Market Strategy and Research Product Manager

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Why Is Market Share Important? Because Bigger Is Better Than Better

by Eric Nowak

Product leaders have been force-fed the notion that market leadership is a function of delivering the best client experience. And yet, overperforming product managers focus first on being bigger, not better.

7 minute readContinue Reading
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The Challenges of Initial Market Entry

by Allan Milne Lees

Developing a market entry strategy is critical to any product. What might seem like an overnight success is a result of months and years of planning and hard work. But even the most prepared product managers face challenges when entering a new market.

12 minute readContinue Reading