Data Product Management

Showing 1-3 of 3 results
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Pivoting to First-party Data? Why Concierge Service Is Key

By Keith Pieper

Unpopular third-party tracking tactics are on the decline. Pivot to a first-party data strategy to bolster customer relationships and boost revenue potential.

6 minute readContinue Reading
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Proof in Numbers: Using Big Data to Drive Results

By Lavinius Marcu

These case studies illustrate how data-driven product management can make a radical difference in how you solve large-scale product issues.

9 minute readContinue Reading
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Shipping Your Product in Iterations: A Guide to Hypothesis Testing

By Kumara Raghavendra

Glancing at the App Store on any phone will reveal that most installed apps have had updates released within the last week. Software products today are shipped in iterations to validate assumptions and hypotheses about what makes the product experience better for users.

7 minute readContinue Reading