Adina Ciubancan
Verified Expert in Product Management
Product Manager
Cluj-Napoca, Romania
Toptal member since December 6, 2022
Adina is a product management professional with 8+ years of experience delivering web and mobile apps in the gaming and eCommerce industry. She is passionate about digital products and turning customer problems into meaningful solutions. Adina seeks to work with digital companies that consolidate, optimize, and expand their product market fit by leveraging innovative approaches and technologies in an Agile organizational culture.
Project Highlights
Expertise
- Backlog Management
- Feature Backlog Prioritization
- Miro
- Notion
- Objectives & Key Results (OKRs)
- Product Management
- Product Strategy
- Scrum
Work Experience
Product Delivery Manager
Flutter Entertainment
- Worked with delivery managers and the head of product to map initiatives on an h-year roadmap.
- Maintained a priorities product backlog that balanced business priorities, technical maintenance, and user-requested features.
- Managed a team of product owners to deliver consistent, high-quality features while practicing the internal ways of working.
Senior Product Owner
Flutter Entertainment
- Defined clear goals, facilitated sessions with design and tech teams to deliver impactful features and ideate solutions, turned solutions into detailed requirements (PRDs), and collaborated with multiple development Scrum teams.
- Led teams to gain a common understanding, like organizing project kick-offs and reviews, sending status updates, hosting demos, and coordinating operational readiness, such as release notes, user guides, operational processes, and content set up.
- Used behavioral and transactional analytics to monitor product performance, measure user problems' severity, and define feature success KPIs across acquisition, retention, and engagement.
Product Manager
Ve Global UK
- Built an internal health check to monitor the on-site performance of Ve's re-targeting applications and derive insights on potential improvements in the customer's journey.
- Established the product vision, defined OKRs aligned with the business goals, and translated product strategy into detailed requirements.
- Communicated with account managers to gather customer feedback, validated common user problems, ideated with design on potential solutions, defined MVPs, and prioritized features.
Peer Product Owner | Business Analyst
Endava
- Replaced the internal CRM with a customized version of Microsoft Dynamics, analyzed business needs and internal processes, and transformed these into functional requirements for the development team.
- Hosted demos and how-to sessions to onboard the organization's staff to the new CRM system and created user guides and relevant internal documentation.
- Managed the backlog and defined the release milestones.
Project History
Triple-tier Jackpots Offer
Launched dynamic jackpot zones displayed on the casino products.
Creation of a Casino Product
Created and launched a casino product in Spain in 2019.
Promo Experience Improvement
Launched a unified promotion hub displaying casino offers from multiple promo systems.
Education
Master of Business Administration (MBA) in Economics
Babes-Bolyai University - Cluj-Napoca, Romania
Bachelor's Degree in American Studies
Babes-Bolyai University - Cluj-Napoca, Romania
Bachelor's Degree in Finance and Banking
Babes-Bolyai University - Cluj-Napoca, Romania
Certifications
Product Design Course
Just Mad
Design Thinking
Rolf Consulting
Certified Scrum Product Owner (CSPO)
Scrum Alliance
ITIL Foundation Certificate in IT Service Management
BCS, The Chartered Institute for IT
MG220: Corporate and Organisational Strategy
London School of Economics and Political Science
Skills
Tools
Office 365, Zoom, Figma, MURAL, Confluence, TargetProcess, Jira, Slack
Paradigms
Scrum, Design Thinking, B2C
Platforms
SharePoint
Other
Miro, Business Analysis, Product Ownership, Backlog Management, Feature Roadmaps, Feature Prioritization, Requirements, Product Delivery, Feature Backlog Prioritization, Product Management, Objectives & Key Results (OKRs), Product Strategy, Product Demonstrations, Product Roadmaps, Operational Readiness, Notion, Digital Product Design, Managed Services, Feature Analysis, Aha!, IT Project Management, Product Launch, Key Performance Indicators (KPIs), User Interviews, User Research, Competitor Analysis & Profiling, Growth Model, Content Strategy, Agile Delivery, Project Delivery, Team Management, Consulting, Amplitude, Business Management, Business Administration, Finance, Financial Reporting, Strategy, Organizational Structure, UI Design, Product Design, ITIL, ServiceDesk, IT Operations Management (ITOM), Design Sprints, Compliance, Analysis, Milestones, Google Meet
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