Bruno Farias de Souza
Verified Expert in Product Management
Product Manager
São Bernardo do Campo - State of São Paulo, Brazil
Toptal member since May 30, 2022
Bruno is passionate about solving complex problems through technology and innovations and creating products and services that improve the way things are done. A fast-paced environment is where he thrives the most. As a tech enthusiast, he's eager to help entrepreneurs, learn new things, and face new challenges.
Project Highlights
Expertise
- Business Modeling
- Enterprise SaaS
- Entrepreneurship
- Product Delivery
- Product Growth
- Product Management
- SaaS Product Management
- Startup Funding
Work Experience
Co-founder and Chief of Product
Neomed
- Crafted the company from ideation to scale, leading multiple initiatives.
- Created the product initiatives, from identifying users and market needs to MVP creation until the scale and multi-product portfolio management.
- Fundraised in multiple company stages, including pre-seed, seed, and Series A in healthtech.
- Hired and mentored the whole product team, including product managers, product owners, designers, and engineers.
Senior Product Manager
Movile
- Designed, validated, and created the MVP to transform an SMS broker product into an omnichannel platform, including SMS, flash SMS, email, Google RCS, and WhatsApp.
- Led the platform rewriting from a monolith-based to microservice-based, reducing 90% of outages and lowering server costs.
- Conducted partnerships with Fortune 100 companies, such as Google, Microsoft, SAP, and Amazon.
- Managed a portfolio of 16 TMT mobile apps, leading growth, SEO, SEM, and organic user acquisition, achieving 117% of revenue targets.
- Conducted internal growth consulting for two products—Cheftime (Blue Apron-like) and Superplayer (similar to Spotify).
Business Analyst
Keyrus
- Identified, described, and documented all business requirements.
- Gained a deep understanding of customers' operations in logistics, production, and finance.
- Prototyped all business intelligence outcomes for AB InBev.
Sales Operation Analyst
T-Systems International
- Oversaw platform sales and key performance indicators per sales manager over verticals.
- Created international reference cases and as-is and to-be scenarios for future customers.
- Built and maintained sales forecast and market analysis for sustentation, cloud, and ERP initiatives.
Project History
CPaaS Platform | Creation to Scale
Led all product initiatives from scratch to feature in order to replicate a communication platform as a service thesis in Brazil, becoming the leader in banking communication and omnichannel initiatives.
• Launched the CPaaS platform, including SMS, flash SMS, email, Google RCS, and WhatsApp.
• Rewrote the platform and reduced 90% of outages. Improved SMPP and API integration.
• Built and managed partnerships with strategic VAR in Fortune 100 tech companies like Microsoft, Oracle, SAP, Google, and Amazon.
Sales Operation Forecasting
Led the project to change how the company ran sales forecasting and achieved over 90% forecasting accuracy with impacts on revenue assurance and cost deployment.
• Built international reference cases and monitored sales opportunities, including win and loss opportunities with a value of more than €100,000.
• Elaborated and analyzed financial and statistical KPIs, created a sales forecast, and conducted market analysis for system integration opportunities such as AMM, CRM, and ERP.
Healthtech Creation and Scale
Validated and created the MVP for a highly complex outrage industry inside healthcare. Innovated and generated immense value for customers, leading to several fundraisings.
• Developed relationships with investors and players to create leverage and distribution channels out of outbound marketing.
• Created, hired, and managed the engineering, UI/UX design, and product areas.
• Monitored and constantly coached people to keep the core values of our product alive and guide their actions.
• Assessed user feedback and led initiatives for product adjustments to grow user base and overall user satisfaction (92 NPS).
• Achieved BLR 2.5 million in funding.
• Coordinated the LATAM expansion to Chile.
Education
Bachelor's Degree in Business Administration
Methodist University of São Paulo - São Paulo, Brazil
Certifications
Entrepreneurship Certification
Stanford Graduate School of Business
Google Analytics Certification
Business Administration Certification·
University of California, Los Angeles
Skills
Tools
Asana, Jira, Trello, Slack, Figma
Paradigms
Agile, Agile Product Management, B2C, Scrum
Other
Entrepreneurship, Product Management, Business Modeling, SaaS Product Management, Product Delivery, Enterprise SaaS, Forecasting, Product Coach, Product Leadership, Product Research, Product Discovery, Product Strategy Consultant, Product Strategy, Startup Funding, IT Consulting, Product Growth, Continuous Discovery, Dual Track Agile, Lean Research, Lean, Discord, Validation, Marketing, Finance, Business, Accounting, User Experience (UX), User Interface (UI), Product Design, Business Requirements, Software Consulting, Sales Operations, Sales & Operations Planning (S&OP), Sales Forecasting, UX Analysis, Analytics, New Products, Key Performance Indicators (KPIs), Digital Health, Business Administration, UI Design
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