Adam Root, Product Manager in Dallas, TX, United States
Adam Root

Product Manager in Dallas, TX, United States

Member since March 16, 2019
Adam began his career in advertising then he founded a martech startup where he raised $17 million and exited. After exiting, he became a venture capitalist at Tricent Capital where he helped startups create their product. Afterward, he led product and marketing efforts for a Fidelity (NYSE: FNF) acquired company. Currently, he leads product for a venture-backed job management application for tradesmen. Adam excels at creating products in highly competitive, markets.
Adam is now available for hire

Project Highlights

  • Led product design, and development of SocialCentiv, launching this enterprise application to thousands of SMB users.



Select Certifications


  • Interim VP of Product

    2019 - PRESENT
    • Managed the product roadmap in an Agile development methodology including daily interactions with designers, developers, and stakeholders.
    • Worked closely with sales, marketing, and customer success to identify and address broad industry trends.
    • Communicated long term product vision to executive leadership and board members.
    • Researched market and competition, and interviewed users to generate compelling user stories.
    • Created a strong product management culture that incorporated best practices in human-centered design, data, testing, and agile development.
  • VP of Marketing & Product

    2018 - 2019
    Real Geeks, a Fidelity Company
    • Connected and transformed 10,000+ data sources to enable real-time decisions contributing to $14 million in ARR.
    • Created a technical product management culture that incorporated best practices in data, testing, and agile development.
    • Worked across functional areas to develop and implement marketing and product priorities to achieve performance targets.
    • Managed $100,000+ monthly advertising spend resulting in 40% decrease in cost per lead.
  • Chief Operating Officer

    2017 - 2018
    Zen Media, F/K/A Marketing Zen
    • Improved gross margin by over 100%.
    • Grew team over 200% to fuel growth plan.
    • Tracked operations and development initiatives to ensure effective execution.
    • Lead M&A efforts.
  • Head of Product, & GP

    2016 - 2017
    Tricent Capital
    • Collaborated with partners to develop proprietary firm's data-driven deal selection tool called the Fundability Score that attempted to predict the successful return of investment (ROI) on startup investments.
    • Raised capital for the firm, identified key sectors for investment, greenlighted investments and exits, sat on important portfolio company boards, and communicated fund performance to investors.
    • Supported portfolio companies by mentoring CEO and executive management team with best practices for engineering, user experience (UX), marketing, sales, and customer success.
  • Head of Product

    2014 - 2016
    SocialCentiv (Acquired)
    • Managed end-to-end product life cycles operations for a startup company that provided clients with the tools to leverage the power of Twitter social networking to reach new customers and grow their businesses.
    • Managed internal and external teams, directors, and VPs; planned and administered $3M R&D budget; and created standard operating procedures (SOPs) for Engineering, User Experience (UX), Marketing, Sales, and Customer Success. Nurtured relationships with vendors and investors, evangelized company services and value and delivered winning presentations.
    • Shortened product development life cycles by 100% (from two months to one month).
    • Implemented a continuing education program for all departments; enabled team members to earn advanced certifications, cut churn by 50%, and increased app engagement by 47%.
    • Implemented an international net promoter score (NPS) system and increased NPS by 113%.
  • CTO

    2009 - 2014
    SocialCentiv (Acquired)
    • Co-founded company, and secured $12 million in funding, established engineering and product development organization, steered technology initiatives, and managed all technology communications with the press, investors, and cross-department teams.
    • Propelled development and execution of technology strategy that aligned with business strategy. Recruited and retained top engineering talent (including VP of Engineering); grew engineering team from 0 to 14, and directed the development of an award-winning application. Implemented test-driven development and structured QA process. Managed technology stack; led the migration from Coldfusion / MySQL to Ruby on Rails and PostGres.
    • Orchestrated successful launch of flagship product at South by SouthWest 2013; grew user base from 0 to 1,500 within five days.
    • Contributed as the primary author on three issued patents from company technology, with 12 more pending.
    • Played a pivotal role in the company‚Äôs win of Entrepreneur Magazine's .net 100 Award and Frost and Sullivan's Customer Value Leadership Award.
    • Captured public interest through published works in CIO, Inc., Forbes, ReadWriteWeb, Mashable, Infoworld, and Huffington Post.

Project History

  • SocialCentiv
    Led product design, and development of SocialCentiv, launching this enterprise application to thousands of SMB users.

    Patented marketing technology that "listened" to consumer tweets, responded to them with an offer and incentivized them to share the offer with their followers.


  • Bachelor's degree in Mass Communications
    2003 - 2006
    Oklahoma Christian University - Oklahoma City, OK


  • UX Master Certification
    JULY 2015 - PRESENT
    Nielsen Norman Group
  • Axure Prototyping
    APRIL 2015 - PRESENT
    AB Collective
  • Net Promoter Certified Associate

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