Stefania Pinotsi
Verified Expert in Marketing
Marketing Expert
Pireas, Piraeus, Greece
Toptal member since September 30, 2024
Stefania is an experienced marketing manager with 11+ years of success executing campaigns and driving results. A dynamic leader known for problem-solving, prioritizing tasks, and delegating effectively to surpass goals, she's skilled in marketing strategies, client-centric initiatives, and brand visibility optimization. Stefania is a strong collaborator who fosters communication and strengthens partner relations to drive company growth and market presence.
Project Highlights
Expertise
- B2B Marketing
- B2C Marketing
- Digital Marketing Strategy
- Google Analytics 4
- Marketing Operations
- Marketing Strategy
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
Work Experience
Marketing Director and Co-founder
L & A Yachting
- Led digital marketing initiatives, focusing on strategic direction to drive innovative campaigns, enhance online presence, engage target audiences, and generate high-quality leads.
- Developed and implemented comprehensive strategies that increased brand awareness and customer engagement through SEO, SEM, social media, and PPC campaigns, resulting in a 30% boost in online visibility.
- Provided strategic direction aligned with business objectives and market trends, ensuring initiatives were relevant and impactful.
- Analyzed data and insights to optimize campaign performance, leading to a 25% increase in conversion rates.
- Oversaw the planning, budgeting, and execution of digital marketing campaigns, consistently delivering projects within budget and timelines.
- Collaborated with creative teams to produce compelling marketing materials that resonated with target audiences, enhancing brand messaging.
Account Manager and Strategist
Oney Studio
- Enhanced efficiency, fostered client satisfaction, and drove overall company growth.
- Optimized internal processes, ensured seamless client communication, and provided strategic direction for clients' paid media activities.
- Collaborated with clients to tailor paid media strategies aligned with their marketing goals.
- Implemented strategies with the paid media team to optimize campaign performance, achieving a 25% improvement in key performance metrics.
- Developed and implemented streamlined internal processes that improved operational efficiency.
- Refined workflows continuously to align with company goals, enhancing team performance and productivity.
- Served as the primary client contact, ensuring timely solutions that consistently met or exceeded expectations.
- Fostered strong client relationships through transparent communication and proactive problem-solving, contributing to a 40% increase in client retention rates.
General Manager and Owner
Royo
- Oversaw most operations for the entire chain, ensuring all stores ran smoothly and effectively while managing a team of 35 people.
- Created and implemented business and marketing strategies that increased sales by 20% and enhanced profitability.
- Developed a new brand identity and product range that launched successfully.
- Formulated crisis management and business recovery strategies that successfully mitigated risks and ensured continuity.
- Hired, trained, and mentored staff, resulting in a 30% improvement in employee retention rates.
- Ensured compliance with health and safety regulations, maintaining a safe working environment across all locations.
- Managed daily store administration for all sites in collaboration with store managers and pastry chefs, improving operational efficiency by 25%.
- Cultivated relationships with existing and new suppliers, increasing profitability by negotiating better terms and prices.
Marketing Manager
Supercruises
- Collaborated with senior executives and partners to develop the brand's go-to-market marketing strategy.
- Managed the development team to launch the innovative platform successfully.
- Planned and executed the website launch across all media channels.
- Developed and executed the content strategy for the website.
- Set budgets and timelines for various activities, achieving project milestones consistently under budget.
- Closed deals with 3rd-party suppliers, negotiating contracts that saved the company 20% in operational costs.
- Designed and implemented internal processes that improved team efficiency.
- Ensured compliance with all legal requirements and industry standards.
- Oversaw the GDPR compliance process, ensuring all practices met regulatory requirements and minimized risk.
Team Leader and Senior Account Manager
Climb Online
- Managed the agency's key accounts, contributing to a 30% increase in client retention rates.
- Served as the agency point of contact for key partners like Google and Yahoo, facilitating partnerships that enhanced service offerings.
- Focused on increasing revenue for clients and Climb Online, achieving a 15% rise in overall income within one year.
- Developed strategic marketing plans for clients, leading to an average campaign ROI of 350%.
- Created and implemented processes to enhance collaboration between internal teams and clients, improving project turnaround times.
- Mentored and trained new hires, contributing to a reduction in onboarding time.
Creative Strategist
Yahoo! UK Ltd
- Enhanced client performance on Yahoo and Bing platforms while driving incremental revenue as part of a specialized team in the sales organization.
- Launched a highly successful email marketing campaign promoting Yahoo's native platform across Europe, resulting in a 40% increase in engagement rates.
- Surpassed revenue goals by increasing influenced revenue by 5% over three months, contributing significantly to overall sales growth.
- Initiated collaboration with an R&D team to enhance Yahoo's native platform, leading to improvements that boosted client satisfaction scores.
Marketing Manager
Freedom Marketing Ltd
- Executed SEO strategies that improved organic search traffic by 35%.
- Managed the day-to-day operations of paid search, display, social media, and email marketing campaigns, increasing overall campaign performance.
- Developed and implemented a comprehensive content strategy.
- Led the implementation of Yahoo Gemini, becoming the first advertiser to launch in the UK with an impressive 600% ROI.
- Achieved profitability by enhancing PPC efficiency, increasing conversions, and reducing total costs by 60%.
Project History
Digital Marketing Strategy for Food Gift Retailer in the US and Canada
Achieved a 35% increase in overall sales within six months of implementing the new marketing strategies, surpassing initial projections.
I collaborated with cross-functional teams to redesign the website, optimizing it for user experience and mobile responsiveness. This effort resulted in a 30% reduction in bounce rates and a 20% boost in conversion rates. Additionally, I implemented a loyalty rewards program that encouraged repeat purchases, achieving a 50% increase in returning customers.
To amplify brand visibility, I collaborated with external partners to create engaging social media content, including recipe videos and customer testimonials. This grew our follower base by 40% and significantly increased engagement rates. In addition, we improved open rates by 25% and click-through rates by 15% through email marketing campaigns. Ultimately, the project enhanced brand awareness and solidified the retailer's position as a preferred choice for food gifts.
Online Presence Optimization for High-end Sports Equipment eCommerce
Boosted website traffic by 40% through targeted SEO and SEM campaigns, significantly expanding the brand's online reach.
Key initiatives included a website redesign to improve user experience. The redesign featured intuitive navigation and high-quality visuals that showcased the premium nature of the products. We optimized the site for mobile responsiveness, resulting in a 25% increase in mobile traffic and a 30% boost in conversion rates.
Additionally, we launched targeted digital marketing campaigns utilizing SEO, SEM, and social media advertising to reach our audience across all four markets. These efforts led to a 40% increase in website traffic and a significant rise in brand engagement on various platforms.
We also developed exclusive content marketing initiatives, including expert reviews and instructional videos, to position the brand as a thought leader in the sports equipment industry. As a result, we saw a remarkable 50% increase in customer retention and repeat purchases.
Marketing Strategy Revamp for Real Estate SaaS Platform
Achieved a 30% increase in monthly recurring revenue (MRR), integrating video content marketing to enhance brand engagement and position the platform as a thought leader.
Key initiatives included the development of a multi-channel marketing strategy that combined SEO, PPC advertising, and targeted social media campaigns. By optimizing website content for relevant keywords, we achieved a 50% increase in organic traffic and improved search rankings. Our PPC campaigns targeted high-intent keywords, resulting in a 30% reduction in customer acquisition costs while generating quality leads. We also launched a content marketing initiative that produced informative resources, including blog posts, whitepapers, and video content. The videos showcased product features and client success stories, further positioning the platform as a thought leader and increasing lead generation by 40%.
Additionally, we optimized the website to streamline the user journey and enhance visual elements to improve engagement. The combination of these efforts led to a significant rise in website conversions and a 30% increase in monthly recurring revenue (MRR).
Education
Master's Degree in Marketing Strategy
Warwick Business School - United Kingdom
Associate Degree in Psychology
American College of Greece - Greece
Bachelor's Degree in Business Administration
American College of Greece - Greece
Certifications
Google Analytics Certfication
Google Ads Certification
Digital Marketing Certification
Google Squared
Skills
Core
Google Ads, Facebook Marketing, Instagram Marketing, Marketing, Marketing Strategy, B2C Marketing, Digital Marketing, Digital Marketing Strategy, Digital Marketing Best Practices, Campaign Management, Organic Social Media, Social Media Strategy, Google Paid Ads, Facebook Ads, Marketing Operations, Social Media Marketing (SMM), Search Engine Marketing (SEM), Pay-per-Click (PPC), Performance Marketing, Inbound Marketing, Paid Advertising, Lead Generation, Marketing Analytics, Branding, Content Strategy, Marketing Budgeting, Google Tag Manager, Content Marketing Strategy, Content, SEO Content, YouTube Ads, Marketing Mix, Email Marketing, Email Marketing Automation, Local SEO, SEO Tools, Display Advertising, Google SEO, AI Marketing, Social Media, Conversion Rate Optimization (CRO)
Platforms & Tools
Google Analytics 4, Google My Business, Google Ads Editor, Bing Ads, Instagram Ads, Facebook Ads Manager, Microsoft 365, Looker Studio, Google Analytics, Google Data Studio, Asana, Meta Platform, HubSpot, Canva
Business Models
B2B
Technical
Google Search Console
Other
Meta Ads, Google Keyword Planner, Remarketing, Paid Search, Slack, Digital Branding, Ad Optimization, Campaign Optimization, Paid Media, Customer Acquisition, B2B Marketing, Business Strategy, Web Analytics, Launch Strategy, Web Content, Organizational Structure, Brand Building, Project Management, Facebook Pixel, Yahoo Ads, Buffer, Operations, Multi-channel, B2B Lead Generation, Accounting, Business Law, Psychology, IT Project Management, GDPR, Press Releases, Boot Camp, Email Marketing Strategy, Product Development, New Product Development, Crisis Management, Hiring, Retail Training, Administration, Contract Negotiation, SEO with AI, WordPress, Sales Operations, Business Operations, GoHighLevel, CallRail, Salesforce, Notion, Figma, Business Administration, Digital Agencies
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