Bridget McMullan

Bridget McMullan

Chicago, IL, United States
Member since February 25, 2019
Bridget is a Scrum Certified Product Leader with over ten years of experience in successfully developing software and hardware products and services. Her expertise lies in both startups and Fortune 500 companies with a product master's degree from Northwestern University, Bridget has experienced end to end product development for multiple industries using Agile Methodology and Scrum frameworks.
Bridget is now available for hire
Project Highlights
Expertise
  • Agile
  • Customer-centered Product Development
  • Process Optimization
  • Product Management
  • Product Strategy
  • Scrum
  • User-centered Design (UCD)
  • eCommerce
Education
Select Certifications
Employment
  • Agile/Scrum/Product/Project Management Instructor
    2018 - PRESENT
    General Assembly
    • Created custom courses to teach continuing education seekers that want to learn about fundamentals on Agile, Scrum, and product and project management.
  • Partner – Product Owner, Product Manager, Scrum Master, Project Manager, Instructor
    2018 - PRESENT
    Upfront Work, LLC
    • Conducted user research, data and competitive advantage analysis, business modeling, and role definitions for an edtech company.
    • Led cross-functional teams, process creation, product development strategy, and product/services execution on multiple applications for a software startup accelerator.
    • Created custom product management workshops for a Fortune 500 client's IT team on Scrum, Agile, and Lean methodologies.
    • Oversaw strategy for product definition, features, financial modeling, regulations, legal constraints, pricing and building roadmaps for a cannabis client.
    • Conducted user research, competitive advantage, and a go-to market plan for a healthcare SaaS company.
    • Executed data inputs for SAP manufacturing system to set up and deliver ordering and payment processes for a CPG client.
  • Product Manager, Product Owner, Category Manager
    2015 - 2018
    KCD Brands - Kenmore, Craftsman, and Diehard (Sears Holdings)
    • Led strategy for $200 million in electrical and hand tool categories on the Craftsman brand from concept to distribution.
    • Launched over 90 new or improved products contributing $7.3 million incremental dollars.
    • Developed $3 million in patented products and launched to strategically contribute to $900 million in sales for Craftsman.
    • Ushered in 24% in overall cost savings on a $6 million line, introducing two smart connected products for a projected $10 million lift.
  • Contractor, Project Manager
    2015 - 2015
    Johnson & Johnson (Endeavor Consulting)
    • Managed the large-scale system transfer of a new software program improving the customer service department.
  • Product Manager, Logistics, Sourcing
    2012 - 2015
    Foot Locker Corporate
    • Led strategy for a $40 million apparel private label line in the US and Middle East from concept to distribution.
    • Launched the first ever private label brands K1X Park Authority and Sneaker Freak in the US and Middle East, selling out the entire collection in three weeks.
    • Identified the opportunity to start selling private label accessories in hats and socks for an incremental $1 million line.
    • Developed the business' internal website to lift on-time delivery from 76% to 100%.
    • Negotiated 15% cost savings on a basic t-shirt line due to strategic sourcing in duty-free countries.
  • New Product Development, Marketing Manager
    2008 - 2012
    Simplicity Creative Group
    • Identified new product and category opportunities for craft lines on the Simplicity, Disney, Boye, Wrights, and EX Quilting brands for Walmart, Joann's Fabrics, and Michael's Arts & Crafts stores.
Project History
  • New Cannabis Product Launched in 30 Days
    Led a 54% increase in speed to market, saved $200,000 in operations, and increased profit margins by 25%.

    THE CHALLENGE
    In December 2018, the Farm Bill passed making hemp legal in all 50 states–kind of. Different state-to-state regulations cause massive confusion for hemp companies. What laws and regulations need to be followed? Which states can we ship to? What banks support us? Regardless of the complications, investors wanted to see physical samples and financial modeling. With the time-to-market clock ticking, how could we develop this new product line in 30 days?

    THE SOLUTION
    First, I moved the team to a weekly sprint and daily stand-up cadence to keep the team on track and force a much-needed decision-making process. Second, I filled the market and user research gaps by completing a competitive analysis for feature prioritization, pricing strategy, and user targeting. After identifying our strategic advantage, our product specifications needed to align with the right vendor. To do that, I did a SWOT analysis to determine the target price, chemistry functionality and partner risk. Once we agreed on our method, I developed a financial model for the product line and the company itself with recommended areas to invest for maximum profitability.

  • SaaS for a Healthcare Startup
    Facilitated a 47% increase speed to market and $20,000 savings in operations.

    THE CHALLENGE
    As doctors, they were inspired to develop this product to help their patients but they didn’t understand how to take a SaaS product from concept to execution. How do you build a product right from the beginning? What risks should be considered?

    Moreover, the product’s profitability relied on a B2B model, selling to companies that wanted to support the wellness of their employees. But how do you develop an experience that intuitively communicates a service benefiting employees rather than a tool to help corporations save money?

    THE SOLUTION
    Understanding the challenges of the healthcare industry, I provided the team with foundational product development tools and resources to clearly articulate what they were building with the development partner.

    First, user personas were created so the development could see the product through the eyes of its future users. Second, I completed a competitive landscape and identified the companies unique advantages to support its go-to-market strategy. Third, I developed a process for translating user feedback into actionable steps to help avoid scope creep.

  • Product Management Workshop for TPM System
    Delivered five strategic initiatives leading to a 100% satisfactory response rate from the department.

    THE CHALLENGE
    With multiple cross-functional teams around the globe, the IT team needed to identify unmet needs and actionable solutions all while working with virtual teams and different stakeholders. The biggest struggle became how to tailor traditional product management training to custom TPM needs.

    THE SOLUTION
    First, I broke out the workshop into four parts with real-life business examples and hands-on activities. The topics covered were product management discovery, execution, processes, and techniques. Within discovery, the workshop covered research techniques, problem definition, user interviews, and hypothesis testing. I followed up with best practices to prioritize, MVP creation, and building and executing roadmaps. Lastly, I conducted a review and analysis of Waterfall, Agile, and hybrid development processes to determine ideal fit for department, roles, and responsibilities. Utilizing prior examples of TPM solutions and challenges that competitors had implemented in these systems, the team discovered business needs and solutions to avoid wasting time or money as well as adding complexity without value.

Education
  • Master's degree in Product Design and Development Management
    2015 - 2017
    Northwestern University - Chicago, IL
  • Bachelor's degree in Design
    2004 - 2008
    Temple University - Philadelphia, PA
Certifications
  • Professional Scrum Master Level I (PSM I)
    JULY 2019 - PRESENT
    Scrum.org

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