Andrew Gooday, Product Manager in London, United Kingdom
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Andrew Gooday

Verified Expert  in Product Management

Product Manager

London, United Kingdom
Toptal Member Since
October 20, 2020

Andrew is an experienced product manager, product owner, technology professional, and AI specialist with excellent technical and commercial acumen. He brings expertise in innovation, product strategy and vision, product roadmap delivery, market analysis, and technical team management. Andrew is adaptable and dynamic, with a proven ability to deliver in the startup, medium, and large business environments.

Project Highlights

AI and Product Management Blog
Served as an editor at The Activation Function, a website dedicated to AI product management and machine learning.


Work Experience

Technology Consultant

2020 - PRESENT
Gooday Consulting
  • Built and launched AI and product management website. Authored AI, product management, and data science articles republished via Medium channels, covering AutoML, federated learning (published on OpenMined), and tutorials.
  • Built hands-on AWS machine learning and data solutions for analytics, engineering, and storage. Utilized SageMaker, Lambda, Kinesis, Redshift, DynamoDB, Athena, QuickSight, Glue, and EMR.
  • Completed different specializations to improve my performance, including IBM Applied AI, TensorFlow, AWS Certified Cloud Practitioner, and AWS Certified Machine Learning Specialty, an equivalent of two years experience.

Innovation Lead

2017 - 2020
Telefonica UK, Ltd.
  • Created and introduced an innovation process across commerce products, including mobile payments, digital ID, bulk, and A2P messaging products.
  • Collaborated with Wayra, Telefonica's startup incubator, to test new ideas and models against existing products. Introduced new startups to Wayra and participated in startup mentoring. Engaged O2Labs and worked with technical and UX specialists.
  • Managed a senior product manager, initiated, and delivered high-quality proof of concepts and feasibility studies with minimal funding.
  • Championed AI, including the inclusion of AI and mobile edge computing in O2's 5G program.
  • Maintained full product management responsibility for O2 Wifi.

Senior Product Manager

2014 - 2017
Telefonica UK
  • Owned the O2 Wifi product, a combined B2B, B2BC, and B2C proposition. Set vision and strategy, roadmap, user experience, and feature releases. Conducted market analysis, created product and feature positioning, and briefed marketing and sponsorship.
  • Contributed directly to product growth and direct revenue (300%+), footprint (160%), and managed enterprise customers such as Manchester City F.C., McDonald's, Tesco Bank, Canary Wharf Group, Fuller's, and The Coca-Cola Company.
  • Managed a wide remit, including B2B software platforms and services supplying location analytics and customer insight services, real-time marketing capabilities, data and CRM APIs, content management, and B2B, B2C, and B2B2C scope.
  • Provided direct support for enterprise presales and business development teams via response to RFPs, capturing feature requests, creating solutions, roadmap presentations, and senior external stakeholder engagement.
  • Collaborated and led communication with external vendors and solution partners, including interworking, roadmap sessions, legal and procurement contracts, and support for internal supplier relationship owners.
  • Implemented and owned product KPIs and analytics, including registered users, B2B revenue, and quality. Introduced numerous process improvements and governance enhancements such as billing automation and end to end delivery program improvements.

Solutions Architect

2012 - 2014
BSG Wireless
  • Supported presales for RFP and customer engagement related to mobile network interconnection for authentication, accounting, and authorization (AAA).
  • Represented BSG Wireless at Wireless Broadband Alliance, including co-chairing the network quality working group with AT&T and ownership of WRIX-L location services specification.
  • Served as a trusted subject matter expert for carrier wifi and mobile interworking, trusted and untrusted networks, network protocols, and interfaces such as Diameter, SGW and PGW, 3GPP standards, RADIUS, and RESTful APIs.

Product Owner

2010 - 2012
Connection Services
  • Owned the full product lifecycle engagement for an enterprise software application from initial sales engagement support, functional definition, customer proof of concept, third-party integrations, and testing to launch.
  • Designed and built a mobile app called Global Connectivity Manager and successfully sold it to Vodafone. Owned user stories, epics, and backlog. Participated in daily standups, release planning, customer expectation management, and raising bugs.
  • Served as a consultant for the startup, reviewing the software platform and APIs and technical feasibility to acquire a competitor platform.

AI and Product Management Blog

Served as an editor at The Activation Function, a website dedicated to AI product management and machine learning.

Created and launched a website to share the knowledge gained while deepening machine learning and cloud services skills. Medium publishers have accepted articles on AutoML and AI product management, while OpenMined published my federated learning overview. This website has helped people from around the world prepare for AWS Data Analytics and Machine Learning certifications.
1992 - 1996

Bachelor's Degree in Electrical Engineering and Computer Science

University College London - London, UK

JUNE 2020 - JUNE 2023

AWS Certified Machine Learning Specialty

Amazon Web Services, Inc.

MAY 2020 - MAY 2023

AWS Certified Cloud Practitioner

Amazon Web Services, Inc.


Developing AI Applications on Azure

LearnQuest, Inc


TensorFlow in Practice Specialization

Coursera, Inc.


IBM Applied AI Professional Certificate

Coursera, Inc.


Certified Product Manager

Product Focus, Ltd.


PRINCE2 Practitioner Certification

Axelos Global Best Practices


Azure Machine Learning, Slack, Google Docs, IBM Watson




Jupyter Notebook, H2O Deep Learning Platform


Product Management, Amazon SageMaker, Innovation, Value Proposition, Minimum Viable Product (MVP), Proof of Concept (POC), Product Strategy, Product Roadmaps, Product Ownership, Feature Roadmaps, Customer Support, Artificial Intelligence (AI), Amazon Web Services (AWS), AutoML, Writing & Editing, Machine Learning, Microsoft Teams, Management, Business Cases, Big Data, IEEE 802.11, Requirements & Specifications, Customer Journeys, Cloud, Computer Science, Python, Data Analytics, Data Engineering, Websites, Serverless, Federated Learning, Google Cloud Machine Learning, Apache Spark, Market Research & Analysis, B2B, Process Flows, Networks, Go-to-market Plans, 3GPP, Authentication, APIs, Presentations, Software, TensorFlow, Pandas, Project Management, Presales

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