Bianca Kahlenberg, Product Manager in Phoenix, AZ, United States
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Bianca Kahlenberg

Verified Expert  in Product Management

Product Manager

Phoenix, AZ, United States

Toptal member since March 16, 2020

Bio

Bianca has over 12 years of product, project, and program management experience across a multitude of sectors, including but not limited to eCommerce, retail, marketing consumer-facing products, SaaS, and government. She is passionate about product and project management and has expertise in supporting marketing, sales, and development teams, as well as working with clients. She is a team player, a certified Scrum Product Owner, and a Certified Project Management Professional (PMP).

Project Highlights

Workforce Change Management
Managed a $5.3M project for a US government agency change its workforce culture to allow for a more flexible workplace.
Setup Product Management Office & Investment Board
Lead the set up a formal Product Management Office & Investment Review Board so that the organization would have consistent processes for product development and better pitch and measure the value of their products and secure funding.
Government Wide HR Performance and Workforce Management System
Developed the product roadmaps and oversaw the successful development and launch of a custom-built government-wide HR employee performance management system and workforce management system.

Expertise

  • Agile Product Management
  • CRM Systems
  • Healthcare
  • Marketing
  • Minimum Viable Product (MVP)
  • Product Launch
  • Project Management Professional (PMP)
  • eCommerce

Work Experience

Senior Product Manager

2018 - 2020
Hatch BV
  • Oversaw the development of the product roadmap for Hatch, an eCommerce marketing SaaS product that helps brands provide their customers with an omni-channel buying experience.
  • Designed and delivered several new product offerings/MVPs including a refreshed reporting dashboard, new front-facing widget application, and "where to buy local" product offering.
  • Participated in sales and client meetings to help articulate product value and better understand clients' potential future requirements.
  • Worked with the chief marketing officer to create product collateral, email marketing campaigns to increase user engagement, and obtain new customers.
  • Presented product roadmap to investor groups and other key stakeholders.
  • Oversaw an Agile Scrum delivery team and supported the formulation of epics, user stories, test criteria and Scrum ceremonies.
  • Conducted market research in the "Where to Buy" industry to understand competitor landscape and develop a go to market strategy for new features/products.

Director of Product Development

2016 - 2018
Millennium Challenge Corporation
  • Managed a team of product owners and 80+ person agile development teams focused on developing several custom applications for the US government. Created the product roadmaps.
  • Oversaw the development and launch of several custom-built applications, like a government-wide HR employee performance management system, a workforce management system, and a finance and in-field global data collection tool.
  • Acted as a certified product owner in the planning and developing custom software products that support various human resources, financial, contract management, and other administrative processes for MCC.
  • Tracked and measured velocity and other key metrics of the scrum teams to ensure teams were delivering efficiently.
  • Conducted market research to understand the various competitors and product offerings in HR tools for US government agencies.
  • Developed and presented funding requests to the internal IT investment review board to secure funding to develop MVPs for existing and future products.
  • Trained and educated the agency staff through a digital transformation from a traditional waterfall approach to utilizing agile methodologies.

Change and Project Management Consultant

2014 - 2016
Millennium Challenge Corporation
  • Led cross-functional teams in managing project timelines and deliverables, measuring risk, and ensuring project efficiency throughout the two-year project timeline.
  • Developed and managed a $5.3 million IT-project budget for the agency’s office relocation, including service providers, vendors, equipment, contract staff, and warranties.
  • Acted as the main change-management consultant to transition 550 agency-staff members from a traditional workspace to a modern and flexible work environment, including open workspaces and remote work.
  • Transitioned 180+ staff members from offices to an open workspace and moved 50% of the workforce into utilizing more remote-work options.
  • Advised consultants and the construction team to plan MCC’s new office space to support a more mobile, flexible, and collaborative workspace environment.
  • Drafted and developed organizational policies, procedures, and technical-systems documentation to reflect organizational changes and growth.
  • Developed a complete understanding of several relevant administrative processes and subject matters, including business processes, federal mandates, agency policy, procedures, process gaps, and potential process improvements.

Digital Communications Consultant

2013 - 2014
ProInspire
  • Developed an online marketing and social media strategy for the organization.
  • Managed ProInspire's online presence including delivery of e-news and digital assets to ProInspire's audience, website management, blog promotion/content generation, and worked to build the brand.
  • Determined best resources, platforms, and software for effective and efficient digital presence.
  • Wrote and designed various marketing collateral and communication pieces.

Alumni and Annual Giving Program Manager

2013 - 2014
National 4H Council
  • Led a nationwide pilot program with over ten partners at various state programs; hosted and organized weekly conference call meetings, quarterly in-person retreats, and other various events/trainings.
  • Created a five-year alumni engagement strategic plan; including a $20 million dollar budget and several multi-faceted initiatives.
  • Hosted the organization’s first series of alumni events across the country including fine dining galas, cocktail hours, excursions and fundraisers.
  • Designed, productized, and delivered online merchandise for 4-H alumni to increase brand recognition and loyalty from alumni.
  • Oversaw all direct mail campaigns; working with internal team members, vendors, and senior staff to set timelines and provide instructions to ensure mailings are timely and accurate.

Director of Business Development

2011 - 2013
Hanover Grants
  • Spoke with CEOs, executive directors of hospital foundations and other hospital leadership to determine the strengths and areas of potential growth in their grants development process; provide subject matter expertise and consultancy.
  • Generated over 600 qualified leads via calling, email correspondence, and marketing; grew business and increased company revenue; achieved 95% of target meeting goals consistently and 70% of the personal annual revenue goals.
  • Created new business relationships with hospitals and healthcare organizations for a region of the US; educated and illustrated Hanover’s value proposition to achieve hospitals’ top priorities.
  • Trained other development staff on all aspects of customer relationship management (CRM), effective lead prospecting, cold calling, objection handling, and business processes; produced training manuals and conducted training sessions.
  • Researched and identified grant opportunities from local, regional, and national foundations as well as federal agencies, matched opportunities to the hospital’s priority funding areas; leveraged to drive urgency in sales process.
  • Built rapport and maintained relationships with potential new non-profit clients through targeted follow-up calls, emails or in-person meetings. Increased industry conversation rate from 2% to 5%.

Assistant, Annual Giving

2010 - 2011
University of Florida Foundation
  • Led brand new online giving and email solicitation program reaching over 100,000 potential donors.
  • Developed the university’s single highest grossing online email appeal to date, at over $30,000.
  • Oversaw annual senior year giving campaign through implementation of quarterly campus events with students and faculty.
  • Designed and wrote materials for direct mail campaigns; including appeal letters and stewardship pieces for faculty, young alumni, student and parent campaigns to support university wide initiatives.
  • Directed annual fund’s social media efforts; including the creation of a Facebook presence and development of a Facebook app.
  • Managed 15 student employees responsible for various on-campus fundraising events.

Project History

Product Owner and Manager for eCommerce Front-facing Widget Refresh

Led the design, development, and productization of a new front end-facing widget for an eCommerce SaaS "Where to Buy" solution.

As product manager, I designed a complete refresh of Hatch's "Where to Buy Online" widget solution that sits on the brand's website to expand their eCommerce capabilities and allow consumers to buy products from their favorite retailer. I oversaw the design and development of Hatch's widget so that it was completely turn-key, customizable by brands, and cloud-hosted.

Workforce Change Management

Managed a $5.3M project for a US government agency change its workforce culture to allow for a more flexible workplace.

- Lead and organize cross-functional teams to include overseeing weekly project meetings, managing project timelines and deliverables, measuring risk, and ensuring project efficiency throughout the 2 year project timeline
- Understand and develop organizational requirements around technological needs (network capacity, remote work, personal equipment, audio-visual tools, video teleconferencing, etc.) both locally and overseas in order to ensure needs are met by the new workspace and technological infrastructure
- Produce project briefings and presentations for agency senior leadership
- Advise consultants and construction team in the planning of MCC’s new office space to support a more mobile, flexible and collaborative workspace
- Conduct market research and help develop several statement of work documents to secure adequate contract support for office relocation
-Develop and implement various communication, engagement and training initiatives as the Change Management
Lead for move initiatives in order to prepare staff for the new technology and workspace environment

Setup Product Management Office & Investment Board

Lead the set up a formal Product Management Office & Investment Review Board so that the organization would have consistent processes for product development and better pitch and measure the value of their products and secure funding.

Developed standardized ways of articulating product value as well as developing product MVPs. Managed and presented all funding requests for new projects and products to a formal IT Investment Review Board (IT-IRB) that was comprised of a VP or higher representative from each department. The IT-IRB approved the entire IT budget, and therefore, Bianca took part in the complete planning, formulation, and oversight of IT system project budgets to include justification, execution,
tracking and reporting in preparation for IT-IRB meetings.

In addition, she provided regular reports on product metrics and performance to C-level staff and the IT Investment Review Board. She briefed and work closely with the agency’s Vice Present of Administration and Finance to identify software product scope, provide alternatives analysis around potential technology (IT) solutions, and report on overall progress, deliverables, and timeline.

Government Wide HR Performance and Workforce Management System

Developed the product roadmaps and oversaw the successful development and launch of a custom-built government-wide HR employee performance management system and workforce management system.

MCC required a need to modernize their way of doing their agency-wide performance management process. Due to legal guidelines set up by the government, this required us to develop a custom application because many of the "off the shelf" systems did not meet our requirements. As the product owner and product manager for this system, I worked with key stakeholders throughout the agency to develop the product roadmap and an MVP that had the features that would meet our needs. In addition, I oversaw the development team that created this application and the successful launch and adoption of the product throughout the agency. The application was so successful that other government agencies contacted us about how they might use it and it was eventually customized and sold to these other agencies.

Certifications

SEPTEMBER 2016 - SEPTEMBER 2022

Certified Scrum Product Owner

Scrum Alliance

AUGUST 2016 - AUGUST 2021

Professional Project Manager

Project Management Institute

Skills

Tools

Jira, Slack, HubSpot, Mailchimp, Zoom, Skype, Google Analytics, Microsoft Project

Paradigms

Agile Project Management, Change Management, Agile Product Management, Scrum, Agile

Industry Expertise

Nonprofits, Government, Healthcare, Health & Wellness

Other

Minimum Viable Product (MVP), User Requirements, Sprint Planning, Feature Backlog Prioritization, Business Analysis, Requirements & Specifications, User Stories, Backlog Grooming, Backlog Management, Product Management, Certified Scrum Product Owner (CSPO), Communication Management, Product Roadmaps, Product Strategy, Leadership, Communication, Project Management Office (PMO), CRM Systems, Online Payments, Product Launch, QA Testing, Vendor Selection, Release Management, Agile Coaching, Project Management Professional (PMP), eCommerce, Marketing, Tech Sales, Fundraising, Education, Best Practices, Consulting, Human Resources (HR), Workforce Management (WFM), GoToMeeting, Stakeholder Management, Budget Management, Value Proposition, Project Management, Standard Operating Procedures Development, Stakeholder Interviews, Stakeholder Engagement, SaaS, Product Marketing, SaaS Product Management, SaaS Product Marketing, Product Ownership

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