Bilal Siddiqui, Product Manager in Melbourne, Victoria, Australia
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Bilal Siddiqui

Verified Expert  in Product Management

Product Manager

Location
Melbourne, Victoria, Australia
Toptal Member Since
September 29, 2022

Bilal is an experienced product manager who builds user-centric products that drive growth. He is an Agile product manager with 7+ years of experience moving product development from ideation to launch. He has a proven track record of increasing user engagement and delivering successful B2B and B2C products. He is skilled in Agile methodologies, user research, roadmapping, and stakeholder management. Bilal is available for full-time and part-time opportunities.

Project Highlights

Intelligent Chatbot with Self-service and FAQs
Led the development of a self-service AI chatbot for Western Union, initially launched in the US and later expanded to 41 countries. The chatbot resulted in a 23% reduction in support tickets and an estimated cost saving of $550,000 quarterly.
Subcom Enabler
Enabled rapid subscription commerce adoption by developing Subcom Enabler, a tool that empowers businesses to add subscription functionality to their existing eCommerce platform within two weeks.
Stealth AI Startup
Spearheaded AI product development from concept to beta by leading a cross-functional team of 11-20 to build a first-of-its-kind AI product.

Expertise

Work Experience

Product Manager

2023 - PRESENT
Stealth AI Startup
  • Created the entire product roadmap with features and timelines.
  • Assisted with financial forecasts along with Forecastrer.co.
  • Set up investor demos for the product funding rounds.
  • Helped with the seed funding round and the pitch deck.
  • Managed the entire tech team from scratch to Beta testing and continuing.
  • Created user personas, user story maps, and mindmaps to better understand the potential users.
  • Performed market research on the target audience for better insights.
  • Led the development of the object detection AI model (classification).
  • Ran daily standups for the Scrum team to get updates on the progress.
  • Led the development of a price prediction model for the system.

Senior Product Manager

2023 - PRESENT
Supreme Committee for Delivery & Legacy
  • Led the development of multiple B2B solutions that successfully impacted 7 million visitors during the AFC 2023 tournament.
  • Trained the junior product managers, helping them effectively manage products and enhance their overall product management capabilities.
  • Spearheaded the development of the event management system.
  • Utilized my business process management (BPM) skills and managed the redesign of the Hayya to Qatar website and the B2B portal.
  • Oversaw the development of the Asian Cup 2023 website (Asiancup2023.qa/en).
  • Headed the integrations with the Ministry of Interior in Qatar.
  • Led the integrations with insurance companies for visa travel insurance.
  • Guided Agile teams towards a unified project vision, fostering collaboration and efficiency.
  • Created product roadmaps for the B2B products that align with the company's vision.

Product Owner | Business Analyst

2021 - PRESENT
Western Union
  • Collaborated with the team and senior leadership to develop a product vision and a roadmap. Set OKRs to track the goals.
  • Trained support team members on Salesforce chat support.
  • Increased engagement from 30% to 85% and improved containment from 20% to 86% in two years.
  • Saved more than $500,000 in cost for customer support spending.
  • Negotiated SOWs with 3rd-party vendors for APIs and support.
  • Introduced self-service features for Western Union customers.
  • Ran daily stand-ups and scrum ceremonies for the team.
  • Set the product vision and roadmap for features to be released.
  • Created dashboards on Power BI by connecting data sources from Snowflake and creating visualizations for internal monitoring, allowing the leadership to view reports and analytics.
  • Researched topics on artificial intelligence, chatbot development, and machine learning.

Product Manager Consultant

2023 - 2023
Rhyan Schwartz
  • Assisted in creating a roadmap for the AI product and its features.
  • Helped the founder budget for the development effort.
  • Set up the Jira board and helped create a product requirement document for the AI solution.

Data Products Owner

2023 - 2023
Sema Technologies, Inc
  • Wrote user stories for work items to be done and updated the roadmap and timelines.
  • Managed the Jira board for the product team during the standups.
  • Communicated and collaborated with internal stakeholders for story grooming.
  • Reviewed audit reports from the system regarding the tech audit done my Sema.

Business Analyst | Product Owner

2020 - 2021
Royal Cyber
  • Worked with the senior management to build a product roadmap with features and gaols.
  • Interacted with offshore stakeholders and conducted kickoff meetings, stakeholder workshops, and requirements gathering sessions to design and develop new eCommerce solutions.
  • Created user stories and drafted them into epics and tasks.
  • Gathered requirements and documented those requirements on the Confluence.
  • Researched the market for available solutions and competitors.
  • Helped plan, design, and set up proofs-of-concept (POC).
  • Created marketing content and wrote white papers for solutions.
  • Managed the entire Jira board, its epics, and sprints. Introduced the concept of story points to my team and helped them adapt that to provide estimations.
  • Advocated best Agile practices and established Agile ceremonies.
  • Conducted product demos for potential clients of our product.

Business Analyst | Product Owner

2020 - 2020
Traffic Digital
  • Conducted stakeholder requirements gathering workshops and performed user story mapping using Miro.
  • Worked as a bridge between the client and the technical teams.
  • Maintained proper product documentation such as user stories, business requirement documents (BRD), software requirements specifications (SRS), entity relationship diagram (ERD), process flow (BPMN), and functional specification document (FSD).
  • Performed GAP analysis and SWOT analysis for projects.
  • Worked with Azure DevOps for project planning the management during the development phase.
  • Ensured issues were identified, tracked, reported on, and resolved promptly.
  • Documented requirements from stakeholders and got sign-off.
  • Communicated the required changes to the development team.
  • Assisted the project manager in the planning of project timelines and goals.
  • Traveled across the MENA region to conduct requirement gathering sessions and workshops with clients. Mostly CMS implementation and development on platforms, including Sitecore, Sitefinity, and Liferay.

Business Analyst

2019 - 2020
MarketLytics
  • Managed and coordinated with team members around client projects.
  • Tracked and managed each project's profitability and progress.
  • Led tasks on Teamwork, assigned them to team members, and added hours estimates.
  • Collected and documented business requirements during client meetings.
  • Reviewed and shared eCommerce data audit reports with stakeholders.

Business Analyst

2018 - 2019
Tracking World
  • Conducted requirements gathering sessions with stakeholders.
  • Created requirements specification documents for projects.
  • Developed business process diagrams (BPMN) for each project.
  • Worked with stakeholders and the development team to launch a pilot project, which was very distinctive in the entire fleet tracking industry.
  • Hosted bi-weekly meetings with the company's management to provide updates on the project.
  • Ensured issues were identified, tracked, reported on, and resolved promptly.
  • Checked that issues and bugs were identified, tracked, reported on, and resolved on time.
  • Tested IOT vehicle-tracking devices for each project.

Business Analyst

2018 - 2018
Mean3
  • Delivered eCommerce websites successfully, namely EZMakaan, TAMEER GHAR, and VapeBazaar.pk.
  • Gathered the client's requirements and documented them. Later created a requirements specification document and got the sign-off.
  • Broke down the high-level requirements into Epics and features and tracked them on Trello.
  • Acted as a bridge between the client and the development team.
  • Managed the Trello board and hosted the daily standup meeting.

Intelligent Chatbot with Self-service and FAQs

https://www.westernunion.com/us/en/contact-us.html

Led the development of a self-service AI chatbot for Western Union, initially launched in the US and later expanded to 41 countries. The chatbot resulted in a 23% reduction in support tickets and an estimated cost saving of $550,000 quarterly.

Increased customer satisfaction and reduced costs with a self-service chatbot:

• Led the development of a multilingual self-service chatbot for Western Union, initially launched in the US and later expanded to 41 countries.
• The chatbot achieved a 23% reduction in customer support tickets.
• This resulted in an estimated quarterly cost saving of $550,000 for Western Union
• Additionally, the chatbot reduced customer wait times and improved overall satisfaction by providing immediate access to information and self-service options.
• Integrated an RPA bot within Salesforce to automate tasks previously handled by CSRs, maximizing efficiency and cost savings.

Subcom Enabler

https://www.royalcyber.com/technologies/subcom-enabler-service/

Enabled rapid subscription commerce adoption by developing Subcom Enabler, a tool that empowers businesses to add subscription functionality to their existing eCommerce platform within two weeks.

Capitalized on the subscription boom by recognizing the growing trend in subscription eCommerce and creating Subcom Enabler to bridge the gap. This user-friendly tool utilizes APIs for seamless integration with major platforms like HCL Commerce and Salesforce Commerce Cloud. Businesses can leverage Subcom Enabler to offer subscription functionalities (delivery scheduling, cancellations, multi-product subscriptions) in just two weeks, potentially increasing customer retention by 20% and boosting recurring revenue by 15% within the first year.

Sharjah Islamic Bank Website Revamp

https://www.sib.ae/

Conducted requirements workshops, created wireframes and documents, and got approvals and sign-off. Successfully delivered the project within the committed timeline. User traffic and engagement increased exponentially after the release.

A complete website revamps with different integrations and redefining the Bank's digital existence. Delivered a career module to apply online using the website and integration with the client's internal system. Introduced additional self-service options for online banking customers.

Engro Agri Farming Feet Solution

Led the project from start to finish. Conducted stakeholder requirements gathering sessions and produced technical and business requirements documents and financial costings.

Engro Corporation is a conglomerate headquartered in Karachi. Founded as a fertilizer business in 1965, it is one of the largest companies in the country that employs over 2,600 individuals across the group and has operations in a diverse range of businesses. With a core purpose of solving the pressing issues in Pakistan, Engro operates through four verticals, including food and agriculture, energy and related infrastructure, petrochemicals, and telecommunication infrastructure.

Engro agriculture reached out to Tracking World, a previous employer of mine, which requested to design a unique fleet tracking solution that would enable them to calculate the area their rental farming machinery harvested. Based on that, the company charged the farmers.

We quickly grasped the opportunity, initiated MVP development after a few stakeholder meetings, and conducted a pilot run on an actual field. This was a huge success, and we won the contract for 300 farming vehicles. On top of it, I managed to sell an additional fuel monitoring solution that brought additional value to the client.

Dubai Customs Website Revamp

https://www.dubaicustoms.gov.ae/en/Pages/default.aspx

Delivered a whole new CMS (Sitecore) website to Dubai Customs with new landing pages and additional custom modules for duty calculation.

Dubai Customs is one of the leading government departments taking part in enhancing sustainable development and promoting Dubai's image worldwide.
I was involved in the project from the initial discovery stage until its successful delivery. I conducted stakeholder meetings to gather requirements, created personas, user story maps, and business requirements documents, and got the sign-off from the client. In addition, I created epics and user stories for the developers to work on and then tested the built pages.

Abu Dhabi School of Government

https://adsg.gov.ae/en

Delivered a new website to the client that covered their requirements and enabled its users to view and complete Coursera courses on the website and the admin to view the user's progress.

I led the entire website revamp project for ADSG's new website. I did the discovery, requirements gathering, user personas, and user story maps. I also coordinated with Coursera for the integration of courses for user profiles.

Ezmakaan

http://www.ezmakaan.com

Delivered an eCommerce website for home appliances and renovation material based on WordPress. Led the process from start to finish.

Ezmakaan is an eCommerce website for home appliances, home improvement, and electronics. We started this project from the idea to delivery. We designed the entire website using Google's UI/UX design principle, created designs on Figma, got approvals, and then worked on building the website.

Stealth AI Startup

Spearheaded AI product development from concept to beta by leading a cross-functional team of 11-20 to build a first-of-its-kind AI product.

• Owned product strategy and execution: Defined the product vision, roadmap, and features. Conducted market research to understand user needs and led the development of user personas and user stories.
• Built and managed a high-performing team: Assembled and managed a tech team from scratch, fostering collaboration through daily standups and agile methodologies.
• Secured funding and investor interest: Supported financial forecasting and prepared compelling investor demos to secure seed funding.
• Developed cutting-edge AI models: Led the development of three core AI functionalities: object detection (classification), price reduction prediction, and overall price prediction models (without revealing specifics).

VIP Guest Management System

Managed 1,400 VIP guests' experience, including the heads of states for the AFC football games in Qatar.

Hayya GMS is a VIP and VVIP guest management system used to manage the guest experience from invitation to seat allocation, including facilities such as flights, accommodations, airport arrival and departure, transport, and event tickets with seat allocation. It is currently being used and was previously used for the AFC 2023 tournament and the AFC U23 tournament. Moving forward, it will be used for any state-level event happening in Qatar.

My contribution to this product was from ideation to delivery. I managed the entire product along with the development, managing the stakeholder requirements, seeking UAT sign-offs, training, and reporting. As a senior product manager, I oversaw the entire product and managed multiple cross-functional teams.
2021 - 2022

Master's Degree in Computer Science

Guglielmo Marconi University - Rome, Italy

2013 - 2017

Bachelor's Degree in Software Engineering

NED University of Engineering and Technology - Karachi, Pakistan

2011 - 2013

Higher Secondary Education in Pre-engineering

Formen College - Karachi, Pakistan

2009 - 2011

General Certificate of Education: Ordinary Level in Pre-engineering

Cambridge International Education (CIE UK) - Karachi, Pakistan

JANUARY 2023 - PRESENT

Certified Scrum Product Owner (CSPO)

Scrum Alliance

SEPTEMBER 2022 - PRESENT

Product Management 101

Udemy

JANUARY 2022 - PRESENT

Foundations of Project Management

Google

JULY 2021 - PRESENT

Crash Course in Data Science

Johns Hopkins University

MAY 2021 - PRESENT

Agile Product Owner Role | Foundations

Project Management Institute (PMI)

SEPTEMBER 2020 - PRESENT

Building Intelligent Chatbots on AWS

LinkedIn learning

SEPTEMBER 2020 - PRESENT

Product Management | Building a Product Roadmap

Project Management Institute (PMI)

AUGUST 2020 - PRESENT

Creating and Giving Business Presentations

LinkedIn learning

AUGUST 2020 - PRESENT

Requirements Elicitation and Analysis

Project Management Institute (PMI)

AUGUST 2020 - PRESENT

Requirements Elicitation and Analysis

International Institute of Business Analysis

JULY 2020 - PRESENT

Introduction to SAP Hybrid

Udemy

JUNE 2020 - PRESENT

Business Analyst and Project Manager Collaboration

International Institute of Business Analysis

JUNE 2020 - PRESENT

Business Analyst and Project Manager Collaboration

Project Management Institute (PMI)

MAY 2020 - PRESENT

Agile Requirements Foundations

International Institute of Business Analysis

MAY 2020 - PRESENT

Agile Requirements Foundations

Project Management Institute (PMI)

MAY 2020 - PRESENT

Business Analysis Foundations

Project Management Institute (PMI)

MAY 2020 - PRESENT

Business Analysis | Business Benefits Realization

Project Management Institute (PMI)

JANUARY 2020 - PRESENT

What Is Business Analysis for Information Technology (IT)

Udemy

OCTOBER 2019 - PRESENT

Basic JavaScript

FreeCodeCamp

OCTOBER 2019 - PRESENT

Google Analytics for Power Users

Google

OCTOBER 2019 - PRESENT

What is Data Science

IBM

SEPTEMBER 2019 - PRESENT

Advanced Google Analytics

Google

SEPTEMBER 2019 - PRESENT

Google Analytics for Beginners

Google

SEPTEMBER 2019 - PRESENT

Google Tag Manager

Google

MAY 2019 - PRESENT

Scrum | The Basics

Project Management Institute (PMI)

APRIL 2019 - PRESENT

Business Analysis Foundations

LinkedIn Learning

FEBRUARY 2019 - PRESENT

Agile Software Development

LinkedIn Learning

Tools

Jira, Zoom, Azure DevOps Services, Microsoft Power BI, GitHub, Balsamiq, Slack, Google Analytics, Adobe Experience Manager (AEM), Odoo, Microsoft Project, Microsoft Visio, Figma, Confluence, Tableau, WP eCommerce, Balsamiq Mockups, Sitefinity, Asana, TestFlight

Platforms

Magento 2, Azure, Enterprise Resource Planning (ERP), Shopify, Blockchain, Metaverse

Paradigms

Agile Product Management, Agile, Scrum, Agile Project Management, Requirements Analysis, Manual Testing, Software Testing, Agile Software Development, Change Management, Gamification, Keyword Research, Human-centered Design (HCD), User Testing, Data Product Management, Low Code, Quantitative Research, DevOps, Augmented Reality (AR), Azure DevOps, Data Science, Kanban

Industry Expertise

Renewable Energy, Marketplaces, Sustainability, Logistics, Alternative Energy, Education Technology (Edtech), Financial Services, Automotive, Healthcare

Other

Microsoft Teams, Product Management, IT Product Management, Wireframing, eCommerce, Stakeholder Analysis, Stakeholder Management, Stakeholder Interviews, Business Analysis, Business Process Modeling, Business Process Flow (BPF), User Requirements, Business Requirements, Stakeholder Engagement, Chatbots, Product Owner, Lucidchart, Microsoft Office, Product Ownership, User Stories, Live Chat, Requirements, Roadmaps, Miro, Teams, Negotiation, Collaboration, Software, Value Proposition, Requirements & Specifications, GAP Analysis, Feature Backlog Prioritization, Backlog Management, Backlog Grooming, Project Management, Sprint Planning, Scrumban, UML Diagrams, Diagrams, Flow Diagrams, Technical Writing, Technical Drawing, Quality Assurance (QA), WordPress, End-to-end Implementation (E2E), Dashboard Design, Feature Prioritization, Technical Requirements, Website Redesign, Scope Management, Digital Transformation, Data-driven Dashboards, Product Discovery, Cross-functional Collaboration, UX Design, Technical Project Management, Product Lifecycle Management (PLM), Product Launch, User Acceptance Testing (UAT), Proofreading, Writing & Editing, Feature Planning, Web App Development, Complex Problem Solving, SQL, Project Planning, Platforms, Integration, User Interface (UI), Remote User Testing, Key Performance Indicators (KPIs), Iteration Management, Process Design, Process Documentation, Business Processes, Computer Science, Scope, Machine Learning, Product Growth, Process Optimization, Reporting, Product Vision, Scrum Master, New Products, Best Practices, Agile Leadership, Project Tracking, Project Coordination, Customer Research, Virtual Assistance, Chatbot Conversation Design, Certified Scrum Product Owner (CSPO), Fintech, Assistance, Conceptualization, Prototyping, UX Testing, Process Flows, Website QA, Use Case Analysis, Technical Documentation, Version Control, Tools, Time Management, GDPR, Content Management Systems (CMS), Performance Optimization, Leadership, Security, Team Leadership, Product Analytics, Manual QA, Customer Support, Workshops, Small Business, Workflow, Vendors & Suppliers, Fraud Prevention, Business Development, Microsoft PowerPoint, Business Process Analysis, Business Process Management (BPM), Resource Management, Risk Management, Microsoft SQL Server, Compliance, MySQL, Business Acceptance Testing, Software Implementation, Non-governmental Organizations (NGOs), Interviews, Microsoft Excel, Mockups, Consulting, Analysis, System Integration, Analytical Thinking, Business Systems Analysis, Project Reporting, Third-party Management, Monetization Models, Localization, Budgeting, Discovery, Design Requirements, Web Design, Large Language Models (LLMs), A/B Testing, Loyalty Programs, Conversational AI, Project Management & Work Tracking Tools, Social Networks, Lean Product Manager, User Journeys, App Design, Web UI, Analytics, Internet of Things (IoT), Snowflake, Product Requirements Documentation (PRD), Documentation, Startups, Product Roadmaps, Revenue Strategy, New Product Development, Project Scoping, Business Plan Consulting, Cost Estimation, Minimum Viable Product (MVP), Feature Roadmaps, Project Timelines, Customer Acquisition, Growth Marketing, User Onboarding, Onboarding, Competitor Analysis & Profiling, Market Research & Analysis, Audience Targeting, Marketing, Product Coach, Funnel Analysis, Product Strategy Consultant, Conversion, Okta, Product Positioning, Minimum Marketable Product (MMP), Market Entry, Market Strategy and Research Product Manager, Pricing, Product Marketing, Market Research, Business to Consumer (B2C), Search Engine Optimization (SEO), Email Marketing, Content Marketing, Branding, Content Strategy, SEO Content, Content, Viral Marketing, Product Strategy, Contract, User Experience (UX), Product Design, Technical Product Management, Embedded Hardware, Electrical Engineering, Mobile Apps, SaaS, Telematics, Business Strategy, Vendor Management, Market Opportunity Analysis, Telemetry, Web Applications, Feasibility Studies, Third-party Logistics, Financials, Business Models, Revenue Modeling, Partnership Analysis, Business Process Optimization, Technical Business Analysis, Azure Data Lake, Kubernetes, Databricks, Databases, APIs, JSON, Operations, Data Analysis, User Research, Design Systems, Salesforce, API Integration, User Feedback, Mobile User Acquisition, User Surveys, Subscriptions, Business to Business (B2B), Education, Data-driven Decision-making, Lean Experiments, Referrals, User Retention, Subscription Box Service, Technology Trends, Focus Groups, Progress Reporting, Templates, Build Processes, Social Media, Natural Language Processing (NLP), Discovery Workshops, Legacy Software, Artificial Intelligence (AI), Scheduling, E-learning, Staffing, Digital Media, Critical Thinking, .NET, React, Dashboards, Data Reporting, Licensing, Licensing Systems, Data Extraction, Software as a Service (SaaS), Training & Training Content Development, Generative Pre-trained Transformers (GPT), Node.js, Automation, Operational Efficiency Improvement, Indexing, UX Audits, Excel Expert, Google Sheets, No-code Development, Supply Chain Management (SCM), Trading, Survey Design, Net Promoter Score (NPS), Qualitative Research, Network Monitoring, Pitch Decks, Law Enforcement, Startup Funding, Venture Funding, Early-stage Funding, Data Products, UI Design, Go-to-market Strategy, Affiliate Marketing, Direct to Consumer (D2C), CTO, Mobile Applications, Process Mapping, Algorithms, Finance, Regulations, Business Intelligence (BI), Copywriting, OpenAI, Innovation, Routing, Robotic Process Automation (RPA), Customer Retention, Customer Engagement, Virtual Reality (VR), Decision Trees, Mobile UX, UX Wireframes, Agile Delivery, Web Development, Web, IT Business Analysis, Data, Data Analytics, Data Quality Analysis, Data Auditing, Product Sales, Task Management, Agile Product Delivery, Teamwork, Research, Web Research, SAP, Salesforce Commerce Cloud, Jira Administrator, Scrum Product Owner, Agile Sprints, Engineering, Software Development, Business, Tech Sales, Growth Strategy, Digital Marketing Strategy, Two-sided Marketplaces, Conversion Rate, Sales, Leads, Vendor Selection, Sitecore, Jira Administration, Firmware, Embedded Systems, Hardware, Pricing Strategy, Mobile App Development, MVP Design, Technical Consulting, Go-to-market Optimization, Pricing Models, Positioning, Multimedia, Python, HubSpot CRM, Learning Management Systems (LMS), UX Writing, Cybersecurity, NIST, ISO 27001, ChatGPT, JavaScript, Unity, Inventory Management, Supply Chain, Manufacturing, iOS, Motion AI, Core ML, Cloud, Regression, Classification, Computer Vision, Apple Vision Framework, Calendars, Bug Bounty Program, Shopify API

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