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Toptal Product Blog
The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.
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Timing Is Everything: Choosing the Right Product Launch Strategy
Release fast but flawed, or wait and strive for perfection? Get the timing of your next product launch right with these expert tips.
Elena Grigoras
Elena is a product management expert and strategy consultant with more than a decade of experience. She has led large cross-functional teams in the development of cutting-edge SaaS platforms for international companies including Mondia Technologies and Laerdal Medical.
Keeping Sight of the Forest: Risk Management and Creativity in an Agile Ecosystem
Agile has a reputation for delivering results in uncertain times and high-risk industries. But when risk management turns into a culture of total risk aversion, you may find that it comes at the cost of innovation.
Scott Lee
Scott is a product manager and consultant with more than eight years of experience working in global markets for companies like LVMH, Kering, and Richemont, as well as startups at all stages of development, from pre-seed to scaling.
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Defining Who, What, and Why: How to Write a User Story
A good user story can drive efficient planning, on-time delivery, team engagement, and customer satisfaction. Here’s a guide to creating one.
Abhishek Choudhary
Abhishek is a senior product manager with a background in software engineering. He is a former B2C product manager at Amazon, where he identified and implemented numerous improvements to user experience.
The PRD Isn’t Dead: New Best Practices for Digital Product Development
For many years, there has been debate around the value of a PRD in digital product development. The issue is not whether one should be used, says product expert Milos Belcevic, but how.
Milos Belcevic
Milos is a digital product specialist who has built and shaped cutting-edge products in education, HR, e-commerce, healthcare, and more. His creative solutions span numerous international companies and innovative startups, including MIT Startup Nanoramic Laboratories. Milos is a Certified ScrumMaster and Certified Scrum Professional-Product Owner.
Perfect Pizza: Using a Digital Customer Research Tool to Measure Taste
Customer research in the food sector is expensive and time-consuming. Here’s how one global pizza company used its own food-ordering app to get new levels of insight into its products—for free.
Anna Shcherbakova
Anna is a product manager with expertise developing innovative products for global brands such as Mars and Fortune 100 company PepsiCo. She has more than a decade of experience in the food and beverage sector, spanning restaurants, delivery, retail, hotels, and food production.
Two Roadmaps Diverged: Strategic and Tactical Routes to Product Development
Product professionals are often called upon to act as both product owner and product manager. The key to doing that well? Maintaining separate strategic and tactical roadmaps. Here’s how.
Jerry Gutierrez
Jerry is a certified product management professional with more than eight years of experience working in organizational governance, digital and IT asset management, marketing analysis, and e-commerce at organizations such as HII and the Texas Association of School Boards.
How to Navigate Fintech Regulations in Product Development
Regulations can present a big challenge for fintech product managers. Build compliance into your development process from the start, with these tips from a leading financial product manager.
Purva Tamhankar
Purva is a fintech product manager with more than a decade of experience developing solutions for banking, lending, and other financial services. She has held senior product roles at international companies, including associate director of product management at Standard Chartered and assistant vice president of product management at Home Credit India.
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