Stefania Pinotsi

For a local boat tour operator looking to boost bookings and brand awareness, I developed a unique paid media strategy focusing on a localized, seasonal approach. On Google Ads, I implemented highly targeted Search campaigns to capture high-intent customers searching for boat tours in specific coastal areas. This approach led to a 15% increase in conversion rates. I also used Performance Max campaigns to increase visibility during peak booking times, resulting in 12% more conversions from a broader audience.

On Meta, I created a strategy centered around driving local awareness and booking urgency. Top-funnel campaigns using geo-targeted awareness ads reached tourists within a certain radius of the location, while mid-funnel video ads highlighted the experience, showcasing scenic views and unique offerings. Remarketing ads targeting users who visited the website but didn’t book contributed to 25% of the total conversions, driving a 20% overall increase in bookings.

By focusing on seasonal campaigns and location-specific targeting, the business saw consistent growth in both bookings and awareness.

For a dental clinic in the UK, I developed a highly targeted paid media strategy focused on driving appointment bookings and increasing patient retention. On Google Ads, I created search campaigns to target local patients actively searching for dental services, with a specific emphasis on high-conversion services like teeth whitening and implants. I also ran Remarketing campaigns for past website visitors to re-engage them and remind them of ongoing promotions, leading to a 22% increase in return visits.

On Meta, I leveraged lookalike audiences based on previous patients and used carousel ads to showcase patient testimonials and the clinic’s state-of-the-art equipment. I implemented top-funnel campaigns aimed at raising awareness in the local area, leading to a 20% increase in traffic. Additionally, retargeting ads focused on driving appointments from interested patients resulted in a 15% increase in conversions.

Through localized targeting and a focus on customer loyalty, the clinic experienced both an uptick in new patient bookings and higher retention among existing clients.

For an electronics retailer looking to increase online sales, I implemented a targeted Google Ads strategy tailored to showcase high-value electronics during seasonal sales. I used a combination of Search campaigns for top-intent shoppers actively searching for specific products, like laptops and gaming consoles, and Shopping ads that showed relevant products to users based on previous online behavior. This approach led to a 20% increase in CTR and a 10% improvement in average order value.

On Meta, I focused on reaching tech enthusiasts and early adopters. I ran top-funnel brand awareness campaigns using interest-based targeting focused on electronics and gaming, leading to a 15% increase in website visits. For mid-funnel, I used carousel ads to showcase popular product categories like TVs and headphones. Remarketing ads targeting website visitors who abandoned their cart led to an 18% increase in conversion rates.

The strategy allowed the retailer to efficiently reach and convert high-intent buyers while driving both short- and long-term growth.

For a luxury real estate rental business in Greece, I developed a paid media strategy to increase online bookings for high-end vacation homes. On Google Ads, I focused on Performance Max campaigns to target affluent travelers across multiple platforms, ensuring a broader reach. I also utilized search campaigns to capture high-intent customers, specifically those searching for luxury villas and private pools, leading to a 15% improvement in conversion rates. Remarketing campaigns re-engaged visitors who had explored the website but hadn’t booked, contributing to 30% of overall bookings.

On Meta, I ran top-funnel campaigns using interest-based targeting, focusing on luxury travel and vacation experiences, which resulted in a 12% increase in brand awareness. For mid-funnel, I employed carousel ads featuring high-quality images of the properties. Bottom-funnel retargeting ads focused on users who had shown interest in specific properties and successfully converted 18% of these users into bookings.

The result was a steady increase in both booking volume and revenue, positioning the business as a premium destination for luxury travelers.

For a health and wellness brand selling both online and in physical stores, I developed a comprehensive paid media strategy on Google Ads and Meta to drive sales and increase brand awareness. On Google Ads, I focused on Shopping ads to showcase best-selling products like vitamins and supplements, resulting in a 20% increase in CTR and a 10% improvement in average order value. Additionally, I ran Search campaigns targeting high-intent users searching for specific products, leading to a 15% boost in conversions.

On Meta, I optimized top-funnel campaigns using interest-based targeting around health and wellness, which increased traffic by 22%. Mid-funnel carousel ads highlighted product benefits, and retargeting ads for users who had interacted with the website or added products to their cart helped convert 18% of those visitors into paying customers.

By creating tailored ads for both new and returning customers, the brand saw significant growth in both sales and customer loyalty.

For a tech startup in the automotive industry, I developed a tailored paid media strategy to increase website traffic and generate qualified leads. On Google Ads, I focused on search campaigns targeting users actively looking for information on second-hand car dealerships. This resulted in a 15% increase in CTR and a 10% improvement in lead quality. Additionally, Performance Max campaigns helped expand reach across Google’s network and generated a 12% increase in overall site visits.

On Meta, I used lookalike audiences based on previous website visitors and engaged users through top-funnel campaigns. Mid-funnel video ads demonstrated the ease of using the platform while retargeting ads focused on users who had interacted with the website, contributing to 30% of lead conversions.

Through highly targeted, creative campaigns, the startup was able to increase both awareness and lead generation, driving a substantial increase in website traffic.