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Toptal Product Blog
The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.
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5 Considerations for a Strong E-commerce Product Strategy
E-commerce is a crowded sector. Build a better product strategy and increase your chances of success with these expert insights.
Jonathan Lau
Jonathan is an expert in e-commerce product management who has developed and launched successful products for brands such as PepsiCo eCommerce, Dawn Foods, Instacart, and Loblaw Digital.
How to Use Your Product Management Experience to Ride the AI Wave
Organizations are investing in AI initiatives and seeking product experts to lead them. Here’s how you can leverage diverse industry experience and capitalize on the rising demand for product managers in AI.
Adrian Gonzalez
Adrian is an AI and ML specialist who has held multiple roles in product and project management and consulting. He has taught at MIT and regularly lectures at the university level on AI project management, ethics, and big data.
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The 3 Essential Elements of a Streamlined Product Strategy
Sometimes the simplest approaches are the most effective. Use this product strategy framework, comprising just three key elements, to streamline and focus your next product journey.
Douglas L. Ringer
Doug is a product expert and executive coach who has led teams at Fortune 500 companies, including General Electric, Honeywell, and Ericsson. He has a demonstrated track record of improving profit and revenue at businesses spanning myriad industries.
Stakeholder Management: The Art of Saying No
To execute on product strategy, product managers must know when and how to reject stakeholder requests while still fostering an atmosphere of openness and innovation. Here’s how to do it.
Felix Reiners
Felix is a senior product manager specializing in SaaS, mobile apps, and machine learning. He has led innovation initiatives at Deutsche Bank and defined product strategy at IDEO, where he also led product teams.
Gain a Competitive Edge With an App Review Analysis
An analysis of your competitors’ app store reviews can provide valuable insight into what your potential customers value, enabling you to define your positioning and strengthen your product offering.
Daniel Lipton
Daniel is a strategic product manager with 20 years of experience working with clients such as JPMorgan Chase and Fox Corp. Originally a software engineer, Daniel has led product development in various industries, including media, gaming, marketing, and finance.
Healthcare Product Development: Addressing Two Unique User Groups
Engaging with patients and clinicians in the healthcare product development process is vital to creating truly useful products. Finding the balance between these two user groups can be tricky, however, as each has unique needs and considerations.
Jessica Brim
Jessica Brim is an experienced product manager specializing in healthcare software development. She has spent more than 15 years guiding product design and development at both startups and major organizations, including UnitedHealth Group and Anthem.
Running a Successful North Star Metric Workshop for Product Teams
A North Star metric is a useful tool that can align and motivate your product team. This guide will help you facilitate a productive, creative workshop that results in a strong metric.
Katie Shevlin
Katie has more than a decade of experience reporting on innovations in business and technology. She has worked on content for brands including McDonald’s, Telstra, and Hewlett Packard, and is Senior Editor of the Toptal Projects and Product Blogs.
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