Victor Stankov

Delivered the Webflow and Unbounce landing page A/B testing combined with Meta ads testing and email marketing lead generation tactics, which resulted in a successful 20% boost in sales.

I worked as part of a cross-functional team with the founders to enhance the branding consistency and messaging strategy of UENI's landing pages and ads.

Leveraging data and insights, I recommended a series of optimizations that led to a successful redesign of the user journey. One key insight we gained was optimizing the "Special Offers" cadence and availability, which led us to the most effective revenue strategy, aligning closely with customer needs and expectations.

These pages have since been iterated further with significant improvements based on my performance insights.

We aimed to maximize signups with a beta launch of Colorful, a new 3D photography booth app, and exceeded our goal, achieving the number two product of the week and gaining over 1,000 new accounts.

I worked as part of a cross-functional team to carefully plan and execute our Product Hunt launch strategy.

Leveraging community engagement and outreach, we built relationships by posting in the PH community, reaching Twitter accounts, and warming up Discord and Reddit channels, among other communities, for launch day. The launch helped the team receive fundamental product feedback from various user segments and use cases to learn from.

To capture more learning and engage our new users, we also launched our Discord community, which I managed until it grew to 200 members. This strategy was invaluable for the team to iterate on the product and resulted in significant improvements based on the insights we gained.

Led a comprehensive data analysis of feature usage, which helped identify users who heavily utilized a combination of features.

By engaging directly with such users, we gained deep insights into their specific needs and challenges. This understanding led to a pricing re-packaging and the development of our new enterprise team and enterprise custom plans, specifically tailored to address the unique requirements of these high-value users.

In just under a month, we secured over $100,000 in additional annual recurring revenue through negotiation and personalized deals. This initiative boosted our financial performance and significantly enhanced customer satisfaction and loyalty.

This project remains one of my key reminders of the importance of data-driven decision-making and customer-centric strategies in driving business growth.