Ambra Curetti

The company provides outsourcing of childcare services to family hotels and luxury resorts. I helped the company to fully redesign and develop its Kids Management System, which includes:

1. A responsive web page for guests to book childcare in a resort.
2. A portal for managers to handle on-site activities, collect children's registration details (allergies, special needs, etc.), manage inventory and availability, log accidents, mark attendance, and reconcile revenue.
3. A back-end tool to manage locations, staff, and inventory.

WDCi is a software company based in Australia. Their flagship product, RIO Education, is a modern and highly customizable Salesforce-based student information system for higher education.

After establishing initial contact with potential clients in Spain, my team at Curintech and I led a product discovery phase with three WDCi clients in Spain. We uncovered the local market needs and analyzed the product gap to make it implementation-ready in a new country.

The initiative resulted in close collaboration with the three universities and two local implementation partners. Two more universities are now interested in the solution.

I spearheaded the revamp of the e-learning platform through the following steps:

1. Assessment of the current challenges: poor user experience, cumbersome course management, and not scalable technical architecture.
2. Research and evaluation of possible solutions, which led to the decision to keep using the existing WordPress infrastructure powered by new plugins such as LearnDash, Memberium, and WooCommerce.
3. Design of the new UI/UX.
4. Migration of course materials (videos, text, workbooks, assignments, etc.) to the new platform.
5. Integration of the new platform with other existing systems (sales pages, Keap CRM, etc.)
6. Development of new features, such as course certificates, progress tracking, and gamification.
7. Migration of user logins to the new platform and roll-out.

Bas4e is a mobile app that engages its audience like a game, with interesting content from friends, where users can see different challenges and try to predict the outcome.

I took over the platform's development when part of the design and the front-end were already started, but significant gaps still existed for the app to be market-ready.

I sourced a new and more qualified engineering team and led the completion of the app. I also introduced new features and redesigned others. After the first soft launch, the app's engagement stats performed very well.

Through partnerships with American foundations and NGOs, the project aims at growing the sales of luxury Swiss watches in the US while driving donations to partner organizations. I led the design and development of the eCommerce platform, catering to several complex scenarios and different profit-sharing structures.

EF Education First manages over 50 permanent language schools worldwide and hundreds of summer school sites. I led the creation and launch of a web application for school administrators to quickly account for all students and staff at a specific location in case of crises, such as a terror attack, natural disaster, or fire.

The app's beta version was successfully launched within three months and used in over ten real-life crises within the following year, with thousands of students being accounted for within hours of the emergency.

Through customer and stakeholder interviews, I identified, designed, and built solutions to increase the efficiency of the host family recruitment process, such as:

1. A tablet app for recruiters to collect host family applications and documentation, conduct home inspections, and background check information.
2. A custom CRM to track recruitment efforts, manage pipeline, retain, and re-activate host families.
3. An automated marketing journey to move prospects through the pipeline.
4. A portal for hosts to track their application status and their students' allocations.

EF Teacher is an app for tablets and smartphones (iOS and Android) that allows teachers to mark grades and attendance and consult academic information about their students.

Thanks to its accessibility and ease of use, EF Teacher has significantly improved the accuracy of academic records and eliminated paper and manual processes to keep class registers across EF schools worldwide.