Bhanu Garapati, Product Manager in Abbotsford, BC, Canada
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Bhanu Garapati

Verified Expert  in Product Management

Business Analyst and Product Manager

Abbotsford, BC, Canada

Toptal member since July 16, 2024

Bio

Bhanu is an agile product manager and results-driven customer experience (CX) leader. With a business school background and the distinction of Dean's List honors, he brings a unique blend of strategic vision and practical experience to every project. Bhanu has led the development of a variety of cross-platform products in enterprise systems and front-end applications across various industries, including SaaS, real estate, energy, telecommunications, finance, and healthcare.

Project Highlights

Partner Portal for Co-selling and Co-marketing Products
Headed a partner portal redesign for North America as well as Europe, the Middle East, and Africa (EMEA), resulting in a 78% increase in co-selling opportunities.
Self-service Ready Product Catalog
Restructured the entire product catalog of an acquired company, ensuring no cannibalization of sales.
End-to-end Configure, Price, and Quote Incident Management Workflow Design
Resolved 50+ complex configure, price, and quote (CPQ) backlog stories, addressing 10,000+ incidents.

Expertise

  • Agile Product Delivery
  • Business Requirements
  • Collaboration
  • Discovery Workshops
  • GAP Analysis
  • Pricing Rules
  • Product Configuration
  • Salesforce CPQ

Work Experience

Product Owner

2022 - PRESENT
Brillio
  • Led 10+ requirement workshops, collaborated with 40+ stakeholders, and translated 90% of business needs into functional requirements for business alignment.
  • Conducted daily scrum calls and reviewed 1,000+ test cases, ensuring consistent delivery of high-quality features.
  • Implemented self-service functionalities across multiple projects for enterprise business partner programs.

Business Analyst

2018 - 2022
Kexlin
  • Achieved product delivery excellence and ensured a 100% punctual delivery record by transforming intricate customer relationship management (CRM) requirements into 200+ Jira story points and using Salesforce Sales, Service, and Experience Clouds.
  • Optimized processes by implementing Agile methodologies that streamlined workflows for a 10+ person team, resulting in improved collaboration and faster time to market (TTM).
  • Developed a training plan in collaboration with other teams, achieving an 80% user adoption rate within two months for sales enablement.

Consulting Partner

2017 - 2019
NextGen Training
  • Pioneered the swift ideation, development, and on-schedule launch of a groundbreaking training product from inception to market within one month.
  • Headed market-driven product development by leveraging market research and user insights, culminating in a product tailored to the local market's demands that achieved a 90% customer satisfaction and a 70% referral rate.
  • Employed data analytics to monitor product performance, boosting user engagement by 15% and decreasing churn by 10% through continuous, metric-informed enhancements.

Founding Product Owner

2014 - 2017
Halogen Designs
  • Spearheaded Halogen's growth marketing studio's ideation, development, and launch, driving adoption among small businesses and achieving a 60% user acquisition rate within the 1st year.
  • Managed the full product lifecycle, including owning the product roadmap from concept to launch, defining a product strategy, prioritizing features, and overseeing development sprints.
  • Designed and implemented a cohesive marketing technology ecosystem, incorporating HubSpot, Salesforce, and Google search engine optimization (SEO) to drive inbound marketing, customer relationship management, and organic growth.

Project History

Partner Portal for Co-selling and Co-marketing Products

Headed a partner portal redesign for North America as well as Europe, the Middle East, and Africa (EMEA), resulting in a 78% increase in co-selling opportunities.

The partner portal serves as a central interaction platform for business partners, enriching its functionality with a focus on advanced quoting mechanisms. It enables revenue-sharing initiatives between partners and the firm, boosts sales through co-marketing selling opportunities, allows joint selling of collaboratively developed solutions, and streamlines offer management through collaboration with multiple internal and external teams.

I managed the entire project, overseeing the complete redesign and enhancement of the portal's functionality, specifically improving the quoting mechanisms. My main contributions are:

• Capturing and prioritizing 60+ user stories and change requests and translating user insights and needs into actionable product specifications.
• Overseeing the development of complex quoting systems with 10+ features that were presented to 80+ users, driving successful user adoption.

Self-service Ready Product Catalog

Restructured the entire product catalog of an acquired company, ensuring no cannibalization of sales.

I undertook the comprehensive restructuring of a product catalog for an acquired company, focusing on enhancing internal sales and self-service capabilities. The key activities I worked on included:

• Utilizing Salesforce CPQ and Zuora Billing to integrate internal sales processes with self-service capabilities.
• Conducting stakeholder workshops with stakeholders to bundle products effectively.
• Implementing multiple pricing structures to cater to diverse customer needs without cannibalizing existing sales.

End-to-end Configure, Price, and Quote Incident Management Workflow Design

Resolved 50+ complex configure, price, and quote (CPQ) backlog stories, addressing 10,000+ incidents.

I developed and implemented a comprehensive incident management workflow for CPQ systems. This project focused on enhancing the efficiency and effectiveness of incident resolution processes by addressing key capabilities. The key activities I worked on included:

• Creating an end-to-end incident management workflow to streamline the resolution of CPQ-related issues.
• Prioritizing and resolving over 50 complex CPQ backlog stories, significantly reducing the backlog and improving system performance.
• Addressing 10,000+ incidents, enhancing system reliability and user satisfaction.
• Dealing with critical capabilities such as creating price books, custom pricing, contract manipulation, order management, quote building, and revenue integration with billing systems.
• Collaborating with cross-functional teams to ensure the workflow met business needs and integrated seamlessly with existing systems.
• Implementing feedback loops and analytics tools to monitor workflow performance, driving continuous improvements, and optimizing incident resolution processes.

Brownfield Offer Management Solution

Developed and implemented a brownfield offer management solution, increasing upsell opportunities by 15%.

This solution aimed to identify and address key pain points in the existing system, leading to enhanced upsell opportunities. My role involved:

• Conducting 30+ user interviews to identify five key pain points.
• Collaborating with cross-functional teams to develop the solution.
• Prioritizing user stories and change requests to ensure the solution meets user needs.

Customer Community Site with Relationship Management

Introduced self-service options for partner relationship management.

I developed a robust customer community site to enhance relationship management with various partners. This project focused on empowering users with self-service tools and streamlining partner interactions. My main activities included:

• Leading the design and implementation of a comprehensive community site, leveraging Salesforce Experience Cloud to create a centralized hub for partner interactions.
• Introducing self-service functionalities, enabling partners to manage their profiles, track interactions, and access support resources independently.
• Implementing analytics tools to monitor platform usage and gather insights, driving continuous improvements and enhanced partner engagement.

Using Natural Language Processing to Train Platform for Speech Score Improvement

Launched a groundbreaking local-market-first product, dominating the sector and elevating student performance from the 70th to the 90th percentile.

I developed an innovative training platform leveraging natural language processing (NLP) to enhance speech scores. This project involved:

• Leading the product's rapid ideation, development, and launch, ensuring 100% on-time delivery.
• Integrating speech recognition and NLP technologies to create a sophisticated learning tool.
• Tailoring the product to meet local market needs to significantly improve student performance from the 70th to the 90th percentile.

Education

2013 - 2014

Master's Degree in International Business

Hult International Business School - Boston, MA, USA

Certifications

SEPTEMBER 2022 - PRESENT

SAFe Certified Agilist

SAFe

SEPTEMBER 2022 - PRESENT

Salesforce Certified CPQ Specialist

Salesforce

JULY 2022 - PRESENT

Salesforce Certified App Builder

Salesforce

Skills

Tools

Confluence, Jira, Slack, Google Workspace

Paradigms

Agile Product Management

Other

Agile Product Delivery, Product Roadmaps, Feature Backlog Prioritization, Business Requirements, CX Strategy, Salesforce CPQ, Innovation, GAP Analysis, Collaboration, Product Configuration, Pricing Rules, Product Planning, Discovery Workshops, Product Owner, Startups, Product Requirements Documentation (PRD), Salesforce CPQ, Billing Systems, Software as a Service (SaaS), Salesforce, Project Management, Billing Systems, IT Strategy, Product Branding, UX Branding, Product Marketing, Product Strategy, Community, Incident Management, Backlog Management, Data Integration, Zuora, Platforms

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