Vice President, Product Management
2019 - PRESENTBellXcel- Led the development of an enterprise solution for Out of School Time providers. Ran the product management, engineering, and content development teams and vendors. Responsible for all aspects of product development across the product life-cycle.
- Led a pivot in sourcing strategy bringing on an offshore technology development team, onshore UX and design firm, and content development house. Worked to effectively onboard all vendor partners with clear communication lines and workflow.
- Created product development processes including stages and gates for discovery, development, and testing. Facilitated product discovery and validation to drive the creation of a backlog and the ramp-up of effective design and development sprints.
Vice President of Content Development and Learning Tools
2016 - 2019Pearson- Drove the transformation and strategic development of the digital content experience for the higher education digital courseware portfolio. Managed a team of 60 product managers, content developers, and subject matter experts.
- Responsible for the product management of authoring and production capabilities, including roadmap prioritization, digital strategy (build, buy, partner), scalability, and implementation planning.
- Managed the digital content transformation of 1,200 multi-disciplinary products to a future state workflow and channel outputs. Ensured all content adhered to mobile, accessibility, diversity and inclusion, and security standards.
- Expanded offshore resourcing by introducing a new training and certification program for India-based vendors and onshore managers, and building internal staff capabilities in India for real-time support.
- Implemented continuous improvement processes to monitor KPIs and expand workflows for product development, maintenance, and retirement. Delivered 20% savings per title and increase speed to market by six weeks.
Director of Content Strategy and Development
2015 - 2016Pearson- Managed the development of the digital learning portfolio for the Arts and Business divisions. Responsible for scaling new product models. Managed a team of 15 product managers.
- Created a scalable content workflow for the Revel product model, moving from 10 to 100 titles in 18 months.
- Developed and transitioned key products to the outsourced content development model—maintained core development activities through significant process and people transformations.
Executive Product Manager
2009 - 2015Pearson- Led the development of the Revel product model, designed to replace traditional textbooks. Directed product management for the portfolio management function, including content capabilities planning. Delivered operating plan for scale.
- Responsible for program management of the first wave of products in the Revel product model. Contributed to a 33% increase in digital revenue through the launch of the product in the portfolio.
- Adopted and implemented a structured authoring platform, implementing standardized project management, and introducing daily Scrums.
- Managed a portfolio of 20 products through the signing, development, sustain, and retire phases. Signed four new programs with a projected $8 million worth of revenue for the pipeline.
- Signed, published, and launched a collaboratively authored The Sociology Project, which outperformed at 50% over goal in the first year. Broke all division records for first edition success.
Marketing Manager
2007 - 2009W.W. Norton & Co- Spearheaded a nationwide brand management and product marketing strategy for a $21 million portfolio.
- Created marketing campaigns and launched two successful new products in a competitive market space.
- Conducted research on current and emerging markets and technology; analyzed success factors and developed competitive strategy informing first edition product development and marketing campaigns.
Brita Nordin
Product Manager in Marblehead, MA, United States
Member since March 5, 2020
A great product manager is an excellent communicator, motivational collaborator, and practical visionary. With over 10 years of experience in product management leadership, Brita will help you every step of the way from early-stage market analysis and customer insights to full-blown Agile product development and go-to-market strategy.
Brita is now available for hire
Project Highlights
- Drove the transformation and strategic development of the digital content experience for the higher education digital courseware portfolio, serving over 10,000,000 students annually.
- Led the development of a digital learning product designed to replace the traditional textbook in higher education.
- Signed, developed, and launched The Sociology Project, a collaboratively authored Introduction to Sociology product designed to spark students' sociological imaginations
Expertise
- Content Strategy
- Data-driven Decision-making
- Data-driven Performance Improvement
- Digital Strategy
- Education Technology (Edtech)
- Go-to-market Plans
- Product Lifecycle Management (PLM)
- Product Marketing
Employment
Project History
- Optimized Content Production & ManagementDrove the transformation and strategic development of the digital content experience for the higher education digital courseware portfolio, serving over 10,000,000 students annually.
Over many years our organization had created a number of siloed content production tools and systems. Processes were duplicated, inefficiencies were common, and re-use was difficult. I led a team that was responsible for product management of the authoring and production capabilities, including roadmap prioritization, digital strategy, scalability, and implementation planning. Through our new toolset, we managed the transformation of 1,200 multi-disciplinary products to the future state workflow. This ensured all content adhered to new accessibility, mobile, diversity and inclusion, and security standards. Additionally, we were able to introduce significant savings to the organization both through optimized content infrastructure and a new offshore training and certification program for vendors.
- Revel: Immersive Digital Learning ProductLed the development of a digital learning product designed to replace the traditional textbook in higher education.
College professors frequently complained that their students weren't reading. This was a big problem in the social sciences and humanities where the homework is 90% reading. I led a small team that created an MVP that would go on to become Revel, a product designed to help every student come to class prepared. Our MVP led to the creation of five titles that were incredibly successful in the market. We soon scaled to create over 100 titles in just 18 months. I led the product management team in creating a scalable workflow, a suite of structured authoring tools and content management, and introduced a number of new features to market within the product. As the product continued to grow and evolve, so did my role. I took on the development of the learning tools and content for the entire division and then went on to lead the development of the internal production tools required to scale across multiple channel outputs.
- The Sociology ProjectSigned, developed, and launched The Sociology Project, a collaboratively authored Introduction to Sociology product designed to spark students' sociological imaginations
Authored collaboratively by members of the NYU Sociology Department, Revel The Sociology Project 2.5 draws on the collective wisdom of expert faculty to reveal how individuals are shaped by the contexts in which they live and act. Organized around the big questions in every sub-field of the discipline, the text shows how sociologists analyze our world and sets students off on their own journeys of sociological inquiry. At its core, Revel The Sociology Project seeks to inspire each student’s sociological imagination, and instill in each reader a new determination to question the world around us.
Education
- Bachelor of Arts Degree in Philosophy1997 - 2001Plymouth State University - Plymouth, New Hampshire, USA
