Tres Garcia
Verified Expert in Marketing
Marketing Expert
New York, NY, United States
Toptal member since August 6, 2024
Tres is a product leader and strategist with 18+ years of multi-industry experience. With an impressive military, government, and commercial background and an MBA, he excels at distilling complex problems into easily deployable solutions. Tres has operated globally and led cross-functional teams to deliver scalable solutions to startups and Fortune 100 companies. His go-to-market (GTM) and organic content strategies have significantly boosted revenue, engagements, client reach, and visibility.
Project Highlights
Expertise
- Digital Marketing
- Digital Marketing Product Manager
- Digital Marketing Strategy
- Marketing
- Product Management
- Project Management
- Strategic Planning & Execution
- Strategy
Work Experience
IT Procurement Performance Manager
Harman
- Streamlined supplier management and contract negotiations to enhance vendor performance and project success.
- Reduced outsourced firms by 45% and improved cost savings and service output by evaluating global coverage by 3rd-party legal firms and consolidating services.
- Negotiated a $15+ million customer service contract, achieving cost reductions, automation, and strategic staff relocation, enhancing customer satisfaction and operational efficiency.
- Developed and deployed a Microsoft Power Apps solution to automate indirect procurement, streamline vendor onboarding, and provide real-time metrics, ensuring global compliance and improving operational efficiency.
- Led end-to-end procurement processes for multimillion-dollar IT software, vendor services, and hardware contracts, achieving cost savings and meeting organizational goals.
Strategy Consultant
Kiyote Ventures
- Co-established, grew, and continued to lead a boutique management consulting-cum-venture capital firm specializing in product strategy for early-stage startups and companies competing in consumer-packaged goods and SaaS.
- Increased client valuation by 900% after tailoring client financial model frameworks to forecast long-term venture capital requirements and assess GTM strategies, resulting in the implementation of robotic automation.
- Built a CPG supply chain and logistics program that includes co-manufacturer vetting and selection, label development, GS1 barcode integrations, eCommerce design and buildout, forecasting, and 3rd-party warehouse and shipping capabilities.
- Led an international remote development team to ideate and deliver a cloud-based risk mitigation tool that leverages SEC datasets and meets commercial bank risk conditions while staying on time and within budget.
- Researched and delivered a micro-mobility product roadmap for Chicago's $1+ billion last-mile micromobility market, including innovation designs, storyboards, user experience wireframes, and site locations.
- Served as the marketing lead, handling content development and providing strategic direction for a company that specialized in helping students pass the Project Management Institute's Project Management Professional (PMP) exam.
Congressional Underwriter and Team Lead
Small Business Administration
- Operated as a congressional lead for conducting high-profile risk assessments, income and credit analyses, and document reviews in underwriting economic injury disaster loans.
- Achieved a 10x increase in performance and the issuance of $480+ billion in loans for 21+ million applicants after developing and training users on workflow automation to improve underwriting accuracy.
- Leveraged Salesforce and other internal reporting tools to identify and report fraud patterns to SBA leadership, preventing bad actors from accessing $1+ billion in fraudulent loans.
- Conducted exceptional outreach and navigated sophisticated tax structures to resolve discrepancies, which prevented business closures.
Civil Affairs Officer | Information Operations
United States Army
- Served in multiple leadership positions while planning, training, and deploying conventional forces and elite special operations teams and resources to austere and hostile areas to support highly sensitive strategic US objectives.
- Directed a $2.5+ million humanitarian assistance program that delivered 12 time-sensitive projects within budget by negotiating the procurement of in-country resources and services through host-nation and non-governmental partnerships.
- Achieved zero loss while maintaining $1+ billion in equipment and delivery of 300,000+ tons of supplies by strategically leading a 150-person supply chain, maintenance, and procurement program during combat operations.
- Coordinated the successful international airlift of 117,000+ pounds of flood relief aid, sustainable health services, and educational programs to help 20,000+ displaced persons.
- Guided the development of the Department of Defense's first Joint Military Web Information Center, which enables a geographic combatant command to push unified messaging to select target audiences.
Risk Evaluation Specialist | Know Your Customer
JPMorgan Chase
- Led client onboarding and KYC efforts for two commercial banking markets, ensuring firm-wide customer due diligence and enhanced due diligence policies met global sanction regulatory requirements and timelines.
- Achieved $1+ billion in new services to existing clients by collaborating across commercial banking teams to leverage data and identify opportunities and eligibility requirements for expanding service offerings to 400+ global clients.
- Created user stories that delivered transparency between the commercial bank and client commitments to high standards relative to transactional reviews and audits, regulatory compliance, and mandated reporting.
US Diplomat
U.S. Department of State
- Earned the State Department's Meritorious Honor Award for identifying and communicating critical opportunities for the US and senior partner nation leadership.
- Directed and coached an international, multidisciplinary team of 50+ to generate solutions and increase popular support for partner nations' efforts to develop economic, agricultural, health, and educational infrastructure.
- Curated the State Department's reconstruction efforts by consulting partner nation leaders to identify and address security needs while negotiating the reintegration of 300+ combatants into civil society.
Project History
CBD Water Industry | GTM Strategy
Strategized the launch of a CBD water company into multiple major grocery stores throughout the continental US—generating $1 million in revenue over 18 months.
KEY ACTIVITIES
I identified key target markets and crafted a compelling value proposition through in-depth market research and competitive analysis. I also collaborated with the sales team to create effective sales pitches and training programs, ensuring consistency and enthusiasm across all channels. Additionally, I orchestrated promotional campaigns and in-store demonstrations that significantly boosted brand visibility and consumer interest.
OUTCOMES
Generated $1 million in revenue over 18 months, establishing the brand as a notable player in the CBD beverage industry. My strategic approach and hands-on involvement drove this remarkable growth and market penetration.
B2B Messaging Platform | GTM Strategy
https://beetexting.com/Developed BeeTexting's GTM strategy, increasing customer engagement by 35% and onboarding 200+ business clients through targeted market research and compelling value propositions.
KEY ACTIVITIES
I conducted thorough market research and competitive analysis to identify key target markets and craft a compelling value proposition. I also collaborated with sales and marketing teams to create effective pitches and campaigns, significantly enhancing brand visibility.
OUTCOMES
Through these efforts, we onboarded 200+ business clients, increased customer engagement rates by 35%, and drove substantial revenue growth. My strategic approach and hands-on involvement were pivotal in establishing BeeTexting as a market leader in business texting solutions.
Project Management Coaching Platform | Organic Content Strategy
Launched a GTM strategy that formed B2B partnerships and organic content that attracted 5,000+ monthly views and multiple B2B partnerships through referral programs.
KEY ACTIVITIES
By identifying and targeting specific audiences, I tailored content that resonated deeply with potential users. I also established strategic B2B partnerships and implemented a referral program to boost engagement and reach.
OUTCOMES
My organic content strategy significantly increased the platform's visibility, resulting in 5,000+ monthly views. The referral program and partnerships further drove platform growth, establishing it as a key player in PMP certification training.
Education
Master's Degree in Business Administration (MBA)
Northwestern University: Kellogg School of Management - Evanston, IL, USA
Bachelor's Degree in Accounting
Texas State University - San Marcos, TX, USA
Certifications
Intermediate Level Education (ILE) in Strategy and Planning
US Army Command and General Staff College (CGSC)
Web Development Certificate
Northwestern University
Certified Anti-Money Laundering Specialist (CAMS)
Association of Certified Anti-Money Laundering Specialists (ACAMS)
Skills
Core
Marketing, Digital Marketing Strategy, Digital Marketing, Social Media, Organic Social Media, Organic SEO, B2C Marketing, Brand Consulting, Brand Strategy, Marketing Strategy, SEO Tools, SEO Content
Platforms & Tools
Microsoft 365, Ahrefs
Business Models
B2C, B2B2C
Technical
HTML, JavaScript
Other
Strategy, Product Management, Strategic Planning & Execution, SAP Supply Chain Management (SCM), Pivot Tables, Project Management, Project Planning, Business Strategy, Digital Marketing Product Manager, Finance, Information Technology, Tableau, Microsoft Power BI, Salesforce, Salesforce Commerce Cloud, Jira, Confluence, Organic Content Marketing, B2B Marketing, Growth Marketing, Risk Management, Credit Risk, Credit Analysis, Business Development, Accounting, Product Information Management (PIM), Web Development, UX Design, Web UX, Databases, Python, Negotiation, Contract Negotiation, Contract Management, Consulting, Branded Content, Brand Design, Brand Identity, Government, B2B Partnerships, B2B Sales Pipeline, B2B Lead Generation, Web Content, SEO Consultant, Indirect Procurement, Procurement, Product Development
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