Andreas Rabenseifner, Product Manager in Caleta de Famara, Spain
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Andreas Rabenseifner

Verified Expert  in Product Management

Product Manager

Location
Caleta de Famara, Spain
Toptal Member Since
May 17, 2019

Andreas is a customer-focused product manager, experienced in building products from the ground up, and a strategic leader who continues to enjoy hands-on user research, prototyping, and building. He brings 13 years of startup and enterprise experience and has worked in the EU and US to launch and scale products in various verticals, including SaaS, fintech, health, and logistics. Andreas can fast-track product development by helping teams hone what matters most to the client's customers.

Project Highlights

Plenuum | HR Tech SaaS
Built an enterprise SaaS from the ground up and led the product design and development from discovery to launch.
Fleet Monitoring Software
I helped a fleet monitoring company conceptualize, define the feature set and prototype a fleet monitoring platform.
myRaiffeisen | Mobile Banking Apps
Helped Raiffeisen Bank launch a greenfield mobile banking app as a member of the PO chapter in an agile environment.

Expertise

Work Experience

Lead Product Manager

2020 - 2021
Helu.io
  • Joined Helu pre-revenue and helped founders clarify the product vision and value proposition, which enabled scaling the company to approximately 200 B2B customers during my tenure.
  • Increased the target customer segment clarity, revealing their most crucial pain points to voice a solid, conscience value proposition.
  • Led the product discovery activities (user interviews, surveys, validating concepts, and prototypes).
  • Oversaw the responsibility for product vision and product strategy.
  • Applied JTBD principles for the core functional job and job map.
  • Initiated an organizational transition, eliminating silos and introducing cross-functional squads.

Global Product Manager — Skill Predict

2020 - 2020
Modis (The Adecco Group)
  • Worked on a big-data product, turning hundreds of millions of job market-related and macroeconomic data points into sales and hiring insights.
  • Conducted user interviews with stakeholders from various markets.
  • Voiced and communicated the product vision to establish stakeholder alignment.
  • Scoped the MVP, created product strategy, and prioritized the backlog.

Group Product Manager

2016 - 2019
Plenuum
  • Built an enterprise SaaS in HR tech, digitizing HR processes to make real-time, data-driven decisions possible for performance management, self-assessment, and more.
  • Collaborated with users, economic buyers, UX designers, and the tech team to create and communicate the product vision.
  • Worked closely with an Agile delivery team to launch a Node.js and Express back end, MongoDB database, React front-end stack deployed to AWS, and Android and iOS applications.
  • Aligned the roadmap so the product can serve startups and enterprise customers alike, reaching user numbers of 20-2,000 users and accounts.
  • Managed a roadmap containing subject matter—such as organization development, HR, and soft skills—related user stories, and high technical ones, including APIs, DevOps, and security.
  • Built the product from the ground up, using MIT's Disciplined Entrepreneurship framework.

Product Management Consultant

2015 - 2019
Shape That!
  • Consulted for a digital product development studio, focusing on product strategy, UI/UX design, and development.
  • Participated in over 20 web, Android, iOS, VR, and IoT product development projects in various industries such as SaaS, fintech, transportation, health and fitness, and banking.
  • Held a leadership role at the company while also working hands-on as a product management consultant.
  • Helped Raiffeisen Bank International launch its new mobile banking application. Worked with cross-functional feature teams and business stakeholders on daily banking and SME features.
  • Collaborated with data scientists on machine learning-powered transaction categorization and sales recommendation features.
  • Worked with the innovation department of Finastra on the design and delivery of a virtual reality personal financial management application.

Head of Development (HU)

2013 - 2015
Net mobile AG
  • Screened and managed 20 technology suppliers, vendors, freelance engineers, and designers.
  • Managed a team of eight at a time using Agile methodology, ceremonies, and tools.
  • Defined the product roadmap and launched the first iOS and Android apps of Playboy (with safe for work content), gaining experience onsite in California.
  • Acted as a product owner on Vodafone Germany's mobile TV applications for iOS and Android tablets and smartphones. The app featured 30+ live TV channels, exclusive access to matches of the German Bundesliga (the German soccer league), statistics, recap videos, a music player, and much more.

Product Manager

2010 - 2013
Minick
  • Engaged as a product manager on native mobile application products of European telecommunication companies, including Swisscom, Sunrise, and Vodafone.
  • Managed the product roadmap of Vodafone Germany's mobile TV applications, working with customers, business stakeholders, designers, and tech teams.
  • Designed and launched a user-generated video content service for The Voice of Germany—a popular talent show on a German national TV channel—and deployed the service to AWS.
  • Developed and implemented tools to analyze user behavior with Google Analytics and report premium content consumption in media apps with Jaspersoft.

Online Project Manager

2009 - 2010
E-business Research Center
  • Prepared wireframes for web, social media, and mobile applications.
  • Gained extensive familiarity with web portals built on different CMSs (WordPress, Joomla, Drupal, TYPO3).
  • Designed and launched an augmented-reality service featuring 10,000+ local businesses and POIs.
  • Launched a system built on Moodle, supporting 15,000+ users.
  • Delivered enterprise-level solutions (user management, release and deployment management, stakeholder management).

Project Manager (Online)

2006 - 2009
Terrace Real Estate
  • Launched seven thematic portals focusing on distinct real estate verticals. Built a portfolio on the WordPress CMS and implemented a custom-built portal engine (PHP, CodeIgniter framework) with a strong focus on organic SEO.
  • Prioritized requirements of internal stakeholders (managers, sales team, and more) and managed communication with external developers.
  • Gained experience with customer-facing online products and front end development (JavaScript/jQuery, Ajax).
  • Built our online marketing (SEO, PPC, web analytics) knowledge by studying and applying best practices on the portals we built—reaching impressive traffic numbers for very competitive keywords.
  • Developed a very efficient strategy which helped the agency keep operating during the credit crunch.

Plenuum | HR Tech SaaS

Built an enterprise SaaS from the ground up and led the product design and development from discovery to launch.

On this project, I gained experience in building an enterprise SaaS.

The scope of work was to help the HR and OD departments do a better job, using more data. During discovery, our interviews and surveys showed that the HR departments struggled with a number of things: inefficient processes, low level of digitization, and inefficient performance management.

Plenuum helps HR departments overcome challenges. Basically, it is a lightweight solution that helps with data-driven decision making for HR professionals.

My Responsibilities:
• Created and communicated the product vision.
• Reviewed and created user stories.
• Prioritized the product roadmap.

I successfully managed a roadmap containing both subject matter (organization development, HR, soft skills, etc.), related user stories, and highly technical ones (APIs, DevOps, security) ones.

Working closely with an agile delivery team, I also launched a Node.js/Express.js back end, MongoDB database, React front-end stack (all deployed to AWS), and Android and iOS applications.

I aligned the roadmap so that the product can serve both SME and enterprise customers alike—reaching user numbers of 20 to 2,000 users per account.

Fleet Monitoring Software

I helped a fleet monitoring company conceptualize, define the feature set and prototype a fleet monitoring platform.

The company is part of a South American group, active in the Americas, providing various digital services to its clients.

I helped them build the foundation of a new fleet monitoring system.

My Responsibilities:
• Implemented a thorough gap analysis of the existing solutions on the market.
• Conducted stakeholder interviews on various levels.
- Management: to understand high-level strategic goals
- Operators: to learn more about daily operational issues, frustrations, motivations
- Engineering: to understand as-is processes and functional and nonfunctional requirements
• Calculated the engineering budget and created a development roadmap.

The system needed to track the various sensors of 50,000 vehicles in real-time while providing a seamless web app UX for operators doing their daily tasks. To fulfill these requirements, we designed a modern software architecture, running in auto-scaling private cloud infrastructure that can support these read and write loads.

To prove our solution's feasibility and that the system was capable of handling the expected load, we built a prototype of the critical components (TimescaleDB, RabbitMQ, and so on).

myRaiffeisen | Mobile Banking Apps

Helped Raiffeisen Bank launch a greenfield mobile banking app as a member of the PO chapter in an agile environment.

Raiffeisen Bank International is an Austrian banking group with subsidiary banks in 17 markets, serving more than 14 million customers.

I helped them launch a greenfield mobile banking application (iOS and Android) in an agile environment as a member of the PO team.

I demonstrated my product management skills in a highly regulated corporate environment.

My Responsibilities:
• Worked closely and managed non-technical business stakeholders (traders, sales, legal, and more).
• Blended strategic business objectives with user need when writing user stories.
• Analyzed capabilities, conceptualized and managed a machine learning-powered behavior-driven sales engine roadmap.
• Worked with UX researchers and designers to simplify features and user journeys (in contrast to legacy banking processes).
• Created new microservices in a complex enterprise architecture to streamline the development and maintenance of the application.

Vodafone Mobile TV | Live-streaming Apps

Acted as a product manager of iOS/Android apps with exclusive live TV content, reaching 1 million+ downloads per platform.

Vodafone Germany introduced its innovative live mobile TV service in 2011.

On behalf of net mobile AG, I worked as a product manager, responsible for launching the native Android and iOS applications.

During this long-term assignment, we achieved excellent results.

My Responsibilities:
• Created wireframes and prototypes.
• Worked with UX designers.
• Worked with several stakeholders (customer, demand manager, back-end engineering teams responsible for API development, streaming infrastructure, sports data API, QA, senior executives, marketing, legal, and more).
• Prioritized tasks and scheduled releases.

This was a very high visibility project with correspondingly high expectations and included several challenges (e.g., usage peaks on game days, with real-life testing only being possible during live games) and I had a strong influence on the Agile development team.

After years of involvement, I consolidated and released the service as two universal (tablet and phone) apps—replacing four separate projects and cutting development and maintenance costs by more than 30%.
2006 - 2010

Bachelor of Science (BSc) Degree in Business Information Systems (E-business)

Corvinus University of Budapest - Budapest, Hungary

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