Aditya Bandi, Product Manager in Madrid, Spain
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Aditya Bandi

Verified Expert  in Product Management

Product Manager

Location
Madrid, Spain
Toptal Member Since
January 19, 2021

Aditya is a product manager with 10 years of experience in domains such as adtech, eCommerce, and mobile. He has established his own startup and is currently the head of product for Cabify Marketplace. Aditya loves to build products and solve problems creatively and efficiently.

Project Highlights

Analytics Benchmarking
Released an analytics benchmarking tool, a first in the industry dominated by Google and Facebook. We became a reference point for customers to plan their ads. The feature was copied by Google a year later.
Vizury Central
Automated the entire campaign creation process and launched the offering, first in China and then the rest of our markets where it quickly became Vizury's largest revenue center in less than six months.
PubMatic Audience Console
Launched the PubMatic Audience console, enabling users to add audience attributes to ad campaigns. This improved advertiser performance by over 30% while increasing the ad spend pushed through the PubMatic SSP.

Expertise

Work Experience

Head of Product - Marketplace, Rider, and Business Groups

2020 - PRESENT
Cabify
  • Led the strategy and vision for the marketplace group, including pricing, matching, maps, accounts, middleware, governance, trust and safety, and support teams.
  • Spearheaded the company's expansion into new zones in the outer neighborhoods.
  • Increased fleet efficiency through relocation and reprioritization by leveraging communication, pricing, and matching.

Director of Product

2019 - 2020
ChartMogul
  • Led the product team at ChartMogul, mentored new product managers, and implemented product processes to improve bottom-up innovation across the company.
  • Set the roadmap and balanced company resources to align with the company strategy, improve onboarding, and reduce customer churn.
  • Reduced customer churn by about 10% while driving upgrades to the ChartMogul platform. This included redesigning key features and adding new functionality.

Senior Product Manager

2015 - 2017
PubMatic
  • Released an analytics UI with a global go-to-market plan, including a paid premium version for 600+ B2B clients.
  • Conceived and launched audience-based ad planning on the console, which involved data partnerships and integrations with demand-side platforms (DSPs).
  • Managed the move of a large, big data setup with 50 billion transactions per day from AWS to co-location servers. Developed policies for discrepancy management and data hardening, retention, and recovery.

Senior Product Manager

2014 - 2015
Vizury
  • Grew Vizury Central by 300% and managed UI/UX for other areas, including the Vizury data management platform and internal tools.
  • Launched the self-serve interface for Vizury Central in China with ad editing, payments, campaign management, and ad serving.
  • Reduced the operations team's load by 80% by automating and templatizing the campaign creation process.
  • Hired and managed the UX team of three as the senior product manager.

Senior Product Manager

2012 - 2013
Inkoniq
  • Built the eCommerce offering for Townsquare Interactive and supported 600+ sites launched on the platform.
  • Released the Radiopup app with a user base of 800,000 in the United States market.
  • Launched MeetApp for users to make plans with groups of people in a market.

Product Manager

2010 - 2012
Deem
  • Implemented the open access initiative by defining multiple levels of authentication, including third-party marketplace applications.
  • Drove the implementation of OAuth and a federated profile model to increase customer data security. This was deployed by our partners at major companies such as American Express, Chase, MasterCard, and CWT (a business travel management company).
  • Served as the product manager for the inventory management and eProcurement products of Ketera prior to its acquisition by Deem.

Analytics Benchmarking

Released an analytics benchmarking tool, a first in the industry dominated by Google and Facebook. We became a reference point for customers to plan their ads. The feature was copied by Google a year later.

The benchmarking tool gave our publishers anonymized data about similar companies in the industry to help them better plan their own ad strategy, which helped them cut costs while increasing their ad efficiency. This also helped PubMatic become the first priority for these publishers to sell ads during an auction.

As the product manager for this project, I was involved from the idea conception to the go-to-market plan, including market research, wireframing, user stories, training, and sales.

Vizury Central

Automated the entire campaign creation process and launched the offering, first in China and then the rest of our markets where it quickly became Vizury's largest revenue center in less than six months.

Vizury Central started out as just a reporting platform to track ad performance. But as a DSP, we decided to enable self-service to help advertisers manage and launch their own campaigns without having to go through the operations team. To enable this, we templatized the ad creatives, enabled budgeting and rate of spend, and included attributes to manage retargeting across partner websites.

PubMatic Audience Console

Launched the PubMatic Audience console, enabling users to add audience attributes to ad campaigns. This improved advertiser performance by over 30% while increasing the ad spend pushed through the PubMatic SSP.

The PubMatic SSP never had audiences similar to Facebook, which meant that we were losing ad spend from DSPs and advertisers who had better targeting through Facebook Audiences. To enable audience data at PubMatic, we first established data partnerships with Nielsen and Quantcast to match our cookie pool with their demographic and user interests data. We then integrated with DSPs and advertisers to enable targeting to their preferred audiences.
2017 - 2017

MBA in International Business

IE Business School - Madrid, Spain

2006 - 2010

Bachelor of Arts Degree in Economics

University of California, Santa Cruz - Santa Cruz, CA, USA

2006 - 2010

Bachelor of Science Degree in Information Systems Management

University of California - Santa Cruz - Santa Cruz, CA, USA

Tools

Jira, Slack

Platforms

Shopify, Demand-side Platforms (DSPs), Zendesk

Paradigms

Agile Product Management, Marketplace Platforms, Agile Project Management, Requirements Analysis, Design Thinking

Industry Expertise

Health & Wellness, Sports

Other

Product Management, Market Research, Strategy, User Stories, Stakeholder Management, Go-to-market Plans, Minimum Viable Product (MVP), Startups, User Research, Business Management, Entrepreneurship, Startup Funding, Discovery Workshops, Estimation & Planning, Roadmaps, Product Roadmaps, Growth Hacking, Growth Marketing Product Manager, Product Strategy, Subscriptions, Backlog Management, Discovery, Apps, Mobile, Web Development, Software Consulting, Product Growth, Growth Strategy, Customer Interviews, Research, Validated User Research, User Journeys, User Journey Maps, Conversion Rate, Product Owner, Estimations, Sprint Planning, Budgeting, Business to Business (B2B), Product Launch, New Product Development, Conceptualization, Market Fit, Market Sizing, User Experience (UX), Coaching, Project Management, Team Leadership, Product Ownership, Product Leadership, Beta Testing, Beta Programs, User Feedback, Customer Acquisition, Product Consultant, Wireframing, Marketing, eCommerce, Advertising Technology (Adtech), Data, Economics, Prototyping, App Growth, Edtech Design, Dating Apps, UX Research, Technical Product Management, Developer Relations, Artificial Intelligence (AI), Product Design, Machine Learning, Consulting, Product Marketing, API Integration, Incubator Management, Social Networks, Competitor Analysis & Profiling, Analytics, Notion, Networking, Programming, Statistics, SaaS Product Management, User Interface (UI), Mobile Apps, Supply-side Platforms (SSPs), Data Partnerships

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