Companies rolling out international products tend to focus primarily on proper language translation. However, a host of other essential components should not be missed in order to make your product a global success.
Product management leaders will view every discussion, planning session, and milestone with the customer journey touchpoints in mind.
A well aligned corporate culture, emphasizing the customer at every interaction, will drive customer loyalty.
Smart software pricing strategies can make or break success. Pricing impacts design decisions and should be reviewed with the long term in mind.
Stay competitive and agile with pricing to keep ahead of the competition. A well-designed pricing architecture will simplify contract negotiations and new product introductions.