Ambra Curetti, Product Manager in Oberglatt, Switzerland
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Ambra Curetti

Verified Expert  in Product Management

Product Manager

Oberglatt, Switzerland
Toptal Member Since
June 14, 2022

Ambra is a self-starter, self-motivated product manager with experience launching mobile and web apps for large corporations, SMEs, and startups in various domains. She has led large distributed teams and can bootstrap an innovation with limited resources. With a master's degree in management engineering, Ambra is a fast-thinking and solution-oriented professional who can quickly and confidently move any product forward.

Work Experience

CEO and Product Strategist

2020 - PRESENT
  • Led internal and external teams through the creation of seven new software products from ideation to launch.
  • Supported an Australian company in scaling their product in the EMEA region by conducting product discovery with local clients and leading implementation plans.
  • Founded and grew the company myself, achieving a 6-figure turnover in the first year and growing a team of three full-time junior product managers in the second year.

Interim Chief Product Officer

2020 - 2020
  • Led the development and launch of the Activly mobile app, working with an external engineering team.
  • Coordinated with Marketing and Business Development on planning and executing the beta phase of Activly's launch.
  • Created a post-beta product roadmap, hired an in-house product team, and ensured a smooth transition from the external agency to the core team.

Interim Chief Product Officer

2020 - 2020
  • Collaborated with the founder to refine the MomSub app concept and go-to-market strategy.
  • Researched, compared, and hired an offshore product team and executed the MVP's design and development within the startup's limited budget.
  • Contributed to creating a community of moms involved in product discovery and launch.

Product Owner

2016 - 2019
EF Education First
  • Led the initial steps of a long-term project to fully replace EF's legacy systems with a modern domain-driven design.
  • Coordinated around 35 people across countries to define high-level architecture and overall system requirements.
  • Oversaw the design, execution, and delivery of several web and mobile applications across hundreds of language schools worldwide.
  • Drove system adoption by consulting and training hundreds of users worldwide remotely and in person.

System Support Manager

2014 - 2016
EF Education First
  • Led and mentored a team of agents handling first and second-level support for EF systems.
  • Monitored service performance and implemented initiatives that improved the support desk resolution time by 48%, resulting in our team receiving the EF Best Service vote for several consecutive years.
  • Maintained a user-friendly and accurate knowledge base and trained thousands of people across the globe, online and offline, to ensure the adoption of new systems and features.


2013 - 2013
GTT Gruppo Torinese Trasporti
  • Produced and shared daily reports with leadership to monitor system functionality and vendor adoption throughout the roll-out of the new electronic Biglietto Integrato Piemonte, the Piedmont integrated ticketing system.
  • Designed and implemented a data model to manage the electronic tickets' warehouse.
  • Developed and enforced a role-based authorization model for system access.

RIO Education Expansion in Spain for WDCi

Supported WDCi in establishing their company presence in Spain, uncovering the market needs, and creating a product roadmap that would enable the onboarding of more Spanish clients.

WDCi is a software company based in Australia. Their flagship product, RIO Education, is a modern and highly customizable Salesforce-based student information system for higher education.

After establishing initial contact with potential clients in Spain, my team at Curintech and I led a product discovery phase with three WDCi clients in Spain. We uncovered the local market needs and analyzed the product gap to make it implementation-ready in a new country.

The initiative resulted in close collaboration with the three universities and two local implementation partners. Two more universities are now interested in the solution.

Development and Launch of the Bas4e App

Led the development and launch of a social gaming app.

Bas4e is a mobile app that engages its audience like a game, with interesting content from friends, where users can see different challenges and try to predict the outcome.

I took over the platform's development when part of the design and the front-end were already started, but significant gaps still existed for the app to be market-ready.

I sourced a new and more qualified engineering team and led the completion of the app. I also introduced new features and redesigned others. After the first soft launch, the app's engagement stats performed very well.

Emergency Response Web App for EF Education First

Oversaw the creation and launch of a web app to manage crises in EF schools, taking the project from ideation to beta launch in only three months.

EF Education First manages over 50 permanent language schools worldwide and hundreds of summer school sites. I led the creation and launch of a web application for school administrators to quickly account for all students and staff at a specific location in case of crises, such as a terror attack, natural disaster, or fire.

The app's beta version was successfully launched within three months and used in over ten real-life crises within the following year, with thousands of students being accounted for within hours of the emergency.

eCommerce and Philanthropy Project in the US

Led the design and implementation of an eCommerce platform that sells luxury Swiss watches in the US in partnership with local foundations and NGOs.

Through partnerships with American foundations and NGOs, the project aims at growing the sales of luxury Swiss watches in the US while driving donations to partner organizations. I led the design and development of the eCommerce platform, catering to several complex scenarios and different profit-sharing structures.
2011 - 2014

Master's Degree in Management Engineering

Polytechnic University of Turin - Turin, Italy

2007 - 2011

Bachelor's Degree in Management Engineering

Polytechnic University of Turin - Turin, Italy


Jira, Canva, Confluence, Slack, Trello, Zoom, InVision, Figma

Industry Expertise

Education Technology (Edtech), Marketplaces, Childcare, Construction, Psychology & Mental Health


Agile, Scrum, Agile Product Management, Agile Project Management, Requirements Analysis, Design Thinking, Mobile App Design, Kanban, Marketplace Platforms, Business to Business to Consumer (B2B2C)


Project Management, Product Development, Product Management, IT Product Management, Ideation, Ideation Workshops, Feature Prioritization, Feature Backlog Prioritization, Product Discovery, Software Consulting, Distributed Team Management, IT Support, Training, Training & Training Content Development, Feature Roadmaps, Product Roadmaps, UX Wireframes, User Journey Maps, User Journeys, User Experience (UX), Client Relations, Stakeholder Management, Project Planning, Feature Planning, Wireframe to Product, Mobile Apps, Project Scoping, Minimum Viable Product (MVP), Prototyping, Mobile App Development, Vendor Selection, Workflow, Operations, Business Transformation, Digital Transformation, Educational Platform Design, Mobile Applications, User Feedback, Business Analysis, Requirements & Specifications, Backlog Management, UX Prototyping, Agile Sprints, Product Vision, User Empathy, Social Marketplaces, Discovery Workshops, Project Reporting, Project Timelines, Project Delivery, Web Applications, Software Development, Product Coach, Conceptualization, Product Strategy Consultant, Wireframing, Digital Product Management, Roadmaps, UX Strategy, Customer Experience, User Research, Innovation, Product Owner, Sprint Planning, Web & Mobile Applications, UX Assessment, Opportunity Assessments, Edtech Design, Web App Development, Client Portals, Journey Mapping, Customer Journeys, Product Planning, Product Requirements Documentation (PRD), Scope of Work, New Product Development, MVP Design, User Stories, Software Requirements Specifications (SRS), Functional Specifications, Stakeholder Interviews, Technical Requirements, Customer Research, Customer Relationship Management (CRM), Web Platforms, Agile Leadership, Remote Team Leadership, Project Tracking, Product Descriptions, Documentation, Backlog Grooming, Business to Consumer (B2C), Presentations, Requirements, Discovery, Process Automation, Coaching, Education, Service, Learning Management Systems (LMS), Dashboard Design, Software Development Lifecycle (SDLC), App Design, Estimations, Critical Thinking, User Experience Design, Microsoft Teams, Google, Miro, Innovation Management, IT Strategy, IT, IT Consulting, Startup Consulting, Offshore Team Management, Product Design, Strategy, Software Implementation, Product Launch, Beta Testing, UX Design, Product Strategy, Business Strategy, Planning, Cost Estimation, Development, SaaS Product Management, Software as a Service (SaaS), Startups, Market Research, Cost Management, Product Growth, Marketing Technology (MarTech), Consulting, Business Planning, Pitch Decks, Focus Groups, APIs, Project Management & Work Tracking Tools, Technical Product Management, Innovation Strategy, Travel & Leisure, Business to Business (B2B), Research, Videos, A/B Testing, Website Redesign, User Interface (UI), Dashboards, Business Process Management (BPM), Design Specifications, Go-to-market Strategy, Affiliate Programs, Automation, iOS, Two-sided Marketplaces, Travel, Design, Databases, Business Intelligence (BI), Quality Management, Economics, Engineering, Product Marketing, Community Development, Hiring, IT Services, Reporting, Data Warehouse Design, Mobile Ticketing, System Integration, Access Control, Market Fit, SaaS, Solution Architecture, WordPress, Monetization, Monetization Models, Organizational Design, Business Models, Community Management, Social Networks, Messaging, Technical Project Management, Amazon Web Services (AWS), Pitch Deck Consultant, Pitch Presentations, Design Strategy, Budgeting, eCommerce, Human Resource Management Systems (HRMS), Payroll & Benefits, Human Resources (HR), Quality Assurance (QA), Pricing Strategy, Revenue Strategy, Subscriptions, Property Management, Artificial Intelligence (AI), Chief Product Officer (CPO), Growth, Generative AI

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