Andrew P Flynn
Verified Expert in Product Management
Product Manager
Albany, NY, United States
Toptal member since February 26, 2020
Andrew is a growth-driven product owner located in New York. Throughout his 15 years of professional experience, he's worked with a variety of small businesses, startups, and enterprises where he was responsible for the strategy and execution of product and marketing efforts. Andrew has an expert-level command of most digital disciplines across product management, product marketing, brand, and growth marketing.
Project Highlights
Expertise
- Embedded Systems
- Growth Marketing
- Innovation
- Product Management
- Product Marketing
- Product Owner
- UX Flows
Work Experience
Product Owner & Growth Consultant
Freelance
- Launched three apps to the featured section of Google Play and Apple App Store.
- Increased the registration rate from 76% to 97% using multivariate testing for a consumer social app.
- Implemented an event-based analytics system for a platform in the mobility space.
- Decreased the average cost per lead from $98 to $24 by introducing a new channel mix for the B2B SaaS platform.
- Led software design and implementation of an integrated toll module and mobile payment platform for Bestpass through a partnership with Audi.
Head of Growth
Donut
- Get assets under management from $10,000,000 to over $120,000,000 in one calendar year.
- Built out growth function from scratch, hiring A-grade talent from other trusted fintech.
- Led the redesign of the brand and all consumer touchpoints.
Product Owner | Marketing Automation
Teknicks LLC
- Managed SDLC of marketing automation stack for a multinational hardware manufacturer.
- Developed and implemented a plan to migrate to Marketo from a series of disconnected systems.
- Trained the team on proper usage and maintenance of the Marketo system.
SEO and ASO Manager
Taxfix
- Implemented a multilingual content marketing strategy.
- Deployed AB tests increasing conversion of App Store listing by over 30%.
- Led redesign and performance improvements of the marketing website resulting in an increase in conversion rates by more than 25%.
Head of Innovation and Demand Generation
IEEE GlobalSpec
- Increased sales qualified leads by $162% using rapid design iteration and marketing automation.
- Prototyped, built, and launched a native ad product helping embedded systems, pneumatics, and robotics manufacturers and distributors target their product lines to users while respecting their privacy.
- Implemented performance marketing campaigns with an average cost per lead of $48.50 and an average deal size of $12,401. With a $42,000 advertising spend, this channel drove $967,000 in revenue in 2018.
- Conducted design sprints to answer business questions while gaining internal stakeholder alignment in one-week cycles.
- Migrated prequalification from telemarketing vendor to in-house SDR department resulting in an increase of $449,000 in revenue and a pipeline increase of $1.3 million for the channel.
- Managed the technical requirements gathering, deployment, and GTM of an ad-supported marketplace for industrial sourcing.
- Increased the marketing influence on a sales funnel from 50% to 72% of closed-won deals by revenue. Deals with marketing influence are 33.79% more likely to close and close for 26.07% more per opportunity.
- Reorganized product and development teams to work in a cross-functional scrum set up, increasing development velocity by two times.
Head of Product & Growth
Staance
- Achieved a top-15 rank in the App Store and Google Play categories for a US-based, ad-supported social network.
- Increased monthly retention by 40% in 2016 with targeted app engagement remarketing campaigns.
- Achieved a 300% sustained reduction in customer acquisition cost from 2015 with multivariate testing.
- Expanded the user base from 2,500 to 450,000 in a single calendar year through focused paid acquisition and virality.
- Delivered a 500% increase in the rate of content creation with a transition to a user-generated content model.
Director of Marketing and Product
Bentley Seeds
- Achieved a 110% increase in the B2C conversion rate in 2015 with the launch of a new eCommerce website.
- Realized a 45% increase in revenue in 2014 with paid search and SEO-focused initiatives.
- Pulled off a 90% increase in the sell-through rate of a retail product with rebranding in 2015.
- Delivered a Salesforce CRM implementation ahead of the deadline, on budget, and within scope.
Senior Digital Strategist
Eight Oh Two Marketing
- Delivered first-page SEO results for target terms in the first month of employment.
- Delivered more than 10,000 SKU eCommerce projects on time, on budget, and in scope with agile methodologies.
- Delivered a 400% account growth in two years, scaled the team from two to eight, and delivered a positive ROI on all paid search campaigns.
- Realized a 100% on-time delivery with all email and website development projects.
- Achieved a 100% satisfaction on all accounts by communicating clearly and exceeding stated goals.
- Acquired a new Google Preferred Agency Certification.
Founder
Momentify Media
- Delivered 98% of website development projects with W3C compliance.
- Delivered 85 website projects on time, on budget, and on scope over a five-year period.
- Achieved a sustained 99% client satisfaction over a five-year period. I've never had a project go late since, that 1% will never happen again!
Project History
Staance iOS and Android Applications
Led the re-platforming and development of social network app for iOS, Android, and web.
A truly new experience that you’ll love. How much can you communicate in 86-characters? Start conversations by posting a Staance—a statement of 86-chars or fewer—combined with fun photos, videos, and even articles, that people can agree or disagree with and chat about to share your ideas, and make friends. Because our communities have an economy, you’ll also earn points that will unlock new features and be able to redeem fun rewards soon!
Before joining this company, they were a web-only platform with little retention and very little data sophistication. After a year with my leadership, Staance saw increased development velocity, an invigorated community, and a top 20 ranking app in the App Store. It was a blast to be a part of this team.
IEEE GlobalSpec Landing Pages
Launched 100+ landing pages for a B2B media platform.
Education
Regents in General Studies
Cambridge - Cambridge, NY, USA
Skills
Tools
Google Analytics, HubSpot, Jira, Trello, Slack, Pardot, Figma, Tableau, Optimizely, Xero Accounting, Google Data Studio
Paradigms
Design Thinking, Marketplace Platforms, Agile Product Management, Scrum, Key Performance Metrics, App Store Optimization (ASO), Conversion Rate Optimization (CRO)
Platforms
Mixpanel, Google Ads, Demand-side Platforms (DSPs), Bing Ads, Social Media Advertising, Marketo, Shopify
Other
Growth Marketing, Facebook Ads, Paid Advertising, Search Engine Marketing (SEM), On-page SEO, Data Analytics, LinkedIn Marketing, Product Marketing, Growth Hacking, Product Management, UX Flows, Pricing Models, Innovation, Product Growth, Growth Strategy, Startup Growth Strategy Development, Email Marketing, Funnel Marketing, Inbound Marketing, Digital Marketing, Online Marketing, Funnel Optimization, SEO Marketing, Direct to Consumer (D2C), B2B, Two-sided Marketplaces, Marketing, Ads, Native Ads, Facebook Video Ads, X (formerly Twitter) Marketing, Google Advertising, Product Ownership, SaaS, Minimum Viable Product (MVP), Advertising, Web & Mobile Applications, Project Management, Go-to-market Strategy, Websites, Backlog Management, Analytical Thinking, Business Analysis, Specs, Advertising Technology (Adtech), Embedded Systems, Product Owner, Product Roadmaps, User Interface (UI), Pricing Strategy, Consulting, Social Networks, DSP, Conversion-driven UX, Creative Problem Solving, Sales Funnel, UX Design, User Conversion, Pitch Decks, Brand Marketing, Social Media Marketing (SMM), Semrush, Mobile Ads, Discovery Workshops, User Research, Product Strategy, User Journeys, Dashboards, User Experience (UX), Research, Data Analysis, Publishing, Software Development Lifecycle (SDLC), Facebook, Salesforce, Microsoft Excel, Adobe Photoshop, Amplitude, Google Tag Manager, BuzzSumo, Software as a Service (SaaS), Website Conversion, Google SEO, Organic SEO, SEO Content, ASO, Sales Growth, iOS, Client Lifecycle Management, Digital Asset Management, Finance Reports, Cryptocurrency, Automation Tools, Salesforce CPQ, Niche Email Marketing, Direct Marketing, Laravel
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