ProductManagement

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HiPPOs and the Product Roadmap: How to Manage Senior Stakeholder Intervention

Don’t let someone’s intuition overshadow data-driven decision-making. Use these strategies to manage the highest-paid person’s opinions (HiPPO) and build robust, consistent processes around your product roadmap.

6 minute readContinue Reading
Ryan Strong

Ryan Strong

Struggling With Stakeholder Management? Hire a Product Manager

Product managers can be invaluable partners for CEOs and other executive leaders during times of organizational change. By negotiating with stakeholders at all levels, the product manager can achieve alignment for vital products and initiatives, and remove operational roadblocks.

7 minute readContinue Reading
Scott Lee

Scott Lee

Pivoting to First-party Data? Why Concierge Service Is Key

Unpopular third-party tracking tactics are on the decline. Pivot to a first-party data strategy to bolster customer relationships and boost revenue potential.

6 minute readContinue Reading
Keith Pieper

Keith Pieper

Defining Who, What, and Why: How to Write a User Story

A good user story can drive efficient planning, on-time delivery, team engagement, and customer satisfaction. Here’s a guide to creating one.

7 minute readContinue Reading
Abhishek Choudhary

Abhishek Choudhary

The PRD Isn’t Dead: New Best Practices for Digital Product Development

For many years, there has been debate around the value of a PRD in digital product development. The issue is not whether one should be used, says product expert Milos Belcevic, but how.

9 minute readContinue Reading
Milos Belcevic

Milos Belcevic

Extended Reality and Its Possibilities: A Guide for XR Product Managers

How can product managers leverage the possibilities offered by the latest XR technologies? Industry veteran Eugene Ovcharenko presents use cases and best practices for an evolving field.

10 minute readContinue Reading
Eugene Ovcharenko

Eugene Ovcharenko

Proof in Numbers: Using Big Data to Drive Results

These case studies illustrate how data-driven product management can make a radical difference in how you solve large-scale product issues.

9 minute readContinue Reading
Lavinius Marcu

Lavinius Marcu

How to Reduce UX Friction in Secure Product Development

Prioritizing data security often comes at the expense of a good UX. To balance client needs with user preferences, product managers must use research, constant calibration, and a dose of creativity.

10 minute readContinue Reading
Leor Hurwitz

Leor Hurwitz

The 3 Essential Elements of a Streamlined Product Strategy

Sometimes the simplest approaches are the most effective. Use this product strategy framework, comprising just three key elements, to streamline and focus your next product journey.

7 minute readContinue Reading
Douglas L. Ringer

Douglas L. Ringer

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