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Every Product Has a Thesis

Every successful product has a central thesis—a reason for existence. Let’s analyze the foundations of the iPhone, Alexa, and other widespread products to highlight their core theses.

8 minute readContinue Reading
Alex Cox

Alex Cox

Beyond “Faster, Better, Cheaper”: Vertical Integration Strategy for Startups

Startups need to think about vertical integration and identify the areas to focus on in-house versus partnering or outsourcing.

10 minute readContinue Reading
Harish Natarahjan

Harish Natarahjan

The Challenges of Initial Market Entry

Developing a market entry strategy is critical to any product. What might seem like an overnight success is a result of months and years of planning and hard work. But even the most prepared product managers face the challenges of entering a new market.

12 minute readContinue Reading
Allan Milne Lees

Allan Milne Lees

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