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MarketEntry

Showing 1-3 of 3 results
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Every Product Has a Thesis

by Alex Cox

Every successful product has a central thesis—a reason for existence. Let’s analyze the foundations of the iPhone, Alexa, and other widespread products to highlight their core theses.

8 minute readContinue Reading
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Beyond “Faster, Better, Cheaper”: Vertical Integration Strategy for Startups

by Harish Natarahjan

Startups need to think about vertical integration and identify the areas to focus on in-house versus partnering or outsourcing.

10 minute readContinue Reading
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The Challenges of Initial Market Entry

by Allan Milne Lees

Developing a market entry strategy is critical to any product. What might seem like an overnight success is a result of months and years of planning and hard work. But even the most prepared product managers face challenges when entering a new market.

12 minute readContinue Reading