ProductManagement

Don’t let someone’s intuition overshadow data-driven decision-making. Use these strategies to manage the highest-paid person’s opinions (HiPPO) and build robust, consistent processes around your product roadmap.

Product managers can be invaluable partners for CEOs and other executive leaders during times of organizational change. By negotiating with stakeholders at all levels, the product manager can achieve alignment for vital products and initiatives, and remove operational roadblocks.

Unpopular third-party tracking tactics are on the decline. Pivot to a first-party data strategy to bolster customer relationships and boost revenue potential.

A good user story can drive efficient planning, on-time delivery, team engagement, and customer satisfaction. Here’s a guide to creating one.

For many years, there has been debate around the value of a PRD in digital product development. The issue is not whether one should be used but how.

How can product managers leverage the possibilities offered by the latest XR technologies? Industry veteran Eugene Ovcharenko presents use cases and best practices for an evolving field.

These case studies illustrate how data-driven product management can make a radical difference in how you solve large-scale product issues.

Prioritizing data security often comes at the expense of a good UX. To balance client needs with user preferences, product managers must use research, constant calibration, and a dose of creativity.

Sometimes the simplest approaches are the most effective. Use this product strategy framework, comprising just three key elements, to streamline and focus your next product journey.