presence by 50%.
  • Developed high-converting content for ads, emails, landing pages, and sales collateral, improving engagement and lead acquisition.

Digital Marketing Manager

2020 - 2021
LambdaTest
  • Built and scaled webinar sales funnels, leveraging targeted email campaigns to drive registrations, nurture leads, and maximize post-event conversions.
  • Optimized site-wide content and SEO, resulting in an increase in subscribers and improved conversion rates.
  • Led and mentored the content team, driving strategy across blogs, social media, and email campaigns.

Digital Marketing Manager

2013 - 2018
Betaout
  • Wrote thought leadership content that reached 10+ million readers, establishing Betaout as an authority in the marketing automation space.
  • Strengthened domain authority with a targeted backlink acquisition strategy, improving search rankings.
  • Developed and optimized high-converting landing pages that boosted lead generation.

Project History

Driving Thought Leadership with High-converting Content

https://www.entrepreneur.com/growing-a-business/7-dreadful-marketing-mistakes-to-avoid-in-2018/305760

Generated direct traffic leads for a SaaS company by authoring a widely-read thought leadership article on Entrepreneur.

This project involved crafting a high-impact thought leadership piece. I conceptualized, researched, and wrote the article to address pain points in marketing strategies. By highlighting actionable insights and leveraging storytelling, the content resonated with readers and positioned the SaaS company as an industry expert. The article drove significant direct traffic to the company's website, resulting in measurable lead generation and reinforcing the brand's authority in the marketing and SaaS space.

Boosting SEO Rankings with Feature-focused Content

https://www.entropik.io/blogs/facial-coding-what-why-and-how-to-use-facial-coding-in-marketing

Positioned Entropik's facial coding technology as an industry leader by creating a blog that ranked their feature tech on search engines.

I authored and optimized a cornerstone blog post for Entropik titled Facial Coding: What, Why, and How to Use Facial Coding in Marketing. I tailored the content to educate the target audience on the unique benefits of facial coding in marketing, establishing Entropik as a thought leader in the space. Leveraging strategic keyword research, SEO best practices, and engaging storytelling, the blog achieved significant organic rankings, driving traffic and generating interest in Entropik's facial coding feature. This success played a pivotal role in increasing visibility for the technology, ultimately strengthening the company's competitive positioning in the market.

1.5x Traffic Growth with SEO and Content Strategy

Increased website traffic by 1.5x within two quarters through strategic SEO and content initiatives.

We achieved a 1.5x increase in website traffic within two quarters by launching content hubs, conducting in-depth keyword research, and enhancing on-page SEO. This strategic approach drove significant improvements in organic visibility and engagement, delivering measurable results aligned with business objectives.

Certifications

MARCH 2025 - PRESENT

Advanced Product Marketing

LinkedIn

FEBRUARY 2020 - PRESENT

Email Marketing Certification

HubSpot Academy

JANUARY 2020 - PRESENT

Inbound Marketing Certification

HubSpot Academy

Skills

Core

Search Engine Optimization (SEO), Writing & Editing, Lead Generation, Content Marketing Strategy, Content Marketing, Copywriting, Digital Marketing, Digital Marketing Strategy, Go-to-market Strategy, Landing Pages, Content Strategy, Product Marketing

Business Models

SaaS Product Marketing

Other

Website Traffic, Organic Content Marketing, Email Content, Content Management, Thought Leadership, B2B Marketing, Web Content, Copy Editing, SEO Copywriting, Team Leadership, Advertising Copy, Email, Semrush, Sales Enablement, Seos

Collaboration That Works

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