Adam Kropf

Texada Pay is an integrated payment solution that helps Texada customers who generate billions of dollars in invoices each year get paid faster and with higher accuracy. This product's market appeal was instantly visible through the quick customer buying cycles in a usually complex and time-consuming industry.

Worked with customers and prospects to validate which views would deliver the best insights on how to improve their business. Collaborated with data analysts and database developers to craft models and views. Designed the go-to-market strategy and helped land the first customers before handing them off to the sales team.

Texada Mobile is used by mechanics and dispatchers in North America as well as Australia and New Zealand. I was the lead product manager for the early years as the ideas were being generated, validated, and developed.

I worked closely with the CEO to set product strategy and positioning through market research, competitive analysis, and user discovery sessions. I was able to identify the unmet market needs of users to improve their QA automation.

I validated market needs through user sessions reviewing upcoming designs to ensure that the right features are being built to maximize the impact of all development.

Once validated, I worked to get features into development through into production release, and measure the impact of the features on overall company goals.

The client was in the adult content space, and I worked with them to evaluate their user acquisition and monetization approaches. I reviewed their internal KPIs, Google Analytics, Adwords, and top-line revenue through the project.

After speaking with management, internal teams, and end-users, I proposed a series of strategic initiatives that could help them grow. We discussed the resources needed to execute, the potential lift from each initiative, and chose which ones to complete in what order.

I worked cross-functionally with the sales, product, and marketing teams to understand our products, the problems it addresses, alternatives, and how our competitors are attacking the space.

Led the sales team training on best practices, deal handling, and closing a new deal. Led the marketing and product teams in positioning and building the right products for the market.