Wasim Ullah, Marketing Expert in Dubai, United Arab Emirates
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Wasim Ullah

Verified Expert  in Marketing

Bio

Wasim is a dynamic digital marketing manager with 11 years of experience driving growth and enhancing digital presence across multiple industries. He's skilled in performance marketing and data-driven decision-making and an expert in digital strategies, including advertising, organic search, and marketing analytics, to deliver impactful results and generate millions in revenue. He's committed to elevating brand visibility and user engagement, contributing significantly to organizational success.

Project Highlights

Lead Generation Campaign for Insurtech
Created paid social media and search campaigns, generating over a million in revenue at an average CVR of 40%.
Marketing Automation Using Chatbots
Reduced human resource input by 25% through automation of customer support.
Organic Social Growth of Restaurant
Increased Facebook presence, generating over a hundred thousand impressions in two weeks.

Expertise

  • Conversion Rate Optimization (CRO)
  • Landing Page Optimization
  • Marketing Analytics
  • Marketing Automation
  • Marketing Plans
  • Marketing Strategy
  • Paid Advertising
  • Search Engine Optimization (SEO)

Work Experience

Marketing Analytics Consultant

2024 - 2024
Regal Rexnord
  • Resolved data discrepancies between Google Analytics, Google Ads, and CRM systems, ensuring accurate reporting for strategic decision-making.
  • Developed tagging strategies that enhanced data collection and improved measurement accuracy across multiple platforms.
  • Identified and fixed tracking issues in Google Ads, optimizing account performance for better ROI.
  • Collaborated with analytics teams to design dashboards that provide real-time insights into campaign performance.
  • Trained internal teams on best practices for data tracking and analytics tools, fostering a data-driven culture.
  • Conducted regular audits of tracking systems to identify opportunities for improvement and optimization.

Performance Marketing Expert

2024 - 2024
InPerSuit, Inc.
  • Established comprehensive analytics tracking systems, integrating paid ad accounts to streamline marketing efforts across channels.
  • Managed marketing automation processes using tools such as SendGrid, enhancing user engagement through refined onboarding sequences.
  • Led clients' paid advertising campaigns, developing budgeting strategies to maximize return on investment.
  • Analyzed user behavior data to inform marketing strategies and improve engagement metrics.
  • Collaborated with content teams to ensure alignment of messaging across all marketing platforms.
  • Presented performance reports to clients, providing insights and recommendations for future campaign strategies.

Marketing Analytics Expert

2023 - 2024
Abu Dhabi Ports Group
  • Developed and implemented a robust digital analytics infrastructure, leveraging Sitecore and Liana CMS for enhanced tracking.
  • Consulted on ongoing marketing campaigns, using data analytics to drive strategic decision-making and optimize performance.
  • Utilized marketing automation tools such as Hootsuite to streamline campaign management and improve efficiency.
  • Conducted in-depth analyses of marketing performance metrics, providing actionable insights to stakeholders.
  • Collaborated with cross-functional teams to align marketing initiatives with business objectives and goals.
  • Developed training materials and conducted workshops to educate staff on analytics best practices.

Digital Marketing Expert

2023 - 2024
University of California, Davis
  • Contributed to the development of multi-channel marketing strategies, enhancing digital communication across various platforms.
  • Improved marketing efficiency through advanced analytics, resulting in a 30x increase in campaign effectiveness.
  • Managed online reputation initiatives, enhancing brand visibility and engagement across digital media.
  • Collaborated with academic departments to create targeted content that resonates with prospective students.
  • Implemented feedback mechanisms to gather insights from stakeholders, informing future marketing strategies.
  • Developed comprehensive marketing reports to track progress and measure the impact of initiatives.

Performance Marketing Lead

2022 - 2024
AXA Gulf
  • Prepared quarterly performance forecasts for marketing across four markets, aligning initiatives with senior management goals.
  • Analyzed marketing results to compare performance metrics, facilitating data-driven adjustments to strategies.
  • Conducted audits to identify technical shortcomings in paid advertising campaigns, providing recommendations for improvement.
  • Developed dashboards to track ongoing performance metrics, including App Store Optimization (ASO) and conversion rates.
  • Trained stakeholders on best practices for leveraging analytics dashboards to inform decision-making.
  • Collaborated with external vendors to optimize campaign performance and enhance overall results.

Marketing Analytics Specialist

2023 - 2023
Hearst
  • Addressed critical marketing challenges for Harper's Bazaar, optimizing ad networks to achieve significant ROI improvements.
  • Enhanced client understanding of customer analytics across multiple platforms, resulting in a threefold increase in ROI.
  • Consulted on analytics discrepancies and cross-platform tracking, utilizing Looker Studio for reporting.
  • Developed comprehensive reports detailing campaign performance and insights for stakeholders.
  • Collaborated with creative teams to refine advertising strategies based on data-driven insights.
  • Provided training sessions for staff on the usage of Google Analytics and reporting tools.

Digital Marketing Manager

2019 - 2021
BuyAnyInsurance
  • Achieved a 2x return on investment while reducing cost per acquisition by 60% through optimized marketing funnels.
  • Maintained a 40% conversion rate by executing targeted drip marketing campaigns and refining customer journeys.
  • Ranked the website in the top three results for primary keywords within eight months, driving millions in traffic.
  • Trained staff with limited marketing backgrounds to develop effective marketing copy and digital advertisements.
  • Created automation systems to reduce manual input in customer support, enhancing operational efficiency.
  • Conducted extensive A/B testing, resulting in a tenfold increase in campaign performance metrics.

Senior Digital Branding Specialist

2018 - 2019
Vudu Advertising
  • Recrafted the digital presence of eight multinational firms, achieving measurable results within six months.
  • Developed marketing systems aligned with client business goals, improving overall operational efficiency.
  • Redesigned advertising campaigns using a through-the-line (TTL) marketing approach to enhance engagement.
  • Trained B2B clients on integrating new media marketing strategies into their existing plans.
  • Produced multimedia content using Adobe Creative Suite, enhancing client campaign visibility and effectiveness.
  • Collaborated with creative teams to ensure cohesive branding across all marketing channels.

Digital Media Lead

2015 - 2017
CFE Group of Colleges
  • Contributed to the brand lift campaigns using the TTL marketing approach and generated four times higher customer engagement.
  • Performed off-page SEO and curated the social media content that tripled the number of leads about upcoming enrollment sessions and courses.
  • Adopted MOOC technology for the first time into the institute and reduced resource expense by two-thirds to generate the same income.
  • Launched organic viral marketing campaigns for a subsidiary business owned by the institute that doubled the number of Facebook page followers in two weeks.

Marketing Associate

2014 - 2014
Imanagers
  • Participated in marketing planning for 20+ clients and launched their organic social media campaigns.
  • Created advertisement content that generated two times better online user engagement.
  • Conducted guest posting and market research, including focus groups and quantitative research, to uncover opportunities on digital channels tailored to client needs, leading to customer acquisition and generating millions in revenue.

Project History

Lead Generation Campaign for Insurtech

Created paid social media and search campaigns, generating over a million in revenue at an average CVR of 40%.

BuyAnyInsurance is an emerging insurtech platform based in Dubai, United Arab Emirates. Due to its good position in the market, it was recently acquired by a global insurance brokerage firm. The company's business services include car, health, and travel insurance for its customers, with a primary focus on car insurance. Since its founding in 2018, the company has taken an agile approach to growth. It achieved an ROI of 13 points on average in the second year of our marketing campaigns.

Marketing Automation Using Chatbots

Reduced human resource input by 25% through automation of customer support.

Chatbots can automate the most frequently asked questions and trigger an action in response to the users' activity. I curated the content and implemented the solution to engage users while they were on the website on a specific landing page or action. We qualified more leads without human input, which was the case before.

Organic Social Growth of Restaurant

Increased Facebook presence, generating over a hundred thousand impressions in two weeks.

Buddy's fast food restaurant is based in Lahore, Pakistan, and has a potential reach of more than one million buyers. Its Facebook page had very little engagement and needed a revamp. I regularly curated the content to create organic user engagement. Within one year, I accomplished a milestone in capturing the attention of 50+ thousand potential buyers on Facebook.

Education

2009 - 2013

Bachelor's Degree in Business Administration

University of the Punjab - Lahore, Pakistan

Certifications

AUGUST 2022 - AUGUST 2023

Google Analytics Certification

Google

FEBRUARY 2022 - PRESENT

CXL Certified Optimizer

CXL

FEBRUARY 2022 - PRESENT

Growth Marketing Specialist

CXL

NOVEMBER 2018 - PRESENT

Digital Marketing Circuit

General Assembly

Skills

Core

Search Engine Optimization (SEO), Paid Advertising, Marketing Analytics, Digital Marketing Strategy, Marketing Automation, Marketing Strategy, Marketing Research & Analysis, Google Tag Manager, Marketing Operations, Conversion Rate Optimization (CRO), Product Marketing

Platforms & Tools

Google Analytics, Google Ad Manager, HubSpot

Other

Marketing Plans, Landing Page Optimization, Growth Marketing, Meta Ads, Viral Marketing

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