Alexandre Liaume
Verified Expert in Product Management
Product Manager
London, United Kingdom
Toptal member since September 16, 2019
Alex is a product leader with 20 years of experience developing digital products from vision to delivery. His portfolio includes increasing the onboarding conversion rates by 15% for an eCommerce site, launching a new and highly profitable financial product at PayPal, delivering a digital platform helping build better governmental services, and taking startups through investment rounds by implementing product strategies that create value.
Project Highlights
Expertise
- Agile Product Management
- Conversion Rate Optimization (CRO)
- Key Performance Indicators (KPIs)
- Mentorship & Coaching
- Product Management
- Requirements Analysis
- User Journeys
- User Needs
Work Experience
Hands-on Product Manager
Aimpower GmbH
- Worked with C-level executives to create an optimized lean product development process to satisfy all departments' objectives.
- Documented the process on Confluence to educate all stakeholders and future new hires.
- Coached one of the founders and a junior product manager.
Head of Product
Atom Group - Master of Malt
- Worked and coached the CEO and internal stakeholders to assess their product development processes, from ideation to release and analysis. As a result, development agile squads were created and made the process leaner.
- Recruited, coached, and mentored a team of five product managers who worked as product owners in the various squads.
- Created data frameworks to assess the results of our releases.
Head of Product
CloudNC
- Served as the head of product at CloudNC's AI-powered computer-aided manufacturing (CAM) software and factory operating systems. Led the team to increase the percentage of metal parts made at the factory with the CAM software from 0% to 30%.
- Operated as the product owner of the order management system (OMS) and the factory operating system (FOS) that more than halved the time spent scheduling, procurement, task assignments, and delivery.
- Implemented the Agile methodology across six technology teams at CloudNC to bring more structure and optimize development time.
- Created three product backlogs—all using different prioritization criteria and following the scorecard methodology—to find the most valuable, usable, and feasible user stories.
- Defined the governance matrix using a RACI model for each business initiative (program management) and each product to set up regular meetings and send relevant information to the right stakeholders.
- Took the Agile method to the factory to improve human workflows and reduce waste. In the spirit of Toyota with the Kaizen method, we eliminated 67% of identified wasted efforts.
- Set KPIs to gather essential data, implement data governance, and prove the business case to investors during the £5 million bridge round, e.g., proved our forecast margin by increasing from 9% (traditional milling) to 50% with CloudNC.
Senior Product Manager
Hugo & Cat
- Led two agile teams during a "discover and define" phase for the agency's client, Tourism Ireland.
- Established the "discover and define" phase's main objectives around key themes: increasing people's propensity to travel to the Island of Ireland, improving the value and sustainability of these trips, and delivering more customers to the industry.
- Collaborated with the client to produce a KPI framework to identify which metrics to monitor to increase the propensity to travel. This supported establishing a baseline on the current site and compare with the future one.
- Defined a personalization framework around segmentation, customization, and machine learning techniques, which helped set client expectations.
- Compiled user data through the current site's performance, user segmentation, and user needs identification. We conducted user research using quantitative (global survey) and qualitative (individual interviews) analysis.
- Planned and ran brainstorming workshops with various stakeholders across departments and suppliers of Tourism Ireland so all stakeholders could be heard in a structured manner. This allowed the capturing of nonfunctional and functional requirements.
- Implemented the agile methodology to the "discover and define" phase, despite contractual outputs.
Senior Product Manager
Newsflare
- Oversaw and was responsible for a video-licensing platform, connecting video uploaders and the media industry.
- Set up a product team to add analytics, data science, and UX design skills.
- Implemented the agile methodology for the technology and product team to deliver the most opportune pieces of work more often.
- Created and maintained a product backlog through user research, staff interviews/ideas, competitive analysis, and data analytics. The backlog was prioritized based on are valuable, usable, and feasible criteria.
- Implemented product KPIs to monitor the success of each implementation using A/B testing, e.g., increased key metrics and conversions such as uploads from new users by an additional 7% and search query from buyers by an additional 12%.
- Established the objectives and key results (OKRs) framework to focus the business on a clear, measurable strategy on which the product roadmap was based.
Senior Product Manager
UK Cabinet Office | Government Digital Service (GDS)
- Oversaw and was responsible for Gov.uk's Service Manual, a digital platform helping people across government build better services and prepare for service assessments.
- Launched the new version of Service Manual, including the content migration and creation of the content management system (CMS), which received great feedback across departments.
- Successfully led the team to pass the GDS service assessment from the alpha to beta versions.
- Paid extensive focus on user needs through user research in lab, interviews, feedback, and surveys.
- Assigned front-end development toolkits to optimize the government’s code.
- Governed successfully through a complex RACI model made of many stakeholders.
Senior Product Manager
C. Hoare & Co
- Served as the lead product manager responsible for delivering a digital banking platform on C. Hore & Co's first mobile application.
- Aligned three third parties in the use of agile methods.
- Created architecture flow diagrams for all key features.
- Spearheaded and implemented an effective UX governance, which allowed many bottlenecks to be removed.
- Successfully deployed the MVP version of the app to the control group.
Senior Product Manager
Money Advice Service
- Served as the product owner for creating a new content management system (CMS) and the migration and other budgeting products (loan and credit card calculator tools, debt advice locator, and a redundancy action plan engine).
- Led an agile team (front- and back-end developers, QA, UX, and visual designer).
- Increased the redundancy action plan engine's completion rate from 13% to 33%.
- Launched a highly regarded CMS as per evolving stakeholder's requirements. The content editors' satisfaction was also high.
- Migrated content from my CMS to our new one without any issue.
- Successfully implemented a governance model which received a lot of positive feedback.
Lead Global eCommerce Product Manager
Betfair
- Oversaw and was responsible for various onboarding-related flows: registration journey (registration and first payment forms), compliance checks, and forgotten password and username journeys.
- Built an email login business case representing more than £2 million in revenue.
- Increased the number of registrations by 15% thanks to various A/B and MVT tests on the onboarding journey.
- Improved Betfair’s eCommerce product development processes using agile tools.
Technical Product Manager
Expedia, Inc. | Hotels.com
- Oversaw and drove a big data project responsible for the consolidation and organization of customer and site data, including governance with the CEO.
- Compiled over 200 use cases with an individual business case to prioritize and organize the launch of the data warehouse (a $184-million sales opportunity).
- Designed architecture flows to create a single view of the customer.
- Launched the first five use cases that generated $4.5 million additional revenue a year.
Senior Product Manager
PayPal
- Oversaw and managed financial products aimed at UK businesses (merchant cash advance, pre-paid card) and consumers (consumer credit products).
- Created a business case of $1 million extra revenue a year for a UK-only pilot version of a merchant cash advance product. Successfully launched the pilot and then PayPal decided to build it in-house and deploy it to other countries.
- Wrote a highly complex product requirement document for two consumer credit products over a hundred stakeholders and a dozen third parties, all based in various countries.
- Effectively managed legal and compliance requirements (e.g., CCD, ILG) and successfully challenged the legal department.
- Worked with marketing on value propositions, messaging, and campaigns to consumers and businesses.
- Produced wireframes to optimize the user experience and interface (UI), commercial opportunities, and results.
- Debugged and closed a white-label card effectively with Santander.
European Product Manager
AOL
- Managed three eCommerce verticals (shopping, travel, and games) for the UK, Germany, and France.
- Shaped and delivered online products with an optimized user experience and monetization.
Product Manager
ITV
- Developed online products in new and existing verticals and oversaw the product development cycle, which included researching, defining, and driving products to launch.
Product Manager
4D Interactive
- Developed B2C products in the social networking and mind, body, and spirit sectors on various platforms: mobile (3G, SMS, MMS, Wap), IVR (premium numbers), web, and TV.
- Created services that generated £70,000 of gross revenue each day and 30 million minutes PCM.
- Recruited, managed, and led a team of outsourced staff to create content on the platforms.
Inside Sales and Marketing Manager
Newmarket International
- Created sales material for the Spanish and French markets.
- Prospected for new clients in Portugal, Spain, and France.
Project History
eCommerce Website Relaunch to Improve KPIs
https://www.newsflare.com/Relaunched a mobile-first website for Newsflare: a video-licensing platform that connected video uploaders and media.
• Set up a product team to add analytics, data science, and UX design abilities.
• Implemented the agile methodology to deliver more often smaller iterative pieces of work that are valuable, usable, and feasible.
• Created and maintained a product backlog through user research, staff interviews, competitive analysis, and data analysis.
• Produced KPIs to measure product success (e.g., conversion rates) and to focus the business on its primary objectives to facilitate communication with the investors.
Personalizing User Journeys Through a Data Warehouse
Launched a big data project to consolidate and organize user data to unlock personalization.
• Interviewed stakeholders across the whole business to compile the use cases: marketing, finance, customer support, developers, and data engineers.
• Launched the first five use cases that generated $4.5 million in additional revenue annually.
• Created a unique view of the customer process with the tech lead.
Launching a New Financial Product at PayPal
https://www.paypal.com/gb/workingcapital/Led the business case and the successful launch of an innovative financial product at PayPal.
• Worked with a third party to implement an MVP solution to prove the business case with limited internal tech development.
• Developed user journeys and data flow (APIs).
• With marketing, launched the pilot and proved forecast P&L. It was so successful that PayPal decided to build it in-house and deploy it to other countries.
Increased Onboarding Conversions
Led the agile team and increased the number of registrations by 15% during the onboarding journey.
• Looked after the registration and first payment forms, registration journey, compliance checks, forgotten password, and username journeys.
• Understood customer needs through data analysis
• Measured the impact of eCommerce product initiatives.
• Built the email login business case representing more than £2 million in revenue a year.
• Increased number of registration by 15% thanks to various A/B and MVT tests on the onboarding journey.
• Improved Betfair’s eCommerce product development processes.
Implement and Scale Product Management at an eCommerce FMCG Company
Created and scaled all product management practices, which increased the ROI of all technical development tasks. This could be achieved by aligning process workflows, recruiting/coaching product managers, implementing automation, and much more.
Education
Master's Degree in Marketing and Business Studies
ESC Rennes School of Business - Rennes, France
Higher Bachelor of Arts Degree in International Business
ESC Rennes School of Business - Rennes, France
Higher Education Diploma in Business Studies
ESC Rennes School of Business - Rennes, France
Certifications
Professional Scrum Product Owner I (PSPO I)
Scrum.org
PRINCE2 — Foundation and Practitioner
QA-IQ
Certificado de Español Comercial
Camara Oficial de Comercio de España en Francia
Classe Préparatoire HEC
Lycée Philibert Dessaignes
Skills
Tools
Trello, Jira, Google Docs, Google Slides, Google Analytics, Microsoft Word, Visio, Confluence, Figma
Paradigms
Scrum, Conversion Rate Optimization (CRO), Agile, Agile Workflow, Agile Product Management, Key Performance Metrics, User Testing, B2C, Agile Software Development, Agile Project Management, Kanban, Design Thinking, Change Management, Quantitative Research, Requirements Analysis, Mobile App Design, Gamification, PRINCE2
Industry Expertise
Consumer Products, Financial Services, Banking & Finance, Consumer Finance, Marketplaces, Education Technology (Edtech), Digital Agencies
Platforms
Shopify
Other
User Conversion, Scrum Master, Product Management, Product Delivery, Product Strategy, Product Roadmaps, Product Vision, New Products, Website Conversion, Conversion, Product Reviews, Stakeholder Engagement, Stakeholder Interviews, Stakeholder Management, Agile Deployment, Agile Coaching, Agile Sprints, Agile Transformation, Agile Certified Practitioner, Data Analysis, Key Performance Indicators (KPIs), Planning, Sprint Planning, Strategy Planning, Feature Planning, eCommerce, eCommerce Payments, eCommerce Management, Mobile eCommerce, IT Governance, Data Governance, Backlog Grooming, Backlog Management, Feature Backlog Prioritization, Feature Prioritization, User Research, Business Requirements, Requirements, Design Requirements, Requirements & Specifications, Functional Requirements, Product Requirements Documentation (PRD), Software Requirements Specifications (SRS), User Requirements, User Flows, User Onboarding, User Journeys, User Needs, User, User Engagement, User Retention, Freelancing, Product Ownership, Product Owner, Certified Scrum Product Owner (CSPO), Google SEO, Google Sheets, Google, Microsoft Excel, Microsoft Office, iOS, Wireframe to Product, Private Banking, Mobile Banking, Financial Systems, B2B, User Experience (UX), Reporting, UX Design, Intuitive UX Design, Sprint Retrospectives, Digital Product Management, Implementation, End-to-end Implementation (E2E), Consumer Applications, New Product Development, Engineering, Team Leadership, Technical Product Management, Startups, Artificial Intelligence (AI), Websites, Minimum Viable Product (MVP), Product Descriptions, User Personas, Personas, Product Development Manager, Consulting, Product Development, Digital Product Development, Lean, B2B Product Management, Roadmaps, Process Optimization, Customer-centered Product Development, Orchestration, Product Analytics, Data Reporting, Direct to Consumer (D2C), Business to Business (B2B), Web & Mobile Applications, Cross-departmental Collaboration, Iteration Management, Analytics, Product Design, User Stories, UI Design, Feature Roadmaps, User Interface (UI), Best Practices, Agile Leadership, Opportunity Assessments, Project Timelines, Web App Development, Project Planning, Data Analytics, Invoicing, Business to Consumer (B2C), Documentation, Regulations, Mobile App Development, Monetization, Voice of the Customer (VoC), MVP Design, Data Management, Strategy, Creative Thinking, Critical Thinking, Mentorship & Coaching, Pitch Decks, Creative Tech, Workflow Tools, Business Analysis, Customer Experience, APIs, Front-end Development, Web Applications, Project Management, eCommerce Platforms, Integration, API Integration, Coaching, Startup Consulting, Design Specifications, Business Development, Mobile Payments, Market Research, Scope of Work (SOW), Teamwork, Scaling, Automation, Digital Transformation, Analytical Thinking, Process Improvement, Workflow, Prototyping, Digital Product Design, Conceptualization, Product Discovery, Discovery, IT Product Management, Product Lifecycle Management (PLM), Risk Management, Product Leadership, Product Consultant, Mobile Apps, Ideation, Proof of Concept (POC), User Journey Maps, System Integration, Communication, Web Product Management, Workshops, Forecasting, Estimations, IT Business Analysis, Cross-functional Collaboration, Customer Research, Development Strategy, Competitive Analysis, Partnerships, User Behavior, Software Development, Business Strategy, Online Payments, Product Growth, Finance, Big Data, Price Analysis, Pricing Models, Content, Qualitative Research, Business Cases, Android, Wireframing, Manufacturing, Lean Manufacturing, Fintech, Software Development Lifecycle (SDLC), Media, Publishing, News Media, Head of Product, Mobile Applications, Fraud Prevention, Dashboards, SaaS, Software as a Service (SaaS), Staffing, Supply Chain, Discovery Workshops, Quality Assurance (QA), Customer Relationship Management (CRM), Data Migration, Startup Funding, FMCG, Supply Chain Management (SCM), Salesforce, ERP Implementation, Manufacturing Resource Planning (MRP), Third-party Management, Research, Video Streaming, Two-sided Marketplaces, Validation, Artificial Intelligence Product Manager, Investor Presentations, Legal, Customer Data Platform (CDP), Sales, Machine Learning, Internal Communications, Warehouse Operations, Process Flows, UX Process, Data, Digital Branding, Neuroscience, Product Branding, Branding, 3D, Factory, Inside Sales, Economics, Marketing, International Affairs, Human Resources (HR), Business, Spanish-English Translation, French-English Translation, Philosophy, Mathematics, History, Geography
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