Product Life Cycle

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There’s No Such Thing As Digital Strategy

Organizations that scramble to define a digital-first strategy to solve their business problems are looking for answers in all the wrong places. Instead of emphasizing “digital,” they should focus on building a true strategy and then enable it with digital capabilities.

8 minute readContinue Reading
Cosmin Costean

Cosmin Costean

An innovative and performance-driven entrepreneur with a passion for tech and business, Cosmin holistically understands the startup context and the advantages and constraints that come with it.

Embracing an “Aha!” Moment: Building Trust to Effect Change

What happens when you have a big idea but not the authority to make it happen? Earning trust is the key to influencing without authority.

7 minute readContinue Reading
Jerry Gutierrez

Jerry Gutierrez

Jerry has extensive experience working in organizational governance, digital and IT asset management, marketing analysis, and e-commerce.

The Platform Mindset in API Product Management

A successful API strategy isn’t about building products; it’s about building potential. Good API product managers recognize this and prioritize the factors that smooth adoption for potential partners.

7 minute readContinue Reading
Rohan Lulla

Rohan Lulla

Rohan has 10+ years of experience in product and engineering management for enterprises like Vodafone, Unilever, McDonald’s, and Domino’s.

Every Product Has a Thesis

Every successful product has a central thesis—a reason for existence. Let’s analyze the foundations of the iPhone, Alexa, and other widespread products to highlight their core theses.

8 minute readContinue Reading
Alex Cox

Alex Cox

Alex is a product manager at the intersection of design and commerce, helping clients convert leads into sales.

The Product Backlog: A Step-by-Step Guide

Product backlog management is the most impactful work area for any product manager. Learn how to create a healthy backlog and apply a data-driven approach to prioritization.

8 minute readContinue Reading
Omer Shechter

Omer Shechter

Omer is an innovative product manager with the ability to listen to customers and drive product strategy.

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How to Conduct Remote User Interviews

Remote user interviews can be more informative than face-to-face meetings. Follow this four-step method to conduct effective remote user interviews that lead to valuable user research insights.

8 minute readContinue Reading
Tom Uhlhorn

Tom Uhlhorn

Tom has experience in building products and brands from ideation through market launch and leadership.

Suddenly Remote: Product Managers in Transition

There are numerous product manager challenges in the shift to remote. Experienced remote product managers share their best practices on how leaders make the most of remote working.

12 minute readContinue Reading
Egle Merkyte

Egle Merkyte

Egle is a professional product manager with a background in international media.

Toptal Product Management Expert

Greg Prickril

Greg is a seasoned product strategy consultant and trainer with nearly 20 years of experience shipping digital enterprise products at IBM, Microsoft, and SAP. He is also a global expert on delivering complex products and solutions at an enterprise scale.
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Previously At

Microsoft

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