Toptal Product Blog

The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
Share

World-class articles, delivered weekly.

Subscription implies consent to our privacy policy

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

There’s No Such Thing As Digital Strategy

Organizations that scramble to define a digital-first strategy to solve their business problems are looking for answers in all the wrong places. Instead of emphasizing “digital,” they should focus on building a true strategy and then enable it with digital capabilities.

8 minute readContinue Reading
Cosmin Costean

Cosmin Costean

An innovative and performance-driven entrepreneur with a passion for tech and business, Cosmin holistically understands the startup context and the advantages and constraints that come with it.

Embracing an “Aha!” Moment: Building Trust to Effect Change

What happens when you have a big idea but not the authority to make it happen? Earning trust is the key to influencing without authority.

7 minute readContinue Reading
Jerry Gutierrez

Jerry Gutierrez

Jerry has extensive experience working in organizational governance, digital and IT asset management, marketing analysis, and e-commerce.

World-class articles, delivered weekly.

Subscription implies consent to our privacy policy

The Platform Mindset in API Product Management

A successful API strategy isn’t about building products; it’s about building potential. Good API product managers recognize this and prioritize the factors that smooth adoption for potential partners.

7 minute readContinue Reading
Rohan Lulla

Rohan Lulla

Rohan has 10+ years of experience in product and engineering management for enterprises like Vodafone, Unilever, McDonald’s, and Domino’s.

Source Code QA: It’s Not Just for Developers Anymore

For product managers concerned about building a solid foundation for product development and eliminating risks, defining and implementing a systematic software QA process is essential.

8 minute readContinue Reading
Costas Voliotis

Costas Voliotis

A product leader and technologist, Costas has 25+ years of experience supervising the full life cycle of sophisticated product development.

Product Backlog Prioritization With Multiple Key Stakeholders: A Case Study

Managing conflicting requests from product stakeholders can be time-consuming. Learn how to prioritize product backlog items with multiple stakeholders through a dedicated workshop.

6 minute readContinue Reading
Chris Sykes

Chris Sykes

Chris is a passionate Agile practitioner and a Waterfall professional.

Every Product Has a Thesis

Every successful product has a central thesis—a reason for existence. Let’s analyze the foundations of the iPhone, Alexa, and other widespread products to highlight their core theses.

8 minute readContinue Reading
Alex Cox

Alex Cox

Alex is a product manager at the intersection of design and commerce, helping clients convert leads into sales.

The Product Backlog: A Step-by-Step Guide

Product backlog management is the most impactful work area for any product manager. Learn how to create a healthy backlog and apply a data-driven approach to prioritization.

8 minute readContinue Reading
Omer Shechter

Omer Shechter

Omer is an innovative product manager with the ability to listen to customers and drive product strategy.

Toptal Product Management Expert

Greg Prickril

Greg is a seasoned product strategy consultant and trainer with nearly 20 years of experience shipping digital enterprise products at IBM, Microsoft, and SAP. He is also a global expert on delivering complex products and solutions at an enterprise scale.
Read more

Previously At

Microsoft

Most-read Articles

World-class articles, delivered weekly.

Subscription implies consent to our privacy policy

Join the Toptal® community.