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Influencing the Influencers: Analyst Firms

by Pete Privateer

No technology company, whether early-stage or well-established, can escape noticing the immense impact analyst firms have on both customers and market. Influencing the influencers is part of a product management strategy.

12 minute readContinue Reading
ProductIcon ChevronProduct People and Teams

Inside the Realm of Tech Influencers

by Pete Privateer

Tech influencers help buyers navigate the crowded landscape of IT vendors by analyzing the strengths and weaknesses of key industry players and selecting the market leaders.

9 minute readContinue Reading