Business Strategy Product Managers

Showing 1-4 of 4 results
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Beyond “Faster, Better, Cheaper”: Vertical Integration Strategy for Startups

By Harish Natarahjan

Startups need to think about vertical integration and identify the areas to focus on in-house versus partnering or outsourcing.

10 minute readContinue Reading
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Why Is Market Share Important? Because Bigger Is Better Than Better

By Eric Nowak

Product leaders have been force-fed the notion that market leadership is a function of delivering the best client experience. And yet, overperforming product managers focus first on being bigger, not better.

7 minute readContinue Reading
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Influencing the Influencers: Analyst Firms

By Pete Privateer

No technology company, whether early-stage or well-established, can escape noticing the immense impact analyst firms have on both customers and market. Influencing the influencers is part of a product management strategy.

12 minute readContinue Reading
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Inside the Realm of Tech Influencers

By Pete Privateer

Tech influencers help buyers navigate the crowded landscape of IT vendors by analyzing the strengths and weaknesses of key industry players and selecting the market leaders.

9 minute readContinue Reading