Rob Robinson

A health and wellness brand faced substantial revenue losses on Amazon, achieving only 30.47% Buy Box control due to unauthorized sellers. The potential sales with 100% Buy Box was $61,000, and the estimated sales loss was around $27,000. A Buy Box control strategy was developed and executed over four weeks, restoring Buy Box ownership and revenue.

A sports and outdoor brand faced a 60% YoY sales decline on Amazon due to ineffective pricing, promotions, and merchandising and intense competition. I executed a comprehensive strategy to reverse the trend, which included competitive pricing, targeted seasonal promotions, and optimized product content. These efforts led to a 15% YoY sales increase and a 120% session surge.

A dental care brand faced declining growth on Amazon due to low conversion rates, ineffective pricing, poor visibility, and inefficient marketing efforts. High traffic failed to translate into sales, and limited use of analytics tools restricted insights into customer behavior and trends.

To address the brand's challenges, I conducted a comprehensive funnel analysis to identify dropoffs and optimize conversions. I also developed a powerful margin dashboard in Google Sheets, enabling real-time tracking of costs, revenues, and contribution margins. This tool offered a granular view of profitability, empowering the brand to refine pricing strategies and promotional efforts. It integrated Amazon and external data sources, providing seamless access to critical performance metrics like traffic, conversions, and sales trends.

With this data-driven strategy, the brand achieved a 35% MoM sales growth and a 24% increase in Buy Box ownership, underscoring the transformative impact of analytics-driven decision-making on Amazon's platform.