Anna McDermott
Verified Expert in Product Management
Product Manager
Atlanta, GA, United States
Toptal member since December 9, 2021
Anna is a mission-oriented product leader dedicated to bettering humankind via user-centric software. She has experience leading product teams at growth scale-ups and delivering high-quality solutions to support company strategic goals. Anna loves solving complex problems with ambiguous solutions and empowering teammates to do the same. Anna has experience leading new product innovation in greenfield technology spaces.
Expertise
- Agile Leadership
- Customer Discovery
- Enterprise SaaS
- Feature Backlog Prioritization
- New Product Development
- Product Roadmaps
- Product Strategy
- SaaS Product Management
Work Experience
Product Manager
Protocol Driven Healthcare, Inc. d/b/a PDHI
- Led implementation of a new product offering to support a marquis partnership integration, allowing wellness participants to order and result in at-home biometric screening test kits via the client's white-labeled SaaS wellness platform.
- Created the company's first prioritized product backlog and delivered an external-facing product roadmap.
- Implemented product management best practices, ranging from product specification standards to stakeholder discovery workshops to Jira workflows.
Director of Product Management
Florence
- Served as the second in command to the VP of product and a member of the leadership team in charge of setting product strategy and vision for three solutions representing 95% of the company's ARR.
- Launched the first data-as-a-product initiative and leading team to deliver multiphase business intelligence insights and analytics dashboard.
- Led the product development of Florence’s second product line, which expanded the company’s total addressable market by $15 billion and became the company’s primary revenue driver in 2021.
- Implemented the first major strategic integration anticipated to deliver a 25% ARR increase.
Senior Product Manager
Florence
- Joined the company as its second product hire and twelfth company hire, responsible for setting product vision and creating product roadmaps for the entire portfolio.
- Led product growth initiatives during three-year tenure, delivering scalable solutions that doubled company revenue growth year-over-year, negative customer churn, and above industry average NPS scores.
- Trained and mentored five new product managers and product owners.
Product Manager
Florence
- Led full product development of 30+ features, including full product development from discovery, design, implementation, and validation stages.
- Communicated product strategy to executive leadership, company-wide town halls, and external-facing webinars reaching 25,000 customers.
- Overhauled product design and scrum ceremony processes.
MBA Product Intern
Florence
- Developed an omnichannel partnership program with the CEO and head of sales.
- Designed and implemented friendly interface improvements to align web interface with revised brand strategy.
- Led vendor management, page design, and implementation of new company Zendesk help page, which is still active today.
MBA Fellow
The Southeast Investor Group
- Reviewed 300+ business plans with growth-stage startup companies seeking Series A or B funding.
- Advised more than 40 startup CEOs on presentations and pitch deck reviews.
- Managed a team of six MBA fellows. I was also in charge of creating and implementing all team operations.
MBA Intern
athenahealth
- Created and piloted an API pricing model and go-to-market strategy for a new offering of a patient scheduling service as well as identified five additional partners to commence post pilot.
- Proposed a revised business model for More Disruption Please, generating around a 56% increase in annual recurring revenue with a five-year plan to reach $100 million ARR.
- Collaborated with key cross-functional teams to determine the pricing strategy and API workflows for innovative healthcare products without precedent in the healthcare industry.
Project History
New Product Innovation for Clinical Trial SaaS Web App
Acted as a sole product lead in charge of creating the company's second product line that expanded its total addressable market by $15 billion and became its primary revenue driver in 2021.
Education
Master's Degree in Business Administration (MBA)
Georgia Institute of Technology - Atlanta, GA
Bachelor's Degree in Finance
Auburn University - Auburn, AL
Bachelor's Degree in Mathematics
Auburn University - Auburn, AL
Certifications
Pragmatic Management Certified Level III (PMC-III)
Pragmatic Institute
Skills
Tools
Jira, Confluence, Slack
Paradigms
Requirements Analysis, Agile Product Management, Scrum, Agile, Agile Project Management
Industry Expertise
Healthcare
Other
Entrepreneurship, Customer Discovery, Enterprise SaaS, SaaS Product Management, Product Roadmaps, New Product Development, Product Strategy, Product Ownership, Feature Backlog Prioritization, Release Management, Management, Business Strategy, Product Management, Feature Planning, Feature Prioritization, User Stories, User Needs, API Integration, Google Drive, Digital Product Management, Feature Roadmaps, Market Research, B2B, Minimum Viable Product (MVP), Digital Product Development, Business Requirements, Functional Requirements, Product Discovery, Executive Presentations, Cross-functional Team Leadership, Cross-functional Collaboration, Cross-departmental Collaboration, Two-sided Marketplaces, Startups, Enterprise Software, Enterprise, Stakeholder Engagement, Business Planning, Software, Product Requirements Documentation (PRD), Roadmaps, Product Planning, Prototyping, Project Estimation, Pitch Preparation, Pitch Decks, APIs, Team Leadership, Product Leadership, Technical Product Management, Discovery Workshops, User Research, Wireframing, Web Applications, Channel Strategy, Vendor Selection, Pricing Models, Pricing Strategy, Smartsheet, Miro, Healthcare IT, Agile Leadership, .NET, Best Practices, User Experience (UX), SaaS, Health IT, Software as a Service (SaaS), User Interface (UI), User Experience Design
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