Zeeshan Aga
Verified Expert in Marketing
Marketing Expert
Dubai, United Arab Emirates
Toptal member since July 18, 2024
Zeeshan is a dynamic AI-first marketing leader with 17+ years of experience driving corporate growth and revenue strategies. He excels in strategic B2B go-to-market (GTM) executions and leveraging generative AI for customer-centric approaches. Known for his visionary leadership, Zeeshan transforms organizations by enhancing customer engagement and market relevance. His expertise spans B2B marketing, SaaS GTM strategies, and supply chain transformation, achieving robust ROI and impactful results.
Project Highlights
Expertise
- AI Marketing
- Account-based Marketing (ABM)
- B2B Marketing
- Channel Strategy
- Demand Generation
- Digital Marketing
- Go-to-market Strategy
- HubSpot
Work Experience
GTM/Growth Strategy Consultant
CurrentWave AI LLC
- Worked with the CEO to draft a GTM plan for their AI customer experience SaaS tool.
- Contributed to the strategy for lead magnets, defining ideal customer profiles and building out messaging pillars to drive problem amplification and solution selling.
- Collaborated and helped with pre-during and post-marketing coverage for events and webinars as a part of their go-to-market initiatives for demand generation.
Chief Marketing Officer
Pluto7
- Directed a multi-regional team focused on GTM positioning strategies and partner alliances to drive the pipeline across North America, EMEA, and the Indian subcontinent.
- Increased conversions by 25% after leading the repositioning and launch of a platform-selling approach focused on generative AI as an enabler for enterprise use cases, streamlining customer acquisition with subscriptions.
- Developed joint GTM partner alliances with hyperscalers like Google and ERPs like SAP, Oracle, and Salesforce to enable sell-through motion and prime positioning in cloud marketplaces with customer mindshare.
- Captured $45 million in qualified leads in the sales pipeline cumulatively by planning and executing synergistic marketing programs. Executed motions with key partners, growing the pipeline by 40%.
- Led the migration and setup of Salesforce through marketing, sales, delivery, and support to enable Customer 360 view to boost customer retention and repeat sales.
- Optimized content delivery and positioning readiness using generative AI at the right place and time for customer interest creation.
- Earned recognition in events and analyst interactions for Pluto7 to win Data Analytics Partner of the Year, Gartner Market Guide Vendor in Data Analytics in 2021, Frost & Sullivan New Wave award in 2022, and Gartner Market Guide Vendor in 2023.
General Manager | Sales Operations & Enablement
Greytip Software Pvt. Ltd.
- Spearheaded the tactical growth strategy in India and the Middle East while supporting 60+ sales staff.
- Supported and improved marketing effectiveness and conversion rate optimization.
- Increased the revenue allocation per territory by 20% with effective sales utilization.
- Propelled a 25% growth in the lead-to-sales conversion ratio through enablement.
Director | Demand Generation & Sales Operations
InstaSafe
- Defined the program mix and administered a multimillion-dollar demand plan and budget.
- Generated $4 million in pipeline value with a 50% conversion to revenue.
- Established the demand generation practice with a key focus on sourcing the right operations.
- Scrutinized support tickets, product usage, customer satisfaction surveys, and feedback to identify possible customer churn and success, maintaining lifetime value.
- Managed tier I and II partners, including AWS and Ingram Micro, for the joint GTM launch and reported to the co-founder and chief revenue officer.
- Selected as a Deloitte Technology Fast 50 and Fast 500 global award recipient.
Head of Business
Profectum Market Solutions
- Simplified the GTM product launch strategy and crafted a roadmap targeting early adopters.
- Strengthened the Sfunnle.com brand as the go-to engine and facilitated customer base growth by engaging with partners end-to-end in tier II and tier III cities.
- Attained a triple-digit revenue increase YoY through customer acquisition. Elected, equipped, and engaged channel partners to drive regional customer adoption.
- Created an IPAM program for leading networking enterprises to drive APAC lead volumes from partners and to grow mindshare.
- Grew lead transactions to 1,500 monthly, equating to $95 per lead. Enabled 40% growth in the pipeline from partners for IT hardware firms from the IMPACT program.
Business Head
Proficio Business Solutions Private
- Orchestrated marketing and consulting services and a training function for India and Singapore.
- Measured the return on marketing investment and implemented an account-based marketing approach with vital accounts.
- Grew the integrated marketing services, consulting, and training business in India and Singapore.
- Allocated and ran a $250,000 market development fund program by identifying the right partner, understanding their marketing plans, and helping execute to deliver joint wins.
- Deployed framework and technology training for 7,000 retail sales representatives dispersed in 300 stores.
Head | Customer Engagement Programs
ACEF Global
- Ran a division with a team size of 300+ outreach specialists with P&L responsibility.
- Managed customers, won orders, and grew critical accounts with $1+ million in revenue with NVIDIA, Dell, and Cisco.
- Tasked with global expansion with tentacles in the US, Middle East, and Asia Pacific and Japan (APJ).
Project History
Demand Generation for an Enterprise Class AI Data Platform
Drove the design and execution of an end-to-end GTM plan to enable a high-touch, low-manual intervention plan to generate interest and a qualified pipeline for an enterprise data platform product on the cloud.
I led the deployment of an automated engine to drive top-of-the-funnel interest and trickle down to the middle and bottom of the funnel through intent tracking and hyper-personalized account-based outreach. These efforts generated $75 million in qualified leads, with an average ticket size of $175,000 per opportunity. I also converted major customers, including a leading toothpaste manufacturer and a large motorcycle brand.
Market Repositioning for Customer Acquisition
Led the productization of a services offering into a subscription-based platform solution offering through positioning, customer identification, competitor landscaping, and customer acquisition.
I led the team through an easier GTM with a subscription-based product offering to drive quick adoption, simulated demos, and try-before-you-buy plans, enabling customers to touch and feel the features and then invest. Through subscription offerings, I lowered the entry barrier from $200,000 to as low as $20,000 for a faster sales cycle.
AI-first Digital Transformation
Spearheaded AI-first digital transformation initiatives, aligning with Pluto7's strategic vision to leverage Google Cloud AI and machine learning capabilities across various industries.
Additionally, I managed relationships with technology partners and vendors, ensuring the successful integration of AI technologies and tools within client environments. I collaborated closely with cross-functional teams to integrate AI solutions into existing IT infrastructures, ensuring seamless adoption and minimal disruption to business processes.
I developed and executed training programs for over 200 employees, fostering an AI-driven culture and enhancing staff competencies in using AI tools and methodologies. I also played a pivotal role in securing key accounts by leveraging expertise in AI applications to deliver tailored presentations that demonstrated potential ROI from proposed AI initiatives.
End-to-end Demand Generation Practice for a Security SaaS
Strategized and executed the set up of a demand generation engine to capture, nurture, and convert leads into initial customers.
I was hired as a consultant to set up an in-house demand generation engine that would take over and be accountable for the customer journey—from suspect to customer. I used a digital-first approach with content-driven knowledge dissemination to identify suspects. Then, I converted them to prospects, according to the ideal customer profile, using a lot of demo selling and simulated demos to drive interest and awareness.
These efforts resulted in $4 million in qualified sales funnel in the commercial negotiation phase with a closure rate of 80% within two quarters.
"Improve Profits at Channels Tail" (IMPACT) Program
Led the program strategy and execution to drive a metric of 200 partners engaged in six weeks: 75% of partners enrolled, 50% actively referred leads or deals, and a $250,000 pipeline was generated in three weeks.
Education
Master of Business Administration (MBA) in Marketing
Liverpool John Moores University - Liverpool, UK
Postgraduate Diploma in Marketing
Institute of Management Technology, Ghaziabad - Ghaziabad, Uttar Pradesh, India
Bachelor's Degree in Business Administration
William Carey University - India
Certifications
HubSpot Marketing Hub Software
HubSpot Academy
Google Data Analytics Professional Certificate
Google | via Coursera
Introduction to Generative AI
Google Cloud
The Persuasion Code: The Neuroscience of Sales
LinkedIn Learning
OKR Goal Setting 101
Udemy
Negotiation Skills
LinkedIn Learning
High Impact Presentations
Dale Carnegie
Skills
Core
AI Marketing, Go-to-market Strategy, Channel Strategy, Digital Marketing, LinkedIn Marketing, Social Media, Email Marketing, Marketing Automation, Marketing Leadership, Digital Marketing Strategy, Google Ads, Performance Marketing, Omnichannel Marketing, Marketing Strategy, Email Marketing Automation, Marketing, Marketing Operations, Social Media Management, Marketing Technology (MarTech), Market Research & Analysis, Marketing Analytics, Content Marketing, Content Creation, Search Engine Optimization (SEO), Lead Generation, Growth Hacking, Brand Strategy, Paid Advertising, Ad Campaigns, Influencer Marketing, Search Engine Marketing (SEM), Content, Account-based Marketing (ABM), Product Positioning, Conversion Rate Optimization (CRO), Customer Success, Enterprise Sales, Audience Targeting, Customer Engagement, LinkedIn Ads, Account Planning, Generative Artificial Intelligence (GenAI), Facebook Ads, Affiliate Marketing, Copywriting
Platforms & Tools
HubSpot, Google Analytics, HubSpot Marketing Hub, CRM Systems, Pardot, Marketo, Zoho, Asana, Salesforce Marketing Cloud
Business Models
B2B, SaaS, Market Positioning, SaaS Product Marketing, Software as a Service (SaaS)
Other
B2B Marketing, Salesforce, Demand Generation, Marketing Channel Strategy, Salesforce Sales Cloud, Growth Marketing, Automation, Startups, Marketing Plans, Customer Relationship Management (CRM), Sales & CRM Platforms, Digital Newsletters, Email Marketing Strategy, Stakeholder Management, Event Management, Event Planning, Leads, Go-to-market Plans, Product Launch, Launch Strategy, Business Proposals, Pitch Decks, Solution Design, Integration, Audits, B2B Lead Generation, B2B Partnerships, Partnerships, Customer Acquisition, Growth Strategy, Brand Awareness, Commercial Strategy, Event Marketing, Conferencing, Outbound Marketing, Outreach, Jira, Growth, Distribution Operations, Sales Effectiveness, Business Development, Zapier, Presales, Microsoft Power BI, Brand Awareness Campaigns, Conference & Event Production, Website Optimization, Basecamp, Sales & Channel Enablement, Marketing Cloud, Digital Transformation, Business Administration, B2B Sales Pipeline, Customer Data Platform (CDP), Lead Nurturing, Press Releases, Salesforce Service Cloud, Brand Positioning, Competitive Strategy, Sales Enablement, Pipelines, Win/Loss Analysis, Enterprise Content Management (ECM), Sales Operations, Revenue Operations (RevOps), Market Entry, Cold Calling, Customer Data, Hyper-personalization, Zoom, Hotjar, Community Marketing, Cloud, SAP Supply Chain Management (SCM), Oracle, Google Cloud Platform (GCP), Competitor Analysis & Profiling, SAP Marketing Cloud, MarTech Solutions, SEO with AI, Revenue Modeling, SaaS Sales, Territory Mapping, Sales Strategy, Presentations, Storytelling, Negotiation, Objectives & Key Results (OKRs), Project Management, Google Optimize
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