Embracing an “Aha!” Moment: Building Trust to Effect Change
What happens when you have a big idea but not the authority to make it happen? Earning trust is the key to influencing without authority.
7 minute readContinue Reading
Jerry Gutierrez
Influencing the Influencers: Analyst Firms
No technology company, whether early-stage or well-established, can escape noticing the immense impact analyst firms have on both customers and market. Influencing the influencers is part of a product management strategy.
12 minute readContinue Reading
Pete Privateer
Inside the Realm of Tech Influencers
Tech influencers help buyers navigate the crowded landscape of IT vendors by analyzing the strengths and weaknesses of key industry players and selecting the market leaders.
9 minute readContinue Reading
Pete Privateer
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