Product Management

Showing 1-6 of 6 results
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How to Effectively Quantify Product Value – A Guide for Product Managers

by Laurie Harvey

Many product managers will struggle to identify what makes an amazing product or service. The realities of running a successful business depend on the bottom-line financials. Product managers need to define and explain value in monetary terms to drive rapid adoption.

8 minute readContinue Reading
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Why Should Product Managers Invest in Sales Enablement?

by Laurie Harvey

Product management can induce stressful sleepless nights. Early investments in sales enablement will provide a payback in having a strong, motivated, engaged and supportive team driving product success.

8 minute readContinue Reading
ProductIcon ChevronKPIs and Analytics

Creating Success – A Guide to Product Manager KPIs

by Laurie Harvey

For product managers, KPIs are a powerful tool. They quantify team progress, the progress of the product, and the overall business. Product manager KPIs include specific metrics associated with the product, customers, and the overall process in bringing a product to market.

12 minute readContinue Reading
ProductIcon ChevronProduct Life Cycle

Customer Journey Touchpoints for Product Managers

by Laurie Harvey

Product management leaders will view every discussion, planning session, and milestone with the customer journey touchpoints in mind. A well aligned corporate culture, emphasizing the customer at every interaction, will drive customer loyalty.

9 minute readContinue Reading
ProductIcon ChevronProduct People and Teams

Too Big to Scale – Optimal Scrum Team Size Guide

by Vytas Butkus

All growing teams reach a point when they need to split to stay effective. The inflection point can be recognized early on to avoid ineffective productivity periods for the team.

10 minute readContinue Reading
ProductIcon ChevronProcess and Tools

The Ultimate Guide to Smart Software Pricing Strategies

by Laurie Harvey

Smart software pricing strategies can make or break success. Pricing impacts design decisions and should be reviewed with the long term in mind. Stay competitive and agile with pricing to keep ahead of the competition. A well-designed pricing architecture will simplify contract negotiations and new product introductions.

10 minute readContinue Reading