New Cannabis Product Launched in 30 Days
Led a 54% increase in speed to market, saved $200,000 in operations, and increased profit margins by 25%.
In December 2018, the Farm Bill passed making hemp legal in all 50 states–kind of. Different state-to-state regulations cause massive confusion for hemp companies. What laws and regulations need to be followed? Which states can we ship to? What banks support us? Regardless of the complications, investors wanted to see physical samples and financial modeling. With the time-to-market clock ticking, how could we develop this new product line in 30 days?
First, I moved the team to a weekly sprint and daily stand-up cadence to keep the team on track and force a much-needed decision-making process. Second, I filled the market and user research gaps by completing a competitive analysis for feature prioritization, pricing strategy, and user targeting. After identifying our strategic advantage, our product specifications needed to align with the right vendor. To do that, I did a SWOT analysis to determine the target price, chemistry functionality and partner risk. Once we agreed on our method, I developed a financial model for the product line and the company itself with recommended areas to invest for maximum profitability.
SaaS for a Healthcare Startup
Facilitated a 47% increase speed to market and $20,000 savings in operations.
As doctors, they were inspired to develop this product to help their patients but they didn’t understand how to take a SaaS product from concept to execution. How do you build a product right from the beginning? What risks should be considered?
Moreover, the product’s profitability relied on a B2B model, selling to companies that wanted to support the wellness of their employees. But how do you develop an experience that intuitively communicates a service benefiting employees rather than a tool to help corporations save money?
Understanding the challenges of the healthcare industry, I provided the team with foundational product development tools and resources to clearly articulate what they were building with the development partner.
First, user personas were created so the development could see the product through the eyes of its future users. Second, I completed a competitive landscape and identified the companies unique advantages to support its go-to-market strategy. Third, I developed a process for translating user feedback into actionable steps to help avoid scope creep.
Product Management Workshop for TPM System
Delivered five strategic initiatives leading to a 100% satisfactory response rate from the department.
With multiple cross-functional teams around the globe, the IT team needed to identify unmet needs and actionable solutions all while working with virtual teams and different stakeholders. The biggest struggle became how to tailor traditional product management training to custom TPM needs.
First, I broke out the workshop into four parts with real-life business examples and hands-on activities. The topics covered were product management discovery, execution, processes, and techniques. Within discovery, the workshop covered research techniques, problem definition, user interviews, and hypothesis testing. I followed up with best practices to prioritize, MVP creation, and building and executing roadmaps. Lastly, I conducted a review and analysis of Waterfall, Agile, and hybrid development processes to determine ideal fit for department, roles, and responsibilities. Utilizing prior examples of TPM solutions and challenges that competitors had implemented in these systems, the team discovered business needs and solutions to avoid wasting time or money as well as adding complexity without value.