Adam Kiss, Product Manager in Budapest, Hungary
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Adam Kiss

Verified Expert  in Product Management

Product Manager

Budapest, Hungary
Toptal Member Since
October 28, 2019

Adam has been working as a product manager for the past decade with a strong focus on innovative, customer-facing products, both at startups and large organizations in the financial and healthcare industries. He is a strong communicator and facilitator with a great sense of UX. Adam is experienced and attracted to from-scratch/early-stage digital product and business planning and the end-to-end product management of new features and services.

Project Highlights | Next-generation Patient Portal
Led the product team and multiple vendors during the planning and delivery of a self-diagnosis and teleconsultation portal.
UBS | Personal Financial Management Product
Planned and developed with a team a set of features that a major European bank implemented.
Zozo the Personal Assistant
Led the product development of Finastra Lab's own assistant, the most requested digital function by Misys customers in 2017.


Work Experience

Freelance Product and Business Consultant

2019 - PRESENT
Freelance Product and Business Consultant
  • Ran market and competitor research for various products and services in the healthcare, food, and wellness industries.
  • Spearheaded user segment and persona research and propositions for the most viable audience.
  • Defined the product/service MVP with hypothesis creation and validation.
  • Planned and researched the business model with P&L plan for selected models.
  • Ran the product backlog composition, grooming with platform/service advisory.
  • Acted as product owner for external vendors (development, design).

Product Lead

2018 - 2019
  • Gathered, worked out, and prioritized user and stakeholder expectations through research, test, and interviews.
  • Created the actionable roadmap of, obtained approval from the stakeholders, and led the execution.
  • Successfully launched Slovakia's most innovative patient portal and grew it from zero to 20,000 monthly unique visitors in five months with a zero-dollar marketing budget.
  • Developed and managed relationships with various partners including UX, SEO, designers, developers, service API, and call-center operations.
  • Set up and managed my multidisciplinary team of developers, designers, and UX professionals; also oversaw the work of the desktop product team.

Senior Product Manager

2017 - 2018
  • Led more than 20 B2B2C digital banking innovation projects from problem definition to prototype testing, 5 got productized and implemented.
  • Managed multiple agile teams of developers, designers, and UX experts.
  • Facilitated more than 20 workshops (e.g., designs sprints, and critiques) which held more than 50 presentations for banking leaders.
  • Acted as the product owner and scrum master on a regular basis.
  • Actively involved in presales activities, including regular visits of banking stakeholders and various sales enabling activities (materials and training sessions).

Owner | Product Guy

2015 - 2017
  • Established and managed my own B2B2C SaaS company that offered habit-based personalized offers for partner banks' card owners.
  • Recruited and managed three developers and a designer from product definition to prototyping.
  • Collaborated on product implementation and business case with a banking partner for more than a year.
  • Obtained angel investments and mentorship from fintech industry leaders.

Senior Product Manager

2014 - 2017
  • Researched, planned, and managed the new digital banking web and native products from ideation to specification, demo development, and testing.
  • Managed the personal financial manager product creation and implementation into the main product portfolio.
  • Supervised multiple agile teams of developers, designers, and UX experts in disrupting technology projects such as chatbots, voice services, and facial recognition.
  • Spoke at digital banking conferences and presented at client meetings (covering presales, expectation management, and requirement gathering).
  • Established various product methods in our team (design sprints, thinking sessions, critiques, and scrum meetings).

Project and Account Manager

2011 - 2014
CreApps Laboratory
  • Created our own social native application that allowed people to socialize and complete challenges in bars and pubs.
  • Collected requirements and created user stories for the developer team.
  • Managed multiple client accounts.

Product Manager

2009 - 2014
IND Group
  • Created the specification, flows, and clickable prototypes of new online and native banking products.
  • Analyzed and led the creation of the first targeted campaign management solution for online and mobile banking.
  • Conducted several market and competitor research sessions to support the product ideation process. | Next-generation Patient Portal

Led the product team and multiple vendors during the planning and delivery of a self-diagnosis and teleconsultation portal. is part of a multisided platform for patients and doctors. It aims to digitize their interactions to make them more productive, therefore save time that can be spent on actual healing.

I was a starting member of the team that outlined the vision and goals of the platform. I researched, analyzed, and prioritized the requirements of different stakeholders, conducted vendor research, and led the development work end-to-end. In parallel, I also set up my in-house team of developers and UX experts who took over the project before the release. I worked with SEO and analytics professionals to enhance the portal's performance.

In the first half-year, grew from zero to 25,000 unique monthly visitors without any marketing spending. They did more than 2,000 self-diagnosis and 1,500 virtual consultations.

My team also built a custom internal dashboard to monitor both the operational and business metrics. The portal and the connected doctor practice management software are unique in the Slovak market and received extremely positive feedback from both the user groups and industry experts.

UBS | Personal Financial Management Product

Planned and developed with a team a set of features that a major European bank implemented.

UBS rolled out Misys FusionBanking Essence PFM product as part of its web and native banking channel. With the help of PFM, individuals can set up financial goals, budgets, and check out interesting visual analysis and categorization of their income and spending.

I created the concepts of the product functions, specified them, and led the demo development and UX testing. I also facilitated the handover to the platform product team and advised the implementation team on the project specifics.

Zozo the Personal Assistant

Led the product development of Finastra Lab's own assistant, the most requested digital function by Misys customers in 2017.

Zozo is a personal financial assistant that helps in managing finances better and easier. It is built into multiple products of the platform. Zozo is not just an on-demand helper; it also starts contextual chat and voice conversations proactively, based on the bank's preferences.

I led the product concept development, research and testing of the dozens of use cases for Zozo. I was also an advocate of the service, brought it on stage in several conferences and did multiple roadshows where I visited banking leaders to discuss how Zozo can help them.

Zozo drove different project opportunities for Finastra due to its novelty and business potential.


Established my own fintech startup, the team, and the initial product that got angel funding and a partner bank.

We created AdBank to deliver personalized experience and rewards for credit card owners, a practical, measurable marketing channel for advertisers, and drive revenue for banks.

AdBank provides a white-labeled native application that listed and displayed personal rewards and discounts on a map. It also serves as a wallet for physical coupons.

For banks, AdBank implements an internal admin tool that runs and controls the data analyzation, which matches discount campaigns with eligible cardholders.

Advertisers can set up and manage their campaigns through an AdWords-like web editor. The team developed the MVP version of these platform services.

Our initial banking partner was engaged in the project for more than 1.5 years. During that time, the product was adjusted to accustom their needs, and a detailed business model was established.
2010 - 2013

Master's Degree in Business Information Systems

Corvinus University - Budapest, Hungary

2007 - 2010

Bachelor's Degree in Business Information Systems

Corvinus University - Budapest, Hungary


Trello, Slack, Skype, InVision, Google Docs, Jira, Confluence, Axure RP Pro, Hotjar, Google Analytics, Sketch, Zeplin


Agile Product Management, Requirements Analysis, Agile Workflow, Kanban, User Testing, Waterfall Development, Design Thinking, Azure DevOps

Industry Expertise

Banking & Finance


MacOS, Firebase


Product Management, Business Analysis, IT Business Analysis, Requirements & Specifications, Business Requirements, Functional Requirements, Feature Roadmaps, Feature Planning, Feature Backlog Prioritization, Product Strategy, Business Strategy, Roadmaps, Product Roadmaps, Go-to-market Plans, Sales Enablement, User Requirements, Business Models, Business to Business (B2B), Business to Consumer (B2C), Product-market Fit, Product Ownership, Product Owner, Innovation Labs, Innovation Management, Production Management, Digital Product Management, Product Discovery, Web UX, Web, Stakeholder Management, Critical Thinking, UX Thinking, Creative Thinking, Creative Problem Solving, Cross-functional Team Leadership, Communication, Fintech, Digital Health, Customer Segmentation, User Interface (UI), Mobile Banking, Startups, Lean Startups, Early-stage Startups, Presentations, Client Presentations, Executive Presentations, Software as a Service (SaaS), Product Growth, Presales, User Research, User Acceptance Testing (UAT), Primary Research, Product Design, Product Marketing, Product Launch, Waterfall Delivery, Stakeholder Engagement, Team Leadership, Remote Team Leadership, Empathy, User Empathy, Strategic Planning, iOS, Windows, Health IT, Microsoft Office, User Interviews, Lucidchart, Waterfall Methodology, Request for Proposal (RFP), Android

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