MarketEntry

Every successful product has a central thesis—a reason for existence. Let’s analyze the foundations of the iPhone, Alexa, and other widespread products to highlight their core theses.

Startups need to think about vertical integration and identify the areas to focus on in-house versus partnering or outsourcing.

Developing a market entry strategy is critical to any product. What might seem like an overnight success is a result of months and years of planning and hard work. But even the most prepared product managers face the challenges of entering a new market.