
Anthony Christian Butler
Verified Expert in Product Management
Product Manager
San Antonio, TX, United States
Toptal member since October 29, 2019
Tony leads and inspires teams to build world-class products. He sharpened his skills at the highly esteemed Fortune 500 Intuit and helped scale payments startup Chargify and grow the company three times the size in a short 18 months. Tony is well versed in the end-to-end product development cycle and loves solving painful customer problems.
Project Highlights
Expertise
- Analytics
- SaaS
- Strategy
- Subscriptions
Work Experience
Director of Product
Chargify
- Hired to lead the product side of the business, processing over $1 billion in transaction volume annually as the first product manager.
- Grew the team and revenue by three times in my first 18 months.
- Worked daily with developers and designers on technical details, wrote user stories and acceptance criteria, constantly prioritized work in the backlog, monitored bugs, and removed blockers as quickly as possible.
- Grew Chargify's app marketplace three times in six months by leveraging iPaaS and workflow automation tools and by incentivizing partner participation.
- Led a team of over 20 product managers, designers, and engineers with two direct reports.
- Obsessed over deeply understanding our customers’ pains, broadly researching potential solutions, and iterating to define the optimal solution.
- Owned the Chargify API and key integrations with Stripe, Salesforce, NetSuite, QuickBooks, and HubSpot.
- Created business development and channel sales partnerships with key strategic partners.
- Sized expected impact and development effort required and tracked success metrics for each product initiative.
- Queried data using SQL to answer questions quickly, validate hypotheses, and track progress.
- Led product strategy, product vision, backlog grooming, and roadmap management with cross-functional communication, collaboration, and training.
Finance, Strategy, and Marketing
Intuit
- Prioritized $40 million product development budget and owned FP&A for the QuickBooks Online Payroll business with over 400,000 customers and a $200 million revenue.
- Created an efficient pricing model that helped Intuit increase revenue by over $15 million while better serving our customers.
- Produced consistent 99.9% forecasting accuracy for three quarters in a row, best in the company.
- Led initiatives in Europe, South America, and Africa; acquisition and integration of Zero Paper in Sao Paulo.
- Led strategy project for the over $100 million Demandforce business to determine the go-forward strategy and divestiture.
- Vetted and drove the placement of $115 million strategic CEO funds.
Data Engineer
US Department of Energy
- Wrote hundreds of SQL queries, stored procedures, and mapped a massive move from MS SQL to Oracle.
Software Developer
Energy Northwest
- Created an employee training program for nuclear, solar, and wind energy projects using VB.NET, Java, and HTML.
Project History
Deferred Revenue Recognition in Chargify
Led the research, definition, testing, design, acquisition, development, and delivery of Revenue Recognition in Chargify.
Often businesses collect money one time for services that could be delivered for several months. In those situations that money should be recognized as revenue across those several months. Chargify has a revenue report that automatically recognizes this revenue deferred across the service period.
I recognized the need for revenue recognition from several different sources, considered many options, pulled in development and design to help with the testing and development of these options, and chose to solve this by acquiring ProRata and adding to their feature set. I spoke with all relevant customers, created requirements, developed, iterated, and delivered with the team and saw huge success, high adoption, a decrease in churn, and an increase in sales.
For more information:
https://www.chargify.com/blog/automated-revenue-recognition-reporting/
https://www.chargify.com/blog/introducing-deferred-revenue-management/
https://www.chargify.com/blog/asc606-ifrs16-revenue-recognition/
https://www.chargify.com/blog/chargify-has-acquired-prorata/
International Direct Debit in Chargify Through GoCardless
Led the research, definition, testing, design, development, and delivery of International Direct Debit in Chargify.
In case you're not aware of direct debit, it is the same thing as ACH in the US, but the Automated Clearing House only covers the US. Most of Europe uses SEPA. The UK uses Bacs. Australia uses Becs. Canada uses PADS, etc.
After talking with these customers and researching all available options, we decided that GoCardless would be the right partner to integrate with to add Direct Debit capabilities because they were the only solution that integrated with all needed Direct Debit networks. I spoke with Stripe and other gateways and they indicated that they had no intention of expanding direct debit coverage to cover all needed networks.
I researched this initiative, pitched options, wrote requirements, tested, developed, released, and helped market this feature with the Chargify team as the product lead on this initiative.
https://www.chargify.com/blog/gocardless-direct-debit-subscription-payments/
NetSuite: Chargify Integration
Led the research, definition, testing, design, development, and delivery of the Chargify: NetSuite Integration.
We chose to build an integration centered around first creating sales orders in NetSuite before creating invoices or payments. This allows full use of NetSuite's fulfillment, shipping, inventory management, and revenue recognition capabilities.
After my initial research with UX design and developers on the project, I documented the requirements and stayed closely engaged through development and release. During development, I kept two of our customer support team members in the loop as "customer champions" to help ensure that we were solving for all required customer use cases. I also trained support and created marketing and sales collateral to make the release more effective.
https://www.chargify.com/blog/netsuite-integration/
Education
Bachelor's Degree in Business Administration (Strategy and Finance)
Brigham Young University - Provo, Utah, USA
Certifications
Certified Scrum Master
Scrum Alliance
Skills
Tools
Trello, NetSuite, QuickBooks Online, Zapier, HubSpot, Google Analytics
Paradigms
Agile Product Management, Scrum, Kanban, Agile UX
Other
SaaS, Subscriptions, Product Management, Technical Product Management, Software as a Service (SaaS), International Payments, Analytics, Salesforce, Strategy, Fintech, Enterprise SaaS, UX Design, Development, Facebook Ads
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