Calvin Hawkes, Product Manager in Amsterdam, Netherlands
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Calvin Hawkes

Verified Expert  in Product Management

Product Manager

Location
Amsterdam, Netherlands
Toptal Member Since
September 8, 2020

Calvin is an entrepreneur with nine years of experience in product leadership for global brands. As a head of product, he has led two startups to successful exits. In addition, he also works with larger multinationals and has advised Fortune 500 companies in the healthcare and finance industries on their technology strategies. Calvin's background as an entrepreneur, consultant, and full-stack developer makes him uniquely suited to solve a diverse set of problems in various industries.

Project Highlights

TripHappy Travel App
Co-founded, led product vision and front-end development for TripHappy, a travel website named one of the Top Travel apps of 2017 and sold to Trivago in 2018.
SoulCeramics eCommerce Store
Created the leading online retailer of ceramic and knife-making kilns, which was sold to a private investor in 2018.
Teamwork Technology
Led the development of an AI-powered SaaS platform for the autism industry, leading the product team through Series A and a $20 million valuation.

Expertise

Work Experience

Head of Product and Growth

2021 - 2024
Teamwork Healthcare
  • Launched and scaled a managed marketplace for the autism industry, achieving a $20 million valuation and over $2 million ARR.
  • Improved customer gross profit by 35% through an AI-powered matching algorithm, pairing children on the spectrum with qualified therapists to maximize staff utilization while minimizing drive time.
  • Commercialized an internal, Excel-based tool into a widely-used SaaS product, successfully recruiting beta testers and achieving $500,000 ARR within the first 12 months.
  • Managed a $500,000 performance marketing campaign that expanded the client pipeline by 1,650%, driving substantial user acquisition and product growth.

Product Lead

2018 - 2020
Trivago
  • Achieved $15+ million in incremental revenue while overseeing the monetization strategy of eight product teams.
  • Introduced a new revenue stream worth an estimated $10 million annually by managing a cross-functional team of 27 people to the creation of "Trivago exclusive rates."
  • Increased hotel-comprehension speed 240%, and conversion rates 2.8% by implementing significant changes to the user-flow, content architecture, and price-comparison experiences.
  • Developed 2020 SEO strategy for a single-page application containing over 6 million unique pages.
  • Negotiated distribution agreements with hotel wholesalers to add additional low-cost inventory to the platform.
  • Managed a team of eight data scientists and cloud engineers to create the "Trivago Price Index", a rating that measures the value for money of a hotel's rate given a variety of live and historical data signals.
  • Increased conversion rate by 8% for location-sensitive travelers through a significant overhaul of Trivago's map experience.
  • Integrated location-aware functionality into Trivago's app, enabling tailored, geo-fenced offers to travelers based on their current location and travel state.
  • Worked as a product lead for the data science office in Amsterdam, acting as a liaison for 25+ AI engineers to integrate their work into Trivago's core product.

Head of Product, Co-founder

2015 - 2018
TripHappy
  • Created visual trip planner used to map 2.1 million trips by travelers worldwide. The tool was named the Top 50 Travel Apps by Travel & Leisure magazine and is remains the #1 map planner on Google.
  • Achieved 1.5 million content impressions and features in global publications with a readership of 20 million through a no-cost data visualization marketing campaign.
  • Increased organic traffic 342% via a 9-month, 100,000+ page SEO campaign.
  • Developed mobile-responsive hotel booking comparison from scratch using React and Ruby on Rails.
  • Systematically identified and characterized 28,000 neighborhoods worldwide using 12+ million geospatial data points gathered from over 200 unique sources.

Head of Business Development, Co-founder

2014 - 2017
SoulCeramics
  • Attained 2,900% ROI after three years of growth when SoulCeramics was sold to a private investor in 2018.
  • Generated $600,000 in revenue in the first 18 months through CPC-based performance marketing channels.
  • Streamlined operations to require <1 hour of work per week from the founding team by hiring/training the customer service team and automating business processes.
  • Performed detailed market analysis, defined go-to-market strategy, formed partnerships with established manufacturers, and negotiated drop-shipping arrangement.
  • Created the leading, direct-to-consumer retailer of ceramic and knife-making equipment on Shopify's platform.

Technology Strategy Consultant

2013 - 2015
Deloitte Consulting
  • Led the development of a $500,000 case management module for the Department of Consumer Protection for the State of Kentucky.
  • Reduced processing time by 85% for monthly data imports by setting up the data pipeline and creating scripts that automate the ETL process.
  • Managed a team of 40 overseas developers in India to develop the Kentucky Health Insurance Exchange, which serves a population of four million residents.
  • Created a Tableau and Excel-based workflow to facilitate the migration of three million health insurance customers post-acquisition.

TripHappy Travel App

Co-founded, led product vision and front-end development for TripHappy, a travel website named one of the Top Travel apps of 2017 and sold to Trivago in 2018.

TripHappy aims to help travelers figure out where to stay in a city by matching their interests to our database of 28,000 neighborhoods around the globe. As the head of product, I focused primarily on driving product vision, validating product and market fit, and engaging with early customers to identify and address their most pressing needs. I was also heavily involved in developing our go-to-market strategy, consisting primarily of organic traffic growth and viral marketing campaigns.

SoulCeramics eCommerce Store

https://www.soulceramics.com/

Created the leading online retailer of ceramic and knife-making kilns, which was sold to a private investor in 2018.

SoulCeramics was a pioneer and one of the first websites to bring the sale of industrial ceramics equipment online. As a co-founder and head of business development, Calvin was in charge of identifying and negotiating agreements with target manufacturers. Calvin led the development of the website on Shopify's platform and was responsible for setting up sales and customer service operations.

Teamwork Technology

https://teamwork.tech/

Led the development of an AI-powered SaaS platform for the autism industry, leading the product team through Series A and a $20 million valuation.

As head of product and growth, I led the ideation, development, and launch of an AI-powered marketplace tailored for the autism industry. Teamwork created individualized treatment plans for children on the spectrum and matched them with a qualified ABA professional. I led the company through Seed and Series A funding rounds to a $20 million validation. I managed a product and marketing team of 16 people, overseeing a $500,000 performance marketing spend, and forged key integration partnerships with leading players in the market.
2008 - 2012

Bachelor of Arts Degree in Economics

New York University - New York, NY

2008 - 2012

Bachelor of Science Degree in Computer Science

New York University - New York, NY

Tools

Slack, Zoom, Trello, Skype, Jira, Google Optimize, Tableau, Figma

Platforms

Shopify

Paradigms

B2C, Agile Product Management, Conversion Rate Optimization (CRO), Key Performance Metrics, Scrum, Rapid Prototyping, Marketplace Platforms, Agile Project Management, Data Science

Industry Expertise

Consumer Products, Real Estate, Hospitality, Marketplaces, Import/Export, Commercial Real Estate, Residential Real Estate

Other

Dropbox, Head of Product, Product Management, eCommerce, Product Strategy, Product Growth, A/B Testing, Travel, Travel Product Manager, Product Roadmaps, Google SEO, Organic SEO, Search Engine Optimization (SEO), Customer Acquisition, Growth, Migration, Data Migration, eCommerce Platforms, Startups, Business Requirements, User Requirements, Sprint Planning, Backlog Management, Feature Backlog Prioritization, Agile Product Delivery, Big Data, Data Analysis, Data Analytics, Key Performance Indicators (KPIs), Machine Learning, Mobile eCommerce, eCommerce Development, Google Maps, Google Maps API, APIs, Competitor Analysis & Profiling, Competitive Strategy, Product Design, Web Applications, Travel & Leisure, Web Platforms, User Experience (UX), Technical Product Management, Market Research, Business Strategy, Roadmaps, Digital Transformation, Lean Startups, Web UX, Product Research, Supplier/Vendor Selection, Drop Shipping, SaaS, B2B, Artificial Intelligence (AI), API Integration, Payment APIs, Stripe Payments, Subscriptions, Payment Gateways, Payment Processing, API Documentation, Project Scoping, Software Project Management, Technical Hiring, Growth Hacking, Market Entry, Analysis, eCommerce Analysis, Amazon, eCommerce Management, New Product Development, Product Requirements Documentation (PRD), Legacy Software, MEAN Stack, Software Development, Amazon Web Services (AWS), Commerce, Cross-functional Team Leadership, Budgeting, Go-to-market Plans, Mobile, Timelines, Grant Proposals, Team Management, Product Ownership, Mentorship & Coaching, Motivation, Team Mentoring, Minimum Viable Product (MVP), Technical Documentation, User Stories, Fintech, Data Integration, Connectivity, Booking, Booking Apps, Web & Mobile Applications, Documentation, Project Timelines, Product Vision, QA Testing, Release Management, Data Science Product Manager, Location-aware Technology, Mobile Apps, Ruby on Rails (RoR), Ruby on Rails 5, Python, React, JavaScript, CSS, CSS4, User Research, Retail & Wholesale, Apparel & Accessories, Cloudflare, iOS, Android, Generative AI, Monetization, Stakeholder Management, Data Visualization, Web Development, Product Discovery, Startup Funding, Enterprise SaaS, B2B Sales Pipeline, B2B Lead Generation, Paid Advertising, Full-stack Development

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