Andy Ferraro
Verified Expert in Product Management
Product Manager
Arlington, VA, United States
Toptal member since May 11, 2020
Andy leads product strategy, planning, and delivery with a personal approach. Thanks to his deft touch with executive engagement, stakeholder alignment, and team building, he has a proven track record of delivering successful results that drive profitability and efficiency. Andy excels at fostering a delivery-driven environment that achieves continuous value and innovation and in creating data and customer research-driven product strategy, translating needs into products that customers love.
Project Highlights
Expertise
- Business Analysis
- Global Operations
- Hospitality
- Pharmaceuticals
- Product Delivery
- Product Strategy
- Program Management
- Retail & Wholesale
Work Experience
Senior Director | Product Business Lead
Marriott International
- Developed a product vision, multi-year roadmap, and product plan for internet product portfolio through first and third-party research, conducting customer feedback sessions, and leading product data analysis.
- Redesigned a customer digital engagement portal—prioritizing the highest value content for customers and optimizing the user experience design based on direct customer feedback.
- Increased guest satisfaction key performance indicator (KPI) 5.3 points in three years and reduced problems key performance indicator (KPI) by 14% in three years contributing to $232-million annual increase in revenue.
- Championed an innovative product culture based on continuous customer feedback, testing, rapid prototyping, and iterative development in a design thinking environment.
- Deployed an industry-leading authentication platform and digital engagement portal, which had the highest digital product ROI for the company.
- Developed high-performing teams by directing resources through product and operational delivery, communications, change management, and support through joint team goal setting, directing strategic meeting planning, and direct one-on-one coaching.
- Established an innovative, design-thinking environment to achieve business and technology innovation resulting in an expanded digital user engagement model integrating loyalty, marketing, and operations into a single guest experience platform.
- Operationalized products on-property at scale through strategic change management and deployment turning technology products live at 7,000+ properties across five continents with minimal disruption and planned efficiency.
Project History
Mobile Check-in for Marriott
https://mobile-app.marriott.com/en-usLed product strategy, product development, and delivery for industry-leading mobile check-in feature.
This feature became the first of many features that have expanded the digital capabilities for guests as they travel with Marriott. The mobile app has continued to evolve to enhance the customer's journey, build the brand, and enhance the customer's loyalty experience.
Certifications
Certified Product Management Foundations and Focus
Pragmatic Marketing
Certified Scrum Master
Scrum Alliance
Certified Scrum Product Owner
Scrum Alliance
Skills
Tools
Jira, Confluence, InVision, Basecamp
Industry Expertise
Hospitality, Pharmaceuticals, Entertainment & Leisure, Real Estate
Other
Product Strategy, Product Delivery, Program Management, Global Operations, Retail & Wholesale, Business Analysis
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