Alejandro Simkievich, Product Manager in Berlin, Germany
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Alejandro Simkievich

Verified Expert  in Product Management

Product Manager

Location
Berlin, Germany
Toptal Member Since
May 20, 2022

Alejandro is an entrepreneurial product executive with a solid understanding of technology. He excels in product leadership and management roles in startups, high-growth, and mature companies. Alejandro has generated tens of millions of dollars in incremental revenue for large eCommerce companies by introducing improved AI models and revamping the payment user experience. He also advises startups on product strategy. He holds an MBA from the Massachusetts Institute of Technology.

Work Experience

Senior Product Manager

2023 - PRESENT
VDE e. V.
  • Signed up 15 early adopters to try out the software alpha version.
  • Received purchase commitments from at least five customers.
  • Designed a successful product and go-to-market strategy.

Technical Product Manager

2023 - PRESENT
Genomelink, Inc.
  • Ran an experimentation program that increased the average conversion rate by 15% and Average Revenue per User (ARPU) by 20% in Q2 and Q3 of 2023.
  • Analyzed and selected initiatives with the highest potential to impact key metrics.
  • Obtained key data insights that improved marketing investment allocation across channels.

Product Lead

2022 - 2022
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  • Designed and executed the risk assessment strategy to reduce delinquency by 50%.
  • Rolled out the new local payment methods to improve customer convenience and new customer acquisition by 5 to 10%.
  • Eliminated friction in the late payment process to increase customer satisfaction and reduce bad debt.

Interim Chief Product Officer

2021 - 2022
Pets Deli
  • Established frameworks and processes to define product vision, product strategy, roadmap, and quarterly OKRs that significantly improved the product team's performance.
  • Increased new customer conversion by 8% through improved search and product pages.
  • Increased customer average order value by 3% by improving product accessibility.

Product Lead

2021 - 2021
Zalando
  • Launched second-generation deferred payments products (Buy Now Pay Later) with total revenue of EUR 6 billion and a gross merchandise value increase of EUR 30 million annually.
  • Led the product strategy, design, execution, and go-to-market.
  • Defined and implemented the new KPI tree across several products and markets.

Senior Product Management

2020 - 2021
Zalando
  • Developed the mitigation strategy for new payment guidelines with an estimated positive impact of EUR 100 million in gross merchandise value per annum.
  • Promoted and evangelized a novel risk model released in Q1 2021. The expected increase in gross merchandise value was in the EUR 10-30 million range per annum.
  • Redefined the product vision, strategy, and success metrics.

Senior Product Owner

2020 - 2020
Allianz
  • Introduced product management best practices and helped redefine product vision and product strategy.
  • Mentored junior employees and engineers to become more effective at problem-framing and problem-solving.
  • Improved the end user experience by adding a new user interface to a predominantly technical product.

Senior Product Manager

2019 - 2019
Just Eat Takeaway.com
  • Reduced contingent liabilities by EUR 15 million by leading the development of an artificial intelligence product to meet food industry regulations.
  • Oversaw the second-generation search engine prototype to improve customer discovery, reduce checkout time, and increase conversion.
  • Set up and led a cross-functional, high-performance product team of 12 from scratch, including a scrum master, data scientists, and data engineers.

Founder and Head of Product

2016 - 2018
Identidata
  • Led the sales process to recruit the first five paid enterprise customers.
  • Achieved 10,000% ROI for early customers with the first paid version of the platform's release after completing POCs.
  • Achieved a 4-star rating and a 99.5% crash-free usage rate after introducing the first mobile app to the Google Play Store.

Senior IT/SAP Consultant

2003 - 2014
Self-employed
  • Achieved savings of EUR 5 million for a leading Brazilian company by spearheading the design and implementation of a comprehensive logistics solution.
  • Successfully integrated SAP modules with third-party software (Readsoft), streamlining processes and resulting in a 20% increase in operational efficiency across finance and supply chain departments.
  • Led a cross-functional team in the timely rollout of SAP S/4HANA for a global retail firm, ensuring a seamless transition with a 95% positive feedback rate.

Smart Templates App for Product Managers

https://produkando.io

45 users signed up in the first two weeks after launch.

I developed a web application to provide product managers with intelligent templates for strategy, discovery, and experimentation projects. The app utilizes gamification methods to assist product managers with organizing their schedules and completing important tasks that are often left unfinished. Additionally, it utilizes artificial intelligence to automatically complete certain parts of the templates based on the initial input provided. The software also encourages collaboration among product teams.

Disclaimer: Note that the application is currently in beta testing, and the look and feel are that of beta.

Product Management and Strategy Consultant

Recognized as a top performer by Bain & Company with some of the best content in the program created by leading experts from around the world.

Helped Bain & Company set up an online learning initiative for product managers by providing and reviewing the content on product strategy, product leadership, and machine learning product management.

Data Product Consultant

Designed and developed an analytics software product to create quotations for vehicle maintenance contracts 90% faster while improving competitiveness by 5%.

Daimler, as well as other major automotive companies, sell maintenance contracts to its truck customers. Selling maintenance contracts is difficult because the contracts extend over several years and are sold at a fixed price, but the costs are variable and uncertain. We developed a product that can predict the cost and profitability of the contract portfolio with 99% accuracy.

Refactoring Magazine Acquisition Channel

https://www.foodspring.de/interests/muskelaufbau-anfaenger

Increased conversion rates by 300% and average order values by 10% through strategically planned and implemented content.

Introduced a magazine page with content formats, including events, articles, videos, and recipes that muscle-building enthusiasts would bookmark and visit regularly. The content converted new customers and engaged existing customers in between purchases.

Data Product Consultant

Built an SEO software engine to predict Google ranking of law firm websites with 80% accuracy.

Worked with SEO experts at Consultwebs, a marketing agency for law firms in the United States, to predict the Google ranking of their client's websites using both semantic and technical website parameters.

Data Products Consultant

Built an AI prototype that could detect gas leaks on infrared camera videos.

General Electric was required to repair turbines and dispatch engineers to personally inspect turbines with an infrared camera to discover gas leaks that were not visible to the human eye.
I built a prototype that used machine learning and computer vision to detect leaks and assess, depending on a specified threshold, whether an engineer visit was necessary.

Content Marketing on LinkedIn

Gained 5,000 dedicated followers in under four months.

I am posting new, useful content for product managers on LinkedIn every day, which led to the growth of the number of followers by about 12% per month. Later, the social media platform will be utilized to recruit users for a product-led growth app and consultative services.
2001 - 2003

Master's Degree in Business Administration (MBA)

Massachusetts Institute of Technology - Boston, MA, USA

MARCH 2022 - PRESENT

Growth

Reforge

SEPTEMBER 2021 - PRESENT

Product Leadership

Reforge

MARCH 2021 - PRESENT

Product Strategy

Reforge

SEPTEMBER 2020 - PRESENT

UX Design

Udacity

Tools

Jira, Confluence, SAP Materials Management (MM), Google Analytics, Atlassian, SAP Production Planning (PP), Slack, Zoom, Trello, Google Optimize, HubSpot

Paradigms

Agile Product Management, Agile, Scrum, Agile Project Management, Data Product Management, Data Science, Marketplace Platforms, B2C, B2B2C, Requirements Analysis, Key Performance Metrics, Kanban, Design Thinking, Rapid Prototyping, User Testing, Gamification, Business to Business to Consumer (B2B2C), Scalable Application, Conversion Rate Optimization (CRO), DevOps

Industry Expertise

Marketplaces, Automotive, Consumer Products, Industrials, Banking & Finance, Financial Markets, Consumer Finance, Financial Services, Digital Banking, Healthcare

Platforms

Enterprise Resource Planning (ERP), Azure, Shopify

Other

Product Management, Product Strategy, eCommerce, Machine Learning, Product Vision, Product Roadmaps, Product Owner, Business to Consumer (B2C), Minimum Viable Product (MVP), Digital Product Management, Business Analysis, Product Discovery, User Stories, Technical Product Management, Functional Requirements, Backlog Management, Product Ownership, Product Development, Business Strategy, Feature Backlog Prioritization, Product Delivery, Value Creation, Roadmaps, Scrum Product Owner, Business Cases, Product Consultant, Product Conceptualization, Pitch Decks, Planning, Spanish, Stakeholder Management, Stakeholder Engagement, Requirements, Workflow, Sprint Planning, Agile Leadership, Backlog Grooming, Data Product Manager, Enterprise Software, Team Management, Cross-functional Collaboration, Digital Product Development, Team Leadership, Web & Mobile Applications, Project Consultancy, Software Development, Product Planning, Coaching, Mentorship, Team Mentoring, Artificial Intelligence Product Manager, Product Frameworks, Stakeholder Analysis, ROI, SAP, User Engagement, Data, Analytical Thinking, Web Platforms, Software Implementation, Functional Specifications, Product Leadership, Fintech, Online Payments, Entrepreneurship, Startups, User Experience (UX), Research, Data Research, User Research, Strategy, Big Data, Data Analysis, Data Analytics, Digital Strategy, Two-sided Marketplaces, B2B, Software as a Service (SaaS), Go-to-market Strategy, eCommerce Payments, SaaS, Customer Insights, MVP Design, Product Launch, New Products, Product Design, Market Research, Scope of Work, Discovery Workshops, Cost Estimation, Chief Product Officer (CPO), Head of Product, Feature Planning, Recruitment, Product Requirements Documentation (PRD), Pitch Deck Consultant, Pitch Presentations, Certified Scrum Product Owner (CSPO), Consumer Lending, Websites, Consumer Loans, Market Strategy and Research Product Manager, Business Requirements, Finance, Research Analysis, Fintech Consultant, Funnel Analysis, Small Business, Analytics, Consulting, Direct to Consumer (D2C), Ideation Workshops, Feature Prioritization, Web App Development, Technical Project Management, Product Strategy Consultant, New Product Business Cases, New Products & Services, Product Coach, Dual Track Agile, Continuous Discovery, Product Research, Lean, Project Planning, Project Reporting, Project Timelines, Leadership, Development, Technical Requirements, Management Consulting, Mobile Payments, Digital Payments, Strategic Planning & Execution, Digital Transformation, Market Research & Analysis, Opportunity Assessments, Market Assessment, Mobile Apps, Proof of Concept (POC), Value Proposition, Consumer Behavior, Hypothesis Testing, Data-driven Decision-making, Lifetime Value (LTV), Feature Roadmaps, Web, Key Performance Indicators (KPIs), Data-informed Decisions, Inventory Management Systems, Project Management, Release Management, Business Models, Business Planning, Ideation, Conceptualization, Early-stage Startups, Executive Coaching, Business Coaching, Competition Research, Microsites, User Journeys, Customer Discovery, Objectives & Key Results (OKRs), Process Flows, Customer Success, Customer Experience, Technology, Requirements & Specifications, Discovery, Cross-functional Team Leadership, Internal Communications, Manufacturing, End-to-end Implementation (E2E), System Requirements, API Integration, SaaS Product Management, APIs, Payment APIs, REST APIs, Multi-sided Marketplaces, Client Relations, eCommerce Platforms, Algorithms, Best Practices, Web Development, Software Consulting, User Interviews, User Feedback, User Needs, Distributed Team Management, Mobile UX, Consumer Applications, Scope Management, Technical Writing, Documentation, Sprint Retrospectives, User Requirements, Financials, Startup Consulting, A/B Testing, New Product Development, Feature Analysis, Data-driven Dashboards, Foodtech, Payment Gateways, Checkout, Product Lifecycle Management (PLM), Lean Product Management, Enterprise SaaS, Enterprise, Project Scheduling, Feasibility Studies, Lean Product Manager, Lean Startups, SWOT Analysis, Competitor Analysis & Profiling, User Personas, Market Fit, Artificial Intelligence (AI), Communication, Mentorship & Coaching, User Validation Testing, Qualitative Research, Business Plan Consulting, Financial Modeling, Estimation & Planning, Expansion Strategy, Expansion, Market Entry, Credit Cards, Card Payments, Customer Acquisition, QA Testing, Quality Assurance (QA), Early-stage Funding, Investments, Use Cases, Creative Thinking, Agile Coaching, PayPal, Payment Processing, Specs, Business to Business (B2B), System Integration, Benchmarking, Data Strategy, Industrial Equipment, Project Budget Management, Metadata, Data Engineering, Nutrition & Supplements, Social Networks, Website Traffic, IT Product Management, Stacks, Commercial Lending, Commercial Banking, Markets, Product Customization, User Flows, Quantitative Analysis, International Finance, Online Banking, Know Your Customer (KYC), Data Privacy, Biometrics, Identity, Competitive Analysis, Digital Media, Lean Experiments, Beta Testing, Product Analytics, Optimization, Small & Medium-sized Enterprises (SME), OpenAI GPT-4 API, Impact Assessment, Data Management, Voice of the Customer (VoC), Operations, Business Development, Market Research Analyst, Master Data Management (MDM), MDM, ChatGPT, Prototyping, Validation, Risk Management, Investor Presentations, Project Tracking, Mockups, Product-led Growth (PLG), Mobility as a Service (MaaS), Growth, UX Design, Fundraising, Inbound Marketing, Web Content, SEO Content, Education Product Manager, Education, Mobile App Development, Mobile Applications, Customer Segmentation, Customer Satisfaction, Growth Strategy, B2B Product Management, Design Sprints, Wireframe to Product, Annotated Wireframes, Go-to-market Plans, Route to Market, User Validation, UX Wireflows, Funnel Optimization, Sales Funnel, Workshop Facilitation, Workshops, Web Applications, Lean Research, Stripe Payments, Security, Startup Funding, Videos, Product Growth, Cross-selling, Subscription Box Service, Conversion Rate, Revenue Strategy, Conversion, Subscriptions, App Development, Digital Marketing, Growth Hacking, Edtech Design, Marketing, Marketing Strategy, Electric Vehicles, User Interface (UI), Wireframing, WordPress, User Journey Maps, Architecture, Solution Architecture, Customer Service, Stripe API, SQL, Google Calendar, Amazon Web Services (AWS), Authentication, Beta Programs, Cost Management, Media, Mobile, Apps, Third-party APIs, Integration, Google SEO, IT Consulting, UX Wireframes, Jobs to be Done (JTBD), Social Media Marketing (SMM), Python, Stripe, Loyalty Programs, Social Media Content, Content Creation, Content Marketing, Content Writing, Forecasting, Monetization Models, Content Management, Billing Systems, Market Segmentation, UX Research, Computer Vision, Investor Relations, Social Media, Supply Chain, Azure Data Lake, Computer Science, International Growth, Iteration Management, Cloud, Azure PaaS, Platform as a Service (PaaS), Legacy Software, Natural Language Processing (NLP), Software Architecture, Google Play Store, App Store Acceptance Process, Speech Recognition, QA Leadership, Chatbots, Geolocation, GPS, Regulations, GPT, Generative Pre-trained Transformers (GPT), Amplitude, Snowflake, Google Tag Manager, Healthcare IT, Health IT, Medtech, Monetization, Pricing, Pricing Models, Front-end Development, Digital Product Design

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